AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global s … Continue Reading →
Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency.
PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with Adobe Audience Manager, an industry-leading data management platform, providing direct access to PushSpring data and insights to Adobe Audience Manager customers.
Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding. The paper, titled Why Open Source Will Win Header Bidding, argues for industry-wide acceptance and utilizat … Continue Reading →
Frequency, a new technology company that serves the growing demand for dynamic audio solutions, launched the first-ever campaign to use personalized creative in the audio space. The campaign targets Spotify listeners with audio ads and companion banner ads that are customized based on time of day an … Continue Reading →
AdColony, the largest independent mobile advertising platform in the world, today released industry-leading results for its Instant-Play™ HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC® for UFC® 207: Nunes vs. Rousey, a pr … Continue Reading →
Nativo, the leading native advertising technology platform, today announced the ability for advertisers to programmatically access the company’s unique click-in True Native and native video formats. The first-of-its-kind programmatic offering empowers advertisers and their agencies to activate … Continue Reading →
Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients across North America, APAC and EMEA by leveraging Tap … Continue Reading →
xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated by industry leading location measurement firm, Placed and r … Continue Reading →