• 2012/11/08

ロシアのアドマーケット市場に迫る

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we can expect and look forward to in the burgeoning region. Can … Continue Reading →


  • 2012/11/08

拡大するData Management Platformの今 -ad:tech NYより

Sloan Broderick set the tone for today’s “New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond” session at ad:tech in New York City as a healthy crowd of about 150 attended. The theme: data filtered through the data management platform feeds inventory management. The “101″ for the ad:tech cr … Continue Reading →


  • 2012/11/08

米TDのVivaKi 、ビジネスユニットの分割を発表

Marketing services company Publicis Groupe is to develop its digital company VivaKi as a separate business unit, which will continue to see the four founding agencies Digitas, Starcom MediaVest Group, ZenithOptimedia Razorfish, while also opening it up to other group agencies. VivaKi, established in … Continue Reading →



  • 2012/11/08

AppNexus、新たに重要ポストに2名追加

Ad-tech company AppNexus is adding seasoned industry executives to its management team and board as it looks to accelerate growth. The company, which makes technologies that help media companies set up ad exchanges and help agencies create trading desks, has hired former Advertising.com President Ly … Continue Reading →


  • 2012/11/07

Amobee、モバイルRTBの成長性と課題について

Last March, Singapore-based telecom SingTel acquired mobile ad platform Amobee for $321 million. Since then Amobee has been developing its mobile real-time bidding capabilities as a way to broaden it’s service offerings across Asia and Latin America. We spoke with Trevor Healy, Amobee’s CEO, about h … Continue Reading →


  • 2012/11/07

モーションビート、2012年10月度 スマートフォン広告プラットフォーム事業進捗

一度BYPASSをご利用いただいた広告主様には、ほぼ継続してご利用いただいております。 また1社平均3件以上のキャンペーン広告を運用いただいております。 毎月200件以上のメディア様がAdStirに新規登録している状況です。 また、AdStir登録メディアのRTB利用も増えてきております。 2012年10月は、当社のDSP 「Bypass」 をグリーのグループ会社である株式会社アトランティスのSSP 「AdLantis SSP for Smartphone」 へ、 また、グリーが提供するDSP 「GREE Ads DSP」 を 当社の SSP 「AdStir」へ接続しました。 これにより、「B … Continue Reading →


  • 2012/11/06

Facebook Exchangeは、Google Exchangeよりも優れている?

In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer Rob Norman. At one point, the conversation tur … Continue Reading →


  • 2012/11/06

FBXの成長について

‘Sitdown’ On FBX In a “sitdown” with Adweek, Facebook’s head of sales, Carolyn Everson, and GroupM global CEO Rob Norman trade notes. Norman says Facebook Exchange has “quadrupled” exchange-traded media. (That’s a finger-in-your-eye to Google.) Everson adds more on FBX, “There are two things happeni … Continue Reading →



  • 2012/11/06

国内最大級スマホディスプレイ広告プラットフォーム「Xrost DSP for Smartphone」リリース

 オプトグループのPlatform IDは、拡大するスマートフォンディスプレイ広告市場において、スマートフォン専用DSP「Xrost DSP for Smartphone」の提供を11月5日より開始した。 イメージ図  「Xrost DSP for Smartphone」はRTBによる広告の自動入札を行い、広告主のプロモーションに最適な媒体に、最適な価格でリーチでき、プロモーション活動における広告効果の向上に貢献。媒体・アドネットワーク毎に異なる仕様で複雑化していた広告出稿・管理作業を一元管理する事により運用の手間を軽減できる。  特徴としては、「セグメント」「広告枠」「時間」の3つの軸でイン … Continue Reading →


  • 2012/11/05

ネイティブ広告って実際どうなの?

Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say ads that are disguised as content have higher click-through and engagement rates than intrusive banners because they … Continue Reading →


  • 2012/11/05

自動取引は「保証」が鍵になる ーisocket CEOインタビュー

With $8 million in new venture funding in his company’s pocket, one might think that the next step for publisher ad tech and marketplace firm isocket is to hire legions of sales and marketing folks. Not so, says isocket CEO John Ramey. It’s more about the technology challenge as he told AdExchanger: … Continue Reading →