• 2017/09/25

Nielsen、テレビ広告向けオーディエンスデータプロバイダーのclypdと提携

Nielsen (NYSE: NLSN) announced today that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, linear TV targeting solution that will benefit marketers, agencies, buying platfo … Continue Reading →


  • 2017/09/25

ゲーム事業社のChartboost、広告プラットフォーム「Chartboost Exchange」をリリース

Chartboost, the leading mobile gaming audience platform, launches Chartboost Exchange, opening programmatic access to its in-app global gaming inventory. Now for the first time, brand advertisers can reach the highly valuable mobile gaming audience at scale through technology partners Aarki, Index E … Continue Reading →


  • 2017/09/19

comScore、無料でViewability計測ツールをグローバルで配布

comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.



  • 2017/09/13

IAB、安全性や透明性の向上を目的に「OpenRTB 3.0」を公開へ

The IAB Technology Laboratory released for public comment OpenRTB 3.0, a major overhaul to the real-time bidding framework that will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during the bid process. It also integrates recent technolog … Continue Reading →


  • 2017/09/12

The Guardian、プログラマティック広告パートナーにOpenXを選択

OpenX, the global leader in quality programmatic advertising, has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher’s content. The Guardian, a global news site that generates more than 150 million unique browsers worldwide per month, wil … Continue Reading →


  • 2017/09/12

EVERRISEのプライベートアドサーバー「ADmiral」、IM-DMPとの接続開始

株式会社EVERRISE(本社:東京都港区、代表取締役:倉田 宏昌、以下 当社)は、プライベートアドサーバー「ADmiral」( https://ad-miral.com/ ) の接続先データベースとして新たに株式会社インティメート・マージャー( 本社:東京都港区、 代表取締役社長:簗島 亮次 以下IM)が提供するIM-DMPとの接続を開始いたしました。


  • 2017/09/08

OpenX、業界初となるファーストプライスオークションサービスを提供開始

OpenX, the global leader in quality programmatic advertising, today launched first-price auction functionality, the industry’s first fully transparent first-price auction solution enabling buyers and publishers to effectively navigate the changing auction dynamics in programmatic advertising.


  • 2017/09/08

IBMとMIT、人工知能の共同研究に向けて研究機関を設立

IBMとMITは、共同研究機関としてMIT-IBM Watson AI Labを設立し、人工知能の研究へ10年で2億4000万ドルの投資を計画していると発表しました。



  • 2017/08/31

ルクセンブルクの放送グループRTL Group、動画広告のSpotXを買収

SpotX, the video ad serving platform, announced today that RTL Group will acquire all remaining shares in SpotX, bringing its total ownership to 100%.


  • 2017/08/25

Isobar、MITと共同でVRの感情計測・分析ソリューションをリリース

Isobar has developed the world’s first Virtual Reality Emotional Measurement and Analytics Platform. Isobar, in a research collaboration with the MIT Media Lab, has co-developed a way to capture and analyze behavioral data in virtual reality. With this foundational research, Isobar has since advance … Continue Reading →


  • 2017/08/23

IAB、オーディオブックサービスに関する広告主向け手引きを発表

The Interactive Advertising Bureau (IAB) released today the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectivene … Continue Reading →