• 2017/09/25

Nielsen、テレビ広告向けオーディエンスデータプロバイダーのclypdと提携

Nielsen (NYSE: NLSN) announced today that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, linear TV targeting solution that will benefit marketers, agencies, buying platfo … Continue Reading →


  • 2017/08/02

Acxiom、Adobeと共同で次世代コミュニケーションツール「Connected Spaces」をリリース

Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers.


  • 2017/06/14

Lotame、オーディエンスインサイトのCintと提携

Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended … Continue Reading →



  • 2017/06/07

ExchangeWireとLotame、地域別のDMP普及度に関するレポートを公開

Lotame, the leading independent data management platform (DMP) as well as the most trusted and comprehensive data exchange, today announced the findings of its report on global agency DMP adoption, up 49 percent since 2015, and execution, which varies between regions.


  • 2017/05/22

Krux、 「Salesforce DMP」に名称を変更

約半年前にSalesforce傘下に買収をされたDMPであるKruxは、同社の1つの商品ラインナップであることがわかるように「Salesforce DMP」に名称を変更しました。これまでのKruxユーザーに設定変更などの影響はなく、今後はSalesforceの製品との連携強化などが期待されます。


  • 2017/03/29

Acxiom、Time社傘下の人ベースターゲティングの「Viant」と提携強化

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced an expanded partnership with Time Inc.’s Viant, a people-based advertising technology company. The collaboration unites two industry pioneers in marketing technology and first-party data to offer market … Continue Reading →


  • 2017/01/31

Sizmek、オーディエンスプラットフォーム「Data Hub」をリリース

Sizmek, the open ad management company for multiscreen ad experiences, today launched Data Hub, a data-centralizing ecosystem that enables advertisers to pull in audience segments from integrated Data Management Platforms (DMPs) and enrich them with data collected from served ads. Advertisers can us … Continue Reading →


  • 2016/11/29

Tapad、データサイエンス分野の新たなVPを採用

Tapad, the leader in cross-device marketing technology, has appointed data science and analytics veteran Igor Elbert as vice president of data science. Elbert reports to Dag Liodden, Tapad co-founder and CTO.



  • 2016/11/17

MediaMath、DMPを提供開始

MediaMath, the leading independent programmatic company for marketers, today announced a major enhancement to its data management platform with the launch of Adaptive Segments, a product which allows agencies and marketers to create, reach and understand their best customers, in real time, at the sc … Continue Reading →


  • 2016/09/14

Adform、新たなDMP「Audience Base」の提供開始

Adform Introduces ‘Audience Base’, its new DMP that features a standalone option for enterprises to use outside the Adform Full Stack


  • 2016/09/09

SpotXとLiveRamp、データを利用した動画広告買付けの領域で提携

Video inventory management platform, SpotX, and the leading provider of data and connectivity and onboarding services, LiveRamp™, today announce their partnership to bring the world’s largest service for connecting offline and online data to programmatic video buying. Through the partnership, publis … Continue Reading →