• 2012/11/15

ダイナミック広告の方法論について

Making online ads dynamic increases reader engagement and boost conversion rates, but you must be careful how you implement them. Overuse of dynamic elements in your ads can be counterproductive as poor design can backfire, so proceed with caution when designing your ads. What Makes an Ad Dynamic So … Continue Reading →


  • 2012/11/15

MediaMind Smart Versioningを使用したキャンペーンは通常バナーよりも59%CTC(PCC)が上昇

DG today announced that digital Direct Response campaigns using its MediaMind Smart Versioning had a 59% higher post-click conversion rate compared to standard banner campaigns. This translates to higher quality click-throughs for digital campaigns, meaning advertisers can better gauge how many peop … Continue Reading →


  • 2012/11/14

RTB関連コラム 9

オーストラリアでのRTB消費額が上昇 http://www.emarketer.com/Article.aspx?R=1009479 ※あまり注目されていないオーストラリアの市場レポートです。 デジタルテクノロジーの進化がもたらす“競争”から“共創”の時代への変革 http://www.advertimes.com/20121114/article93741/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+advertimes+%28AdverTimes%29&utm_content=GoogContinue Reading →



  • 2012/11/13

薄利のテックビジネスからメディア収益に切り替える時が来ている?

There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming – and the exit strategy is not as clear as it was some 12-24 months ago. In a recent piece on AdWeek, Mike Shields echoed these sentiments when he wrote an extensive … Continue Reading →


  • 2012/11/11

RTB関連 コラム8

今回のコラムは、盛り沢山です。 SEMは直接は、関係ありませんが、RTB業界にはSEMからの流れで参入しているプレイヤーも多いため、 抑えておきたい知識です。 スマホDSPのコンバージョン事情 http://www.scaleout.jp/26996/ 【ad:tech東京2012レポート(4)】爆速ヤフー、アドビ、GAPが語る これからのマーケティングにおける3つのキーワード http://news.mynavi.jp/news/2012/11/09/011/ 最新SEMは複数デバイスを横断するユーザーへの意識が必須 http://japan.cnet.com/news/business/3Continue Reading →


  • 2012/11/09

買い手は、プレミアムコンテンツについてもう少し考慮すべきでは?

For all the noise surrounding display’s RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president of the Online Publishers Association, has the data to prove it. And she presented it for the first time during this morning’s OMMA … Continue Reading →


  • 2012/11/09

Programmatic = RTBとは限りません

Any time I mention the word ‘programmatic’ in a meeting or on a call, people immediately assume that we’re talking about RTB, and the focus of the discussion will centre around remnant inventory. For some reason, ‘programmatic’ has become shorthand for ‘RTB’. But this is definitely not the case, as … Continue Reading →


  • 2012/11/09

モバイルRTB普及への道のりはまだ長い

In recent years, two important trends in digital have occurred simultaneously: real-time bidding (RTB) has taken off and revolutionized digital advertising, and the rise of mobile has forever changed the way we interact with digital content. And yet, surprisingly, when it comes to RTB on mobile, we& … Continue Reading →



  • 2012/11/05

ネイティブ広告って実際どうなの?

Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say ads that are disguised as content have higher click-through and engagement rates than intrusive banners because they … Continue Reading →


  • 2012/11/05

顔認識で対象絞りネット広告をデジタルサイネージに配信、マイクロアド

サイバーエージェントの子会社でインターネット広告配信サービスを運営するマイクロアドは2012年10月30日、顔認識(顔認証)カメラを用いたターゲティング広告配信技術を共同開発したと発表した。30日から31日まで東京都内で開催されたデジタル広告の専門カンファレンス「アドテック東京」(関連記事1、関連記事2)において、試験機を展示した(写真1)。今後さらに実証実験を行ったうえで、ネット広告とデジタルサイネージ(電子看板)を連動させた広告の実用化を目指す。  試験機は、デジタルサイネージ付き飲料自動販売機の形態で展示した。パナソニック子会社で映像認識技術に強みを持つピーディーシー(PDC)と、カメラ … Continue Reading →


  • 2012/11/04

Smaato、Windows Phone 8に対応したSDKを発表

October 30th, 2012. Smaato, the leading mobile ad monetisation platform for fast-growing application developers, today announced the release of the Smaato’s advertising SDK for Windows Phone 8 to support Microsoft’s launch of its Windows Phone 8 Software Development Kit (SDK). A single integration w … Continue Reading →