• 2017/07/20

DataXu、透明性の高い在庫のみを扱う「Validated Inventory Marketplace」をリリース

DataXu, the leading provider of programmatic marketing software, today announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory Marketplace ensures advertisers are running on ad inventory whose source has been verified as authentic, eliminating exposure to counterfeit and … Continue Reading →


  • 2017/07/18

Rubicon Project、プログラマティック広告買い付け最適化のnToggleを買収

Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each da … Continue Reading →


  • 2017/07/14

Accenture、パーソナライゼーションサービス強化のためにClearheadを買収

Accentureは、 同社傘下のAccenture Interactiveが担うデジタルマーケティングのパーソナライゼーションサービス等の強化のためにテキサス拠点のClearheadを買収しました。



  • 2017/07/13

YuMeとMediaocean、テレビ広告買い付けの分野で提携拡大

YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, and Mediaocean, the leading software provider for the advertising world, today announced a partnership designed to extend the reach of TV media buying by providing brands the ability to access premium digital … Continue Reading →


  • 2017/07/13

DataXuとTeads、クリエイティブパートナーシップを提携

DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatical … Continue Reading →


  • 2017/07/13

Sizmek、DSPを横断したフリークエンシーキャップソリューションを提供開始

Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced Cross-DSP Frequency Capping, the first iteration of their Cross Media Plan Optimization solution that enables agencies and advertisers to maintain ideal ad exposur … Continue Reading →


  • 2017/07/07

WPP、デジタル広告代理店のWundermanとPOSSIBLEを新たに傘下へ

Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today and in the future. POSSIBLE, a WPP agency created … Continue Reading →


  • 2017/07/07

ShareIQ、画像のコンテンツマーケティング分析プラットフォームを提供開始

ShareIQ today launched the first image performance platform to provide full transparency on how branded visual content engages consumers across social media platforms and publishers. With three billion images being uploaded to the web every day, the software-as-a-service solves a growing problem fac … Continue Reading →



  • 2017/06/30

Twitter傘下のMoPub、パッケージ在庫商品を販売開始

With 49K+ apps live on MoPub Marketplace (and growing!), we’ve heard from buyers that they want easier ways to segment and target inventory to reach their audience. Designed to do just that, inventory packages are collections of inventory with shared characteristics, which buyers can target on our e … Continue Reading →


  • 2017/06/29

AppLift、グローバルでのフラウド状況レポートを公開

AppLift, a leading mobile advertising technology company, today released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers new statistics a … Continue Reading →


  • 2017/06/29

FlashtalkingとSharethrough、ネイティブ広告向けダイナミッククリエイティブをリリース

Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, and Sharethrough, the industry’s leading native supply side platform, announced a new partnership today to power the industry’s first dynamic creative optimization (DCO) solution f … Continue Reading →