• 2017/04/24

アクセンチュア、ベルギーのKunstmaanを買収

Accenture (NYSE:ACN) has acquired Kunstmaan, an independent integrated communications agency in Belgium. The acquisition will expand the presence of Accenture Interactive in the Belgian market and strengthen its ability to deliver brand, creative and marketing services to clients. Terms of the trans … Continue Reading →


  • 2017/04/24

Marketo、セールスエンゲージメントプラットフォームのToutAppを買収

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced that it has acquired ToutApp, a leading sales engagement software company based in San Francisco. ToutApp provides sales teams with sales campaign, content management, and analytics software to engage … Continue Reading →


  • 2017/04/24

ADYOULIKE、StrikeAdとネイティブプログラマティック広告で連携

ADYOULIKE, the leading in-feed native ad platform announces a new strategic partnership with Sizmek, the open ad management company for multiscreen ad experiences. The integration will enable advertisers and agencies to deliver personalised native advertising campaigns across the StrikeAd by Sizmek … Continue Reading →


  • 2017/04/20

Criteo、アパレル業界の市場トレンドレポートを公開

Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today released “Apparel Trend Report: Reconciling the Tech with the Tactile,” a report that highlights the latest shopping trends in the Apparel & Accessories retail category, offering key market insight into shifting shop … Continue Reading →


  • 2017/04/20

HubSpotとShakr、Instagram向け縦型動画広告制作ツール「StoriesAds.com」をリリース

HubSpot and Shakr, a video creation platform for modern advertisers, today announced the launch of StoriesAds.com, a platform for creating compelling video content tailored for Instagram’s vertical format. StoriesAds.com provides the tools for advertisers and marketers to build vertical video assets … Continue Reading →


  • 2017/04/20

ニュースメディアのKiplinger、OpenXを主要プログラマティックプラットフォームに選択

OpenX, a global leader in creating programmatic advertising marketplaces, and Kiplinger, a leading personal finance news and business forecasting publication with over 4.5 million unique monthly readers, today announced the expansion of their partnership to begin testing real-time guaranteed (RTG) o … Continue Reading →


  • 2017/04/19

Oracle、アテンション計測の「MOAT」買収

Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data t … Continue Reading →


  • 2017/04/17

Virool、縦型動画のアドエクスチェンジを開始

Virool, a pioneer in vertical video advertising, today announces the launch of Virool’s Vertical Video Exchange, a fully programmatic ad exchange available to advertisers and publishers worldwide. Virool has partnered with Bidswitch to make their vertical video inventory available to over 150 DSPs a … Continue Reading →


  • 2017/04/17

Simulmedia、Oracle Data Cloudと提携しテレビ広告と実購買データ

Targeted TV ad company Simulmedia is partnering with Oracle Data Cloud, a data service company, to target advertisements to consumers based on their in-store purchases.


  • 2017/04/17

ネイティブ広告のADYOULIKE、米国の大手ニュースメディア Trinity Mirrorと独占提携

ADYOULIKE, the pioneering native advertising technology platform, and Trinity Mirror, the UK’s largest news publisher, have today announced an exclusive global partnership agreement around native in-feed advertising.


  • 2017/04/14

SpotX、サーバー間通信のヘッダー入札ソリューションを提供開始

Video ad serving platform, SpotX, today announces an evolution in its existing server-to-server bidding product to allow media owners to integrate third-party header bidders into their yield management programs. Built around SpotX’s advanced ad serving technology, which has provided cloud-based, ser … Continue Reading →