• 2012/11/14

RTBによるimpression buyが30%近く上昇している  Index Platform調べ

Index Platform ( www.indexssp.com ), a global sell-side platform by Casale Media ( www.casalemedia.com ), today released a report titled, Index Quarterly Report, which found significant growth in real-time bidding (RTB) activity on its platform. According to the report, the overall number of impress … Continue Reading →


  • 2012/11/14

motionBEATのスマートフォン特化型DSP「Bypass」、GMO サーチテリアのSSP「GMO SSP for SmartPhone」と接続

モーションビート株式会社(本社:東京都港区、代表執行役社長:金子 陽三、証券コード:2497、以下「motionBEAT」)は、提供するスマートフォン特化型広告配信システムDSP(※1)「Bypass」( http://www.bypass.jp/ja/ )において、GMO サーチテリア株式会社(本社:東京都渋谷区、代表取締役社長:中橋 義博 http://www.gmo-searchteria.jp/ 、以下「GMO サーチテリア」)の提供するSSP(※2)「GMO SSP for SmartPhone」( http://gmossp-sp.jp/ )と接続致しましたのでお知らせ致します。 … Continue Reading →


  • 2012/11/13

薄利のテックビジネスからメディア収益に切り替える時が来ている?

There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming – and the exit strategy is not as clear as it was some 12-24 months ago. In a recent piece on AdWeek, Mike Shields echoed these sentiments when he wrote an extensive … Continue Reading →



  • 2012/11/13

Casale Media、sell sideからのRTBレポートを発表

There is a common view that a big chunk of real time bidding activity consists of advertisers competing with themselves to win impression auctions. Not so, according to a new RTB report based on data gathered through Casale Media’s sell-side Index Platform. “There are a lot of shared brands, and als … Continue Reading →


  • 2012/11/13

IgnitionOne、昨年買収したAdJugの統合事業が完了

Digital marketing solutions firm IgnitionOne – part of Japanese ad giant Dentsu – has appointed Michael Stephanblome as its UK Managing Director, as it completes the integration of his advertising exchange AdJug into its platform. AdJug was acquired in August 2011 and as of today is rebr … Continue Reading →


  • 2012/11/11

コムリ・モバイル、機器検出ソリューションのデバイスアトラスを導入

コムリ・モバイルはデバイスアトラス・ソリューションを導入し、アドネットワークのターゲティングと広告配信に活用 (ニューヨーク)- (ビジネスワイヤ) — モバイルウェブ開発ソリューション大手のドットモビは本日、世界的なモバイル広告ネットワーク企業のコムリ・モバイルが、機器検出ソリューションとしてデバイスアトラス(DeviceAtlas®)を採用したと発表しました。アジア太平洋地域の大手デジタルメディア技術プラットフォーム企業コムリ・メディアの一部門であるコムリ・モバイルは、60カ国以上の国々で、毎月200億件を超えるアドインプレッションを2ミリ秒未満という最低限の遅延で実現していま … Continue Reading →


  • 2012/11/11

モバイルRTBの時代がついに来る

First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in online digital advertising, and RTB in mobile advertising. That said, MediaPost has chosen the right time to offer a dedicated column that addresses … Continue Reading →


  • 2012/11/11

2013年はモバイル広告がプランニングの鍵

The year of mobile has come and gone — though we may never know which year it was exactly. So what comes next? Why the year of mobile integration of course. When we asked three senior agency executives what their top 2013 planning issue is (not mentioning mobile), all three came back with variations … Continue Reading →



  • 2012/11/11

新しい動画広告規定について videology

In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad formats: Skippable Linear Ads and Ad Pods. Georgia Underhill, Eur … Continue Reading →


  • 2012/11/11

ビッグデータの可視化について

Visualized launched its inaugural data visualization event in New York City this week at The Times Center. Though not exclusively a business conference, the business implications of Visualized were clear – the visualization of big, bad data is critical as marketers, agencies, publishers, data … Continue Reading →


  • 2012/11/09

アジア、欧州で伸びるFacebookExchange

Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed … Continue Reading →