Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients across North America, APAC and EMEA by leveraging Tap … Continue Reading →
xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated by industry leading location measurement firm, Placed and r … Continue Reading →
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced the launch of Ad Footprint, a free tool that empowers publishers to fully optimize their desktop and mobile pages using detailed insights on the speed and performance of each pa … Continue Reading →
Sharethrough, the largest native advertising Supply Side Platform (SSP), announced an expanded integration with The Trade Desk, Inc., a global technology provider for buyers of advertising, to allow in-feed native video placements to be bought programmatically.
PushSpring, an app-based mobile audience platform, today announced an enhanced partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink™ Data Store as a preferred method for accessing PushSp … Continue Reading →
Joint offering enables agencies and publishers to engage consumers across all mobile, desktop and OTT platforms.
Kick-off for [m]PLATFORM in Germany: GroupM agencies in Germany now also have a central technology suite with flexible media planning applications, data analytics tools and digital services, which bundles together all digital offerings and products of the group. Media planners at Mindshare, MEC, Med … Continue Reading →
Eyeota, the global leader for audience data, has partnered with Adbrain, global provider of intelligent cross-device technology solutions, to extend Eyeota’s audience data from desktop into mobile. Eyeota’s new mobile data will reflect consumer behavior in both the mobile app and mobile web environm … Continue Reading →
VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.
Rubicon Project (NYSE: RUBI), which operates one of the largest independent advertising marketplaces in the world, today announced its new EMEA leadership team, as part of an ongoing investment into its global commercial strategy.
Smaato launches today the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory from the Smaato exchange. What used to be a manual process is now automated, giving the global, real-time mobile … Continue Reading →