• 2017/05/26

Outbrain、AppNexusと連携し買付けを開始

Outbrain, the world’s leading premium discovery platform, today launches Outbrain Programmatic Access (OPA), available on AppNexus, the world’s leading independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into … Continue Reading →


  • 2017/05/24

Apester、メディア向けプログラマティック動画広告ソリューションをリリース

Apester, a global experiential content creation, distribution and monetization platform, today announced the release of its programmatic video advertising solutions. As Publishers seek out increased revenue opportunities and methods to engage their audiences, the company has developed the capability … Continue Reading →


  • 2017/05/24

Criteo、ヘッダー入札ソリューション「Criteo Direct Bidder」をリリース

Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced Criteo Direct Bidder, header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. This solution ensures publishers retain t … Continue Reading →


  • 2017/05/22

Adelphic、Integral Ad Scienceと提携

Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform. The offering is a … Continue Reading →


  • 2017/05/22

Global Digital Marketing Group 、ブランドセーフな動画広告ソリューション「Take1」を提供開始

Global Digital Marketing Group (GDM Group), the digital performance marketing company that empowers the world’s leading brands and agencies to engage global audiences, today launched Take1 — a video advertising solution for engaging worldwide audiences in a brand-safe environment. Levera … Continue Reading →


  • 2017/05/22

GroupM、Chief Transformation Officer (CTO)にPattison氏を任命

GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients bet … Continue Reading →


  • 2017/05/22

Krux、 「Salesforce DMP」に名称を変更

約半年前にSalesforce傘下に買収をされたDMPであるKruxは、同社の1つの商品ラインナップであることがわかるように「Salesforce DMP」に名称を変更しました。これまでのKruxユーザーに設定変更などの影響はなく、今後はSalesforceの製品との連携強化などが期待されます。


  • 2017/05/19

MobFox、モバイルオーディエンス向けPMPを提供開始

Global media company Matomy (LSE: MTMY; TASE: MTMY.TA), announced today the launch of MobFox’s premium private marketplace (PMP). MobFox now offers a data-driven private marketplace that enables advertisers to acquire traffic from tailored audience packages in order to best target their campai … Continue Reading →


  • 2017/05/18

アクセンチュア、EコマースソリューションのMedia Hiveを買収

Accenture (NYSE: ACN) has acquired Media Hive, an e-commerce solutions provider with expertise in cross-channel commerce strategy, custom application development, and the creation of innovative retail experiences for any device. The acquisition will strengthen the capabilities of Accenture Interacti … Continue Reading →


  • 2017/05/18

The Trade Desk、IABが提示した新基準「Ads.txt」に準拠

The Trade Desk, Inc. ( NASDAQ : TTD ), a global technology platform for buyers of advertising, supports Ads.txt, the new open standard and technical specification for increasing transparency across the digital programmatic ecosystem, announced today by the IAB Tech Lab.


  • 2017/05/11

DataXu、カスタムオーディエンスを利用したOTT TVの買付けに対応開始

DataXu, a leading provider of programmatic marketing solutions and Silver level member of Oracle PartnerNetwork (OPN), today announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and acces … Continue Reading →