• 2012/11/09

買い手は、プレミアムコンテンツについてもう少し考慮すべきでは?

For all the noise surrounding display’s RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president of the Online Publishers Association, has the data to prove it. And she presented it for the first time during this morning’s OMMA … Continue Reading →


  • 2012/11/09

Programmatic = RTBとは限りません

Any time I mention the word ‘programmatic’ in a meeting or on a call, people immediately assume that we’re talking about RTB, and the focus of the discussion will centre around remnant inventory. For some reason, ‘programmatic’ has become shorthand for ‘RTB’. But this is definitely not the case, as … Continue Reading →


  • 2012/11/09

モバイルRTB普及への道のりはまだ長い

In recent years, two important trends in digital have occurred simultaneously: real-time bidding (RTB) has taken off and revolutionized digital advertising, and the rise of mobile has forever changed the way we interact with digital content. And yet, surprisingly, when it comes to RTB on mobile, we& … Continue Reading →



  • 2012/11/09

BrightTag、AppNexus Platformと機能連携

BrightTag, a technology platform provider for the digital marketing industry and AppNexus, the world leader in real-time advertising technology, today announced an integrated solution that dramatically simplifies the way marketers connect with any of the more than 250 companies that leverage the App … Continue Reading →


  • 2012/11/08

AppNexusの最新動向について AppNexus Summit NYC 2012より

AppNexus can be a tough company to draw a bead on. First, it’s not public and so isn’t required to disclose revenues, profits, or cash on hand. Second, it functions as a marketplace intermediary, sitting between media buyer and seller, and sometimes between other intermediaries. As such … Continue Reading →


  • 2012/11/08

ロシアのアドマーケット市場に迫る

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we can expect and look forward to in the burgeoning region. Can … Continue Reading →


  • 2012/11/08

拡大するData Management Platformの今 -ad:tech NYより

Sloan Broderick set the tone for today’s “New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond” session at ad:tech in New York City as a healthy crowd of about 150 attended. The theme: data filtered through the data management platform feeds inventory management. The “101″ for the ad:tech cr … Continue Reading →


  • 2012/11/08

米TDのVivaKi 、ビジネスユニットの分割を発表

Marketing services company Publicis Groupe is to develop its digital company VivaKi as a separate business unit, which will continue to see the four founding agencies Digitas, Starcom MediaVest Group, ZenithOptimedia Razorfish, while also opening it up to other group agencies. VivaKi, established in … Continue Reading →



  • 2012/11/08

AppNexus、新たに重要ポストに2名追加

Ad-tech company AppNexus is adding seasoned industry executives to its management team and board as it looks to accelerate growth. The company, which makes technologies that help media companies set up ad exchanges and help agencies create trading desks, has hired former Advertising.com President Ly … Continue Reading →


  • 2012/11/07

Amobee、モバイルRTBの成長性と課題について

Last March, Singapore-based telecom SingTel acquired mobile ad platform Amobee for $321 million. Since then Amobee has been developing its mobile real-time bidding capabilities as a way to broaden it’s service offerings across Asia and Latin America. We spoke with Trevor Healy, Amobee’s CEO, about h … Continue Reading →


  • 2012/11/07

モーションビート、2012年10月度 スマートフォン広告プラットフォーム事業進捗

一度BYPASSをご利用いただいた広告主様には、ほぼ継続してご利用いただいております。 また1社平均3件以上のキャンペーン広告を運用いただいております。 毎月200件以上のメディア様がAdStirに新規登録している状況です。 また、AdStir登録メディアのRTB利用も増えてきております。 2012年10月は、当社のDSP 「Bypass」 をグリーのグループ会社である株式会社アトランティスのSSP 「AdLantis SSP for Smartphone」 へ、 また、グリーが提供するDSP 「GREE Ads DSP」 を 当社の SSP 「AdStir」へ接続しました。 これにより、「B … Continue Reading →