• 2017/12/22

AdHive、業界初となるブロックチェーンベースのネイティブ広告AI制御プラットフォーム「Alpha」を提供開始

AdHive, the first blockchain-based native advertising platform that helps businesses scale their influencer marketing with AI and community approach, is launching in alpha today. Bloggers can already test the core functionality such as registration, confirming channels, and browsing available tasks.


  • 2017/12/21

Cannabis Programmatic、大麻産業専用のプログラマティックプラットフォームをリリース

Cannabis Programmatic, an Oregon based marketing agency, is changing the way cannabis companies advertise. The new Real Time Bidding (RTB) platform for cannabis advertisers offers businesses the opportunity to reach potential customers without relying on inefficient ad tags. Now, for the first time … Continue Reading →


  • 2017/12/15

IAB、Podcastサービスの計測に関する新たなガイドラインを発表

The explosive growth of podcast listening shows no signs of slowing. An estimated 67 million Americans over 12-year old listen to podcasts monthly, according to Edison Research, up significantly compared to just a year ago.



  • 2017/12/14

Kochava、ブロックチェーンの広告評価サービス「OnXCHNG 」をリリース

Kochava, the leading digital advertising attribution and marketing analytics platform, today launched OnXCHNG, the partnership program for the industry’s open source blockchain framework for the digital advertising ecosystem, XCHNG. To kick off the program, Kochava announced nine co-founding O … Continue Reading →


  • 2017/12/12

Rubicon Project、透明性の向上などを目的に2018年1月からファーストプライスオークションも可能に

In September, Rubicon Project announced that the rise of header bidding called for us to evaluate new approaches to auction dynamics. After reviewing the data from these tests and listening to feedback from our partners, we’re announcing changes that will provide greater transparency and choice to b … Continue Reading →


  • 2017/11/08

PubMatic、アドフラウドフリー課金モデルをリリース

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced its fraud-free program with a money-back guarantee for demand-side partners: If fraud is detected on PubMatic’s platform, its demand partners won’t have to pay for it.


  • 2017/11/08

Google、Salesforceと提携 ーG SuiteおよびGoogle Analyticsとのクラウド連携を容易にー

Our partners are incredibly important in helping our customers maximize the value of their cloud investments. Today, we’re announcing a first-of-its-kind strategic partnership with Salesforce that spans Google Cloud and Google Analytics to enable smarter, more collaborative experiences for our custo … Continue Reading →


  • 2017/11/08

AppNexus、業界初となるプログラマブルDSP「AppNexus Programmable Platform」をリリース

AppNexus, the world’s leading independent advertising technology company, today announced the launch of the AppNexus Programmable Platform (APP), the industry’s first programmable Demand Side Platform (DSP). APP harnesses advanced machine learning to help professional traders execute highly customiz … Continue Reading →



  • 2017/10/27

The Trade Desk、識別ソリューションのAdbrainを買収

The Trade Desk, Inc. (Nasdaq:TTD), a global technology platform for buyers of advertising, today announced that it has acquired the assets of Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Financial terms of the transaction were not disclo … Continue Reading →


  • 2017/10/25

Rubicon Project、オープンソースのサーバーサイドヘッダー入札機能をクローズドβでリリース

Rubicon Project (NYSE:RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in closed beta. As a founding member of Prebid.org, a consortium dedicated to the development of open source seller monetization tools, Rubicon Project b … Continue Reading →


  • 2017/10/06

SpotX、Amazon’s Transparent Ad Marketplaceと提携

Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).