• 2018/07/18

投資ファンドKKR、AppLovinに4億ドルを投資

あらゆる規模のアプリデベロッパーを包括的に支援するAppLovin ( https://www.applovin.com/jp/ )は、本日、投資ファンドのKKR ( http://www.kkr.com/ja/?lng=1 )より4億ドルの資金を調達したことを発表いたします。KKRとの提携は、「あらゆる規模のアプリデベロッパーのビジネスが成長できるよう、包括的に支援する」というAppLovinのミッションを更に推進することになります。


  • 2018/07/11

MediaMath、次世代のデジタルマーケティングプラットフォーム構築に向けて2億2,500万ドルを調達

MediaMath (the “Company”), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as $225 mill … Continue Reading →


  • 2018/07/02

InMobiとマイクロソフト、戦略的提携を発表

InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred c … Continue Reading →



  • 2018/06/29

Criteo、AI研究に25億円を投資

Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M over three years, the … Continue Reading →


  • 2018/06/27

The Trade Desk、AIを活用した次世代プラニングツール群を発表

The Trade Desk, Inc. (Nasdaq:TTD), a global advertising technology company, is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media more effectively than ever before.Collectively referred to as the Next Wave, this release inclu … Continue Reading →


  • 2018/06/22

アウトブレイン、UI最適化ソリューションのAdNgin社の買収を発表

ユーザーに新たなディスカバリー体験を提供するプレミアム・ディスカバリー・プラットフォームのリーディング・カンパニー、アウトブレイン ジャパン株式会社(本社: 東京都渋谷区、社長: 嶋瀬 宏))は本日、UI最適化ソリューションを提供するAdNgin社の買収を発表しました。AdNgin社は継続的なUIの自動最適化を通じてユーザー体験を向上させるためのソリューションを提供しており、この買収はアウトブレインの創業以来6社目の買収となると同時に、同社の直近における成長を更に後押しするものです。


  • 2018/06/13

SpotXとSharethrough、ネイティブ広告と動画広告が展開可能な商品の提供開始

SpotX, the leading video advertising and monetization platform, today announced a new integration with Sharethrough, the industry’s leading native supply side platform, to bring SpotX’s programmatic infrastructure for outstream demand to Sharethrough’s in-feed video supply. By conn … Continue Reading →


  • 2018/06/06

Outbrain、UI最適化ソリューションのAdNginを買収

Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years.



  • 2018/06/05

ネイティブ広告のADYOULIKE、ドイツで営業開始

ADYOULIKE, the leading Native Advertising technology with offices in Paris, London, New York and Munich, announces the arrival of Jennifer Dielen, Sales Director DACH as part of its European expansion.


  • 2018/05/14

OpenX、モバイルアプリ向け動画広告エクスチェンジを提供開始

OpenX, the world’s leading independent advertising technology provider, today announced that after successful testing in Q1 with more than 100 premium mobile applications, it would be taking its first of its kind opt-in mobile video exchange to full beta, providing brands with access to the highest … Continue Reading →


  • 2018/05/09

アドテク事業社のGimbal、クロスデバイスソリューションのDrawbridgeからメディア・広告事業を買収

Gimbal announced today that it has purchased the managed media business unit of Drawbridge, the leading independent digital identity management company.