• 2012/10/25

Invite Media 2.0が動き出す

DoubleClick Bid Manager Leaves Beta Google is taking the wraps off the next rev of its demand side platform. DoubleClick Bid Manager, formerly Invite Media, has come out of beta and is now available globally in over 40 countries. Internal usability studies “show that it takes 18% less time to carry … Continue Reading →


  • 2012/10/25

今後RTB業界には、さらにPrivate exchangeプレイヤーが増加か

Private exchanges for publishers may be one of the next big innovations in audience buying, says Brian Kane, Chief Operating Officer at video ad platform LiveRail. Beet.TV contributor Ashley Swartz spoke to Kane at the Beet.TV Leadership Summit on Digital Video Advertising in an RTB World about inno … Continue Reading →


  • 2012/10/25

タブレットデバイスにおける、RTBの広告費用とCTRについて

Real-time bidding (RTB) is no longer an unknown entity for marketers, but equally it has yet to reach a clear tipping point in terms of mainstream adoption. It’s not far off that point though and the launch of Facebook’s RTB network should hasten the move towards more widespread investment. However … Continue Reading →


  • 2012/10/25

PubMaticを使用することで、潜在的なROIが334%となる(独立系コンサルティング会社の経済影響調査より)

PubMatic ( www.pubmatic.com ), the digital media platform company for publishers, announced the results of a commissioned Forrester Total Economic Impact Study performed on four PubMatic clients which revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM for discretionary inventory throu … Continue Reading →


  • 2012/10/25

DoubleClick Search、新しい入札最適化機能を追加

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says in a blog post. “No … Continue Reading →


  • 2012/10/25

FacebookExchangeは一石二鳥を狙う

Going into its second earnings release as a publicly traded company, Facebook has been under heavy pressure to prove how it will squeeze dollars out of its billion users. With the pressure of having to deliver to shareholders, founder and CEO mark Zuckerberg has been working on several fronts, from … Continue Reading →


  • 2012/10/25

ブランディングとパフォーマンスを共存させるリターゲティングは可能か

A proposed solution? Universal McCann’s client digital partner, Wayne Blodwell’s article is perhaps the first – by an agency brand marketer, not a RTB tech vendor – that truly provides a proposed solution to the inherent conflict of interests embedded within the notion of pre … Continue Reading →


  • 2012/10/25

RTBにおける広告主TOP10

AT&T is the biggest “real-time bidding” advertiser on the web, according to Rubicon Project, one of the largest RTB platforms in the U.S. While publishers generally try to sell their ad space directly to advertisers in “premium” deals, a huge amount of ads are served as … Continue Reading →


  • 2012/10/24

フランスのRTB市場は、媒体社が牽引

I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories. For me, the most interesting recent trend we have witnessed in France is the move by the country’s leading publishers to work together in today’s highly competitive … Continue Reading →


  • 2012/10/24

RTB Spend to Grow 59% Annually Through 2016(RTBは、年59%成長を2016年まで続ける)

Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years, according to IDC. Global spending on real-time bidded display ads in 2016 will be $13.9 billion, t … Continue Reading →


  • 2012/10/24

Rubicon Project、世界的なRTBのトップ広告主とカテゴリーに関する市場レポートを公開

Rubicon Project(R), the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through re … Continue Reading →