• 2012/11/26

動き出すロシアのDMP市場、キープレイヤーは2013年に期待

Venture Capitalists and “tech” trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both parties, you’d be forgiven for disbelieving the … Continue Reading →


  • 2012/11/16

PubMatic、シンガポールに新データセンターを設置。アジア地域戦略の一環。

PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. Designed to manage the increased volume of business that PubMatic is experiencing as part of the worldwide growth in programmatic advertising, this new data center will serve Austral … Continue Reading →


  • 2012/11/16

Drawbridge、デバイス間ターゲティングツールに向けて

Among the questions mobile marketers are grappling with is whether the channel is an extension of the PC-web or something entirely distinct. Is it better to emphasize some form of behavioral targeting or contextual? Is focusing on location the best way to target mobile users? While the industry sort … Continue Reading →


  • 2012/11/11

ビッグデータの可視化について

Visualized launched its inaugural data visualization event in New York City this week at The Times Center. Though not exclusively a business conference, the business implications of Visualized were clear – the visualization of big, bad data is critical as marketers, agencies, publishers, data … Continue Reading →