• 2017/05/22

Adelphic、Integral Ad Scienceと提携

Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform. The offering is a … Continue Reading →


  • 2017/05/22

Global Digital Marketing Group 、ブランドセーフな動画広告ソリューション「Take1」を提供開始

Global Digital Marketing Group (GDM Group), the digital performance marketing company that empowers the world’s leading brands and agencies to engage global audiences, today launched Take1 — a video advertising solution for engaging worldwide audiences in a brand-safe environment. Levera … Continue Reading →


  • 2017/05/22

GroupM、Chief Transformation Officer (CTO)にPattison氏を任命

GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients bet … Continue Reading →


  • 2017/05/22

Krux、 「Salesforce DMP」に名称を変更

約半年前にSalesforce傘下に買収をされたDMPであるKruxは、同社の1つの商品ラインナップであることがわかるように「Salesforce DMP」に名称を変更しました。これまでのKruxユーザーに設定変更などの影響はなく、今後はSalesforceの製品との連携強化などが期待されます。


  • 2017/05/19

MobFox、モバイルオーディエンス向けPMPを提供開始

Global media company Matomy (LSE: MTMY; TASE: MTMY.TA), announced today the launch of MobFox’s premium private marketplace (PMP). MobFox now offers a data-driven private marketplace that enables advertisers to acquire traffic from tailored audience packages in order to best target their campai … Continue Reading →


  • 2017/05/18

アクセンチュア、EコマースソリューションのMedia Hiveを買収

Accenture (NYSE: ACN) has acquired Media Hive, an e-commerce solutions provider with expertise in cross-channel commerce strategy, custom application development, and the creation of innovative retail experiences for any device. The acquisition will strengthen the capabilities of Accenture Interacti … Continue Reading →


  • 2017/05/18

The Trade Desk、IABが提示した新基準「Ads.txt」に準拠

The Trade Desk, Inc. ( NASDAQ : TTD ), a global technology platform for buyers of advertising, supports Ads.txt, the new open standard and technical specification for increasing transparency across the digital programmatic ecosystem, announced today by the IAB Tech Lab.


  • 2017/05/11

DataXu、カスタムオーディエンスを利用したOTT TVの買付けに対応開始

DataXu, a leading provider of programmatic marketing solutions and Silver level member of Oracle PartnerNetwork (OPN), today announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and acces … Continue Reading →


  • 2017/05/11

GoogleのDoubleClick Bid Manager、本格的にネイティブ広告の取扱いを開始

We are excited to announce that programmatic native ads are now available to all advertisers in DoubleClick Bid Manager, allowing more brands to build beautiful ads and deliver them at scale to mobile-first audiences. A “native ad” is a paid advertisement that fits the look, feel and function of a p … Continue Reading →


  • 2017/05/11

ネイティブ広告プラットフォームのSharethrough、YahooのBrightRoll DSPと接続開始

Sharethrough, the industry’s leading native advertising supply side platform, today announced that it has integrated with the BrightRoll DSP from Yahoo as a demand source for programmatic native advertising. Advertisers turn to the BrightRoll DSP for omnichannel digital advertising, and now th … Continue Reading →


  • 2017/05/09

Acxiom、Sharethisと提携

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a new partnership with ShareThis, the pioneer in sharing intelligence that transforms real-time consumer insights into high-value results. The partnership will enable brands to better target highly interested … Continue Reading →