• 2017/10/27

The Trade Desk、識別ソリューションのAdbrainを買収

The Trade Desk, Inc. (Nasdaq:TTD), a global technology platform for buyers of advertising, today announced that it has acquired the assets of Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Financial terms of the transaction were not disclo … Continue Reading →


  • 2017/10/25

Rubicon Project、オープンソースのサーバーサイドヘッダー入札機能をクローズドβでリリース

Rubicon Project (NYSE:RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in closed beta. As a founding member of Prebid.org, a consortium dedicated to the development of open source seller monetization tools, Rubicon Project b … Continue Reading →


  • 2017/10/06

SpotX、Amazon’s Transparent Ad Marketplaceと提携

Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).



  • 2017/09/28

GroupM、コネクテッドTV広告特化の事業会社「Finecast」を設立

GroupM, the media investment group of WPP, today announced the launch of Finecast, a company delivering digital-like precision and accountability to advertising on television. As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how … Continue Reading →


  • 2017/09/28

NBCUniversal、プログラマティックTV広告に対応開始

NBCUniversal today announced that the company will make national television inventory available for self-serve programmatic buying for launch partner Target. This effort, the first of its kind for the television advertising industry, is powered by data science and media technology company 4C (www.4CContinue Reading →


  • 2017/09/26

OpenX、広告品質管理に関するアドテクノロジー会社2社を買収

OpenX, the global leader in quality programmatic advertising, today announced that it has completed the acquisition of privately held technology companies Mezzobit and PubNation. The acquisitions further OpenX’s commitment to empowering publishers with total quality control over their business with … Continue Reading →


  • 2017/09/25

SAP、Gigyaを3億5,000万ドルで買収

Gigya, the leader in customer identity and access management, today announced it has entered into an agreement to be acquired by SAP SE (NYSE:SAP). Major independent analyst firms, most recently Forrester Research, have positioned Gigya as a top vendor in this field.


  • 2017/09/25

Nielsen、テレビ広告向けオーディエンスデータプロバイダーのclypdと提携

Nielsen (NYSE: NLSN) announced today that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, linear TV targeting solution that will benefit marketers, agencies, buying platfo … Continue Reading →



  • 2017/09/25

ゲーム事業社のChartboost、広告プラットフォーム「Chartboost Exchange」をリリース

Chartboost, the leading mobile gaming audience platform, launches Chartboost Exchange, opening programmatic access to its in-app global gaming inventory. Now for the first time, brand advertisers can reach the highly valuable mobile gaming audience at scale through technology partners Aarki, Index E … Continue Reading →


  • 2017/09/19

comScore、無料でViewability計測ツールをグローバルで配布

comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.


  • 2017/09/13

IAB、安全性や透明性の向上を目的に「OpenRTB 3.0」を公開へ

The IAB Technology Laboratory released for public comment OpenRTB 3.0, a major overhaul to the real-time bidding framework that will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during the bid process. It also integrates recent technolog … Continue Reading →