• 2012/11/16

PubMatic、シンガポールに新データセンターを設置。アジア地域戦略の一環。

PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. Designed to manage the increased volume of business that PubMatic is experiencing as part of the worldwide growth in programmatic advertising, this new data center will serve Austral … Continue Reading →


  • 2012/11/16

Quantcast、広告主・媒体社に向けたSelf-Serve Targeting Toolsを公開

Online analytics provider Quantcast is unveiling a new self-service tool for its brand targeting solution, Quantcast Advertise for Branding. After months of beta, starting today publishers and advertisers can better manage deals directly based on specified audiences. Quantcast CEO Konrad Feldman tol … Continue Reading →


  • 2012/11/16

Drawbridge、デバイス間ターゲティングツールに向けて

Among the questions mobile marketers are grappling with is whether the channel is an extension of the PC-web or something entirely distinct. Is it better to emphasize some form of behavioral targeting or contextual? Is focusing on location the best way to target mobile users? While the industry sort … Continue Reading →



  • 2012/11/16

Adap.tv、Q4におけるビデオ市場のレポートを公開

Adap.tv President Toby Gabriner issued the company’s fourth-quarter “State of the Online Video Industry Report” yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the las … Continue Reading →


  • 2012/11/16

オーストラリアでは、ブランドの広告主が最高額入札者である

In a scenario where advertising budgets are getting tighter and tighter real-time bidding is getting more favour from the advertisers when opting for online display ads. It is a growing trend worldwide; however a recent survey by Rubicon Project, an online advertising company, shows that in Australi … Continue Reading →


  • 2012/11/15

プレミアム広告とRTBの関係性について Complex Media CEOより

>Small and large publishers alike are grappling with what it means to support and distribute content in the face of increasing audience and ad dollar fragmentation. One of the more obvious solutions being considered is for the publisher to become a niche player. Offering an audience a distinct diet … Continue Reading →


  • 2012/11/15

Adobe、デバイスを跨いだパーソナライズドビデオ広告のテストを開始

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have one main TV spot that it shows to broad audiences like those watching the Olympics on their big-screen, but why show that same spot to … Continue Reading →


  • 2012/11/15

PubMatic、米国急成長企業ランキングにランクイン

PubMatic (www.pubmatic.com), the digital media platform company for publishers, today announced that it ranked 20th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. PubMatic … Continue Reading →



  • 2012/11/15

ダイナミック広告の方法論について

Making online ads dynamic increases reader engagement and boost conversion rates, but you must be careful how you implement them. Overuse of dynamic elements in your ads can be counterproductive as poor design can backfire, so proceed with caution when designing your ads. What Makes an Ad Dynamic So … Continue Reading →


  • 2012/11/15

飛躍するRTB取引、ディスプレイ広告市場は150億ドルに到達

To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year — more than tripling since 2010. That’s according to new estimates from eMarketer, which only expects RTB to gain momentum in the coming years as more media buy … Continue Reading →


  • 2012/11/15

MediaMind Smart Versioningを使用したキャンペーンは通常バナーよりも59%CTC(PCC)が上昇

DG today announced that digital Direct Response campaigns using its MediaMind Smart Versioning had a 59% higher post-click conversion rate compared to standard banner campaigns. This translates to higher quality click-throughs for digital campaigns, meaning advertisers can better gauge how many peop … Continue Reading →