• 2017/07/13

DataXuとTeads、クリエイティブパートナーシップを提携

DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatical … Continue Reading →


  • 2017/07/13

Sizmek、DSPを横断したフリークエンシーキャップソリューションを提供開始

Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced Cross-DSP Frequency Capping, the first iteration of their Cross Media Plan Optimization solution that enables agencies and advertisers to maintain ideal ad exposur … Continue Reading →


  • 2017/07/07

WPP、デジタル広告代理店のWundermanとPOSSIBLEを新たに傘下へ

Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today and in the future. POSSIBLE, a WPP agency created … Continue Reading →



  • 2017/07/07

ShareIQ、画像のコンテンツマーケティング分析プラットフォームを提供開始

ShareIQ today launched the first image performance platform to provide full transparency on how branded visual content engages consumers across social media platforms and publishers. With three billion images being uploaded to the web every day, the software-as-a-service solves a growing problem fac … Continue Reading →


  • 2017/06/30

Twitter傘下のMoPub、パッケージ在庫商品を販売開始

With 49K+ apps live on MoPub Marketplace (and growing!), we’ve heard from buyers that they want easier ways to segment and target inventory to reach their audience. Designed to do just that, inventory packages are collections of inventory with shared characteristics, which buyers can target on our e … Continue Reading →


  • 2017/06/29

AppLift、グローバルでのフラウド状況レポートを公開

AppLift, a leading mobile advertising technology company, today released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers new statistics a … Continue Reading →


  • 2017/06/29

FlashtalkingとSharethrough、ネイティブ広告向けダイナミッククリエイティブをリリース

Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, and Sharethrough, the industry’s leading native supply side platform, announced a new partnership today to power the industry’s first dynamic creative optimization (DCO) solution f … Continue Reading →


  • 2017/06/28

Outbrain、モバイルアプリ分野の分析も強化

Outbrain, the world’s leading premium discovery platform, today expands its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain’s network of premium publisher sites and gives mobil … Continue Reading →



  • 2017/06/28

オーディオ広告のTargetSpot、AppNexusと接続

TargetSpot, a Vivendi company, and the world’s largest, most advanced digital audio ad platform, today announced the launch of its integration with AppNexus, the world’s leading independent advertising technology company that enables and optimizes the real-time sale and purchase of digit … Continue Reading →


  • 2017/06/27

Innovid、スマートTV向けに購買データをベースにしたダイナミッククリエイティブサービスを提供開始

Innovid, the world’s leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience … Continue Reading →


  • 2017/06/26

電通イージス、中国のテンセントと戦略的提携を発表

Dentsu Aegis Network, a global communications group, struck a Global Strategic Partnership (GSP) with Tencent Holdings Limited (“Tencent”, SEHK: 00700), a leading provider of internet value-added services in China, during the Cannes Lions Festival. The partnership is designed to create a … Continue Reading →