• 2017/09/08


OpenX, the global leader in quality programmatic advertising, today launched first-price auction functionality, the industry’s first fully transparent first-price auction solution enabling buyers and publishers to effectively navigate the changing auction dynamics in programmatic advertising.

  • 2017/09/08


IBMとMITは、共同研究機関としてMIT-IBM Watson AI Labを設立し、人工知能の研究へ10年で2億4000万ドルの投資を計画していると発表しました。

  • 2017/08/31

ルクセンブルクの放送グループRTL Group、動画広告のSpotXを買収

SpotX, the video ad serving platform, announced today that RTL Group will acquire all remaining shares in SpotX, bringing its total ownership to 100%.

  • 2017/08/25


Isobar has developed the world’s first Virtual Reality Emotional Measurement and Analytics Platform. Isobar, in a research collaboration with the MIT Media Lab, has co-developed a way to capture and analyze behavioral data in virtual reality. With this foundational research, Isobar has since advance … Continue Reading →

  • 2017/08/23


The Interactive Advertising Bureau (IAB) released today the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectivene … Continue Reading →

  • 2017/08/17


plista, Xaxis’ data-driven native advertising platform, and Jivox, the personalized digital marketing technology leader, today announced they are enabling real time creative optimization in programmatic native advertising. Their partnership combines the power of plista’s access to audience dat … Continue Reading →

  • 2017/08/14

Genesis Media、動画広告プラットフォームのAltitude Digitalと統合しプログラマティック動画広告を強化

Genesis Media, a leading publisher analytics and data science company, announced today it has merged with Denver-based, Altitude Digital, a programmatic video technology company. The company will operate as Genesis Media.

  • 2017/08/02

Acxiom、Adobeと共同で次世代コミュニケーションツール「Connected Spaces」をリリース

Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers.

  • 2017/07/31

Adobe、Adobe TargetにAIを利用したパーソナライゼーション機能を追加

Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology.

  • 2017/07/26


Outbrain, the world’s largest premium discovery platform, today announced the acquisition of Zemanta, a Slovenian-founded startup headquartered in New York City whose DSP product is being used by dozens of agencies as their platform of choice for programmatic native advertising solutions. Zemanta’s … Continue Reading →

  • 2017/07/21


In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the ability for programmatic mobile vide … Continue Reading →