• 2012/11/20

モバイルリワード広告ネットワークの「Kiip」が日本に進出−アジアでのサービス拡大を視野にいれる

モバイルゲームプレイヤーに対して、現実世界で価値のある報酬を提供するアメリカのスタートアップKiipが、日本のDigital Garageと提携したことを発表した。この提携により、Kiipのアジアへのサービス拡大が予想される。 Kiipとは Brian Wong氏が共同創設したKiipは、アメリカで40以上のブランドと協業しており、400以上のゲームやアプリが同ネットワークを活用している。Brian氏は、当社が主催したEchelon 2012の講演者の1人でもある。 6月時点で、Kiipは毎月同システムを通じて1億以上の「瞬間」を追跡していると述べていた。この数字は同ゲームネットワークで達成さ … Continue Reading →


  • 2012/11/20

年末の広告在庫について見直そう SpotXchangeより

With the 2012 holiday media buying season right around the corner, brands need to start developing their plans now, if they haven’t already, according to SpotXchange, the largest global marketplace of digital video ad inventory. As these plans are formalized, brands and agencies should focus t … Continue Reading →


  • 2012/11/20

RTB在庫が持つ「イエローページ問題」について

The industry has made striking advanced in tracking the value and attributes of biddable online ad inventory, but the road ahead is long. That much was clear at the Interactive Advertising Bureau’s Ad Operations summit in New York. In a discussion of inventory packaging and pricing, Neal Richt … Continue Reading →



  • 2012/11/20

サイバーエージェント、スマートフォンブランディング広告「AMoAd Brands」にて、リッチ広告配信を開始

Tokyo, 2012年11月19日 15時30分 – (JCN Newswire) – 株式会社サイバーエージェント(本社:東京都渋谷区、代表取締役社長CEO:藤田晋、東証マザーズ上場:証券コード4751)の連結子会社でスマートフォンアドプラットフォーム運営会社の株式会社AMoAd(本社:東京都渋谷区、代表取締役社長:内藤貴仁、以下AMoAd)は、ブランディング広告に特化したスマートフォン広告配信ソリューションサービス「AMoAd Brands」において、動画バナーや3Dバナーなどの表現が可能なリッチ広告の配信を開始いたしました。 「AMoAd Brands」では、企 … Continue Reading →


  • 2012/11/19

プログラマティックバイイングとは

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ’round, AdExchanger asked several executives their thoughts on the following: “What is … Continue Reading →


  • 2012/11/19

媒体社主導のフランスRTB市場について

This year’s ATS Paris was ExchangeWire’s biggest event yet in France. The data-driven ad market is growing fast, and is leading the way in innovation compared to the other two big markets in Europe. Over the past twelve months we have seen two publisher exchanges come to market, as well a huge numbe … Continue Reading →


  • 2012/11/19

ビデオRTBの成功にむけて One Screen CEOインタビュー

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as rea … Continue Reading →


  • 2012/11/17

impressionの価値について今一度考えてみる

The UK real-time bidding (RTB) industry has gone from 1% of total online ad spend in 2010 to a predicted 12% this year (IDC). This is impressive growth, but there is one element of online, brand spend, where RTB adoption is being hampered by a lack of foresight. Brand managers are more used to looki … Continue Reading →



  • 2012/11/17

FacebookExchangeがRTBに与える影響について

Much has been said about the Facebook Exchange since its summer debut. Facebook’s power as a social media tool and advertising moneymaker are impossible to ignore. But one side of the storyline that doesn’t receive as much attention is what the Facebook Exchange means for the future of real-time bid … Continue Reading →


  • 2012/11/17

ビデオRTBの成功には、売り側・買い側のイーブンな立場が必要

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as rea … Continue Reading →


  • 2012/11/16

AdBrite、新しい経営陣による方針を公開

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-lev … Continue Reading →