• 2017/03/24

Digilant、プログラマティック代理店「Anagram」を買収

Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency.


  • 2017/03/24

Hootsuite、Snapchatの分析ツールのNaritivを買収

Hootsuite, the most widely used social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for today’s biggest brands. Following its recent acquisitions of digital advert … Continue Reading →


  • 2017/03/23

アプリオーディエンス管理のPushSpring、アドビの「Adobe Audience Manager」と連携

PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with Adobe Audience Manager, an industry-leading data management platform, providing direct access to PushSpring data and insights to Adobe Audience Manager customers.


  • 2017/03/23

Rubicon Project、ヘッダー入札のオープンソース「Prebid.js」の提供を拡大

Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding. The paper, titled Why Open Source Will Win Header Bidding, argues for industry-wide acceptance and utilizat … Continue Reading →


  • 2017/03/21

オーディオ広告ソリューションのFrequency、AdsWizzと提携しダイナミック広告をオーディオ広告でも実現

Frequency, a new technology company that serves the growing demand for dynamic audio solutions, launched the first-ever campaign to use personalized creative in the audio space. The campaign targets Spotify listeners with audio ads and companion banner ads that are customized based on time of day an … Continue Reading →


  • 2017/03/21

AdColony、縦型動画「Instant-Play™ HD Vertical Video」をリリース

AdColony, the largest independent mobile advertising platform in the world, today released industry-leading results for its Instant-Play™ HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC® for UFC® 207: Nunes vs. Rousey, a pr … Continue Reading →


  • 2017/03/21

Nativo、スポンサードコンテンツのプログラマティック化を開始

Nativo, the leading native advertising technology platform, today announced the ability for advertisers to programmatically access the company’s unique click-in True Native and native video formats. The first-of-its-kind programmatic offering empowers advertisers and their agencies to activate … Continue Reading →


  • 2017/03/17

顧客識別ソリューションのSignal、Tapadと提携開始

Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients across North America, APAC and EMEA by leveraging Tap … Continue Reading →


  • 2017/03/17

xAd、業界初となる店舗来店課金モデル「Cost Per Visit(CVP)」を提供開始

xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated by industry leading location measurement firm, Placed and r … Continue Reading →


  • 2017/03/16

OpenX、媒体社向けに無料のページパフォーマンス測定ツールを配布開始

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced the launch of Ad Footprint, a free tool that empowers publishers to fully optimize their desktop and mobile pages using detailed insights on the speed and performance of each pa … Continue Reading →


  • 2017/03/16

Sharethrough、The Trade Deskとインフィード型ネイティブ動画広告でも連携

Sharethrough, the largest native advertising Supply Side Platform (SSP), announced an expanded integration with The Trade Desk, Inc., a global technology provider for buyers of advertising, to allow in-feed native video placements to be bought programmatically.