• 2012/11/17

impressionの価値について今一度考えてみる

The UK real-time bidding (RTB) industry has gone from 1% of total online ad spend in 2010 to a predicted 12% this year (IDC). This is impressive growth, but there is one element of online, brand spend, where RTB adoption is being hampered by a lack of foresight. Brand managers are more used to looki … Continue Reading →


  • 2012/11/17

FacebookExchangeがRTBに与える影響について

Much has been said about the Facebook Exchange since its summer debut. Facebook’s power as a social media tool and advertising moneymaker are impossible to ignore. But one side of the storyline that doesn’t receive as much attention is what the Facebook Exchange means for the future of real-time bid … Continue Reading →


  • 2012/11/17

ビデオRTBの成功には、売り側・買い側のイーブンな立場が必要

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as rea … Continue Reading →



  • 2012/11/16

AdBrite、新しい経営陣による方針を公開

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-lev … Continue Reading →


  • 2012/11/16

中小企業はディスプレイ広告の恩恵を得られるのだろうか?

It’s no secret that the whole array of online advertising options can be quite overwhelming to most small business owners. Many simply want to be at the top of the search results in Google for their desired keywords. Thus the rise and demand for search engine optimization (SEO) services. Howev … Continue Reading →


  • 2012/11/16

GateHouse Media、自社Private ad exchangeに新たな15媒体追加

GateHouse Media, a leading multimedia company providing news andinformation to local communities, today announced the addition of 15publishers to its private ad exchange, adhance media. The private adexchange now comprises more than 500 local, hyper-local and majorcity newspapers and broadcast sites … Continue Reading →


  • 2012/11/16

PubMatic、シンガポールに新データセンターを設置。アジア地域戦略の一環。

PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. Designed to manage the increased volume of business that PubMatic is experiencing as part of the worldwide growth in programmatic advertising, this new data center will serve Austral … Continue Reading →


  • 2012/11/16

Quantcast、広告主・媒体社に向けたSelf-Serve Targeting Toolsを公開

Online analytics provider Quantcast is unveiling a new self-service tool for its brand targeting solution, Quantcast Advertise for Branding. After months of beta, starting today publishers and advertisers can better manage deals directly based on specified audiences. Quantcast CEO Konrad Feldman tol … Continue Reading →



  • 2012/11/16

Drawbridge、デバイス間ターゲティングツールに向けて

Among the questions mobile marketers are grappling with is whether the channel is an extension of the PC-web or something entirely distinct. Is it better to emphasize some form of behavioral targeting or contextual? Is focusing on location the best way to target mobile users? While the industry sort … Continue Reading →


  • 2012/11/16

Adap.tv、Q4におけるビデオ市場のレポートを公開

Adap.tv President Toby Gabriner issued the company’s fourth-quarter “State of the Online Video Industry Report” yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the las … Continue Reading →


  • 2012/11/16

オーストラリアでは、ブランドの広告主が最高額入札者である

In a scenario where advertising budgets are getting tighter and tighter real-time bidding is getting more favour from the advertisers when opting for online display ads. It is a growing trend worldwide; however a recent survey by Rubicon Project, an online advertising company, shows that in Australi … Continue Reading →