• 2018/06/06


Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years.

  • 2018/06/05


ADYOULIKE, the leading Native Advertising technology with offices in Paris, London, New York and Munich, announces the arrival of Jennifer Dielen, Sales Director DACH as part of its European expansion.

  • 2018/05/14


OpenX, the world’s leading independent advertising technology provider, today announced that after successful testing in Q1 with more than 100 premium mobile applications, it would be taking its first of its kind opt-in mobile video exchange to full beta, providing brands with access to the highest … Continue Reading →

  • 2018/05/09


Gimbal announced today that it has purchased the managed media business unit of Drawbridge, the leading independent digital identity management company.

  • 2018/03/22

MediaMathとCision® 、ペイドメディアとアーンドメディアの統合においてパートナーシップを締結

MediaMathとCision (NYSE: CISN)はこの度パートナーシップを締結しました。これにより広告・マーケティング担当者はアーンドとペイドメディアのデータを統合し顧客の全体像を捉え、アーンド、オウンド、ペイドチャネルを通してターゲティングや測定ができるようになります。

  • 2018/02/14


Leading mobile marketing platform Adikteev (www.adikteev.com) has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. Ring Capital and BNP Developpement led the round to which ISAI, Ventech and La … Continue Reading →

  • 2018/02/01


AI(人工知能)を活用したSaaSソリューションをアジア9カ国に展開するAnyMind Group(本社: シンガポール、CEO:十河 宏輔)は本日、 AdAsia HoldingsのPublisher Engagement Directorを務 める丸山 仁(Hitoshi Maruyama)のChief Strategy Officer(CSO)への昇格と、新たに大川 敬三 (Keizo Okawa) 氏をChief Financial Officer(CFO)として起用したことを発表いたします。

  • 2018/02/01


デジタルメディア測定ソフトウエアおよび分析の大手独立系プロバイダーであるDoubleVerifyは、シンガポールに同社オフィスを開設し、アジア太平洋地域での成長を加速すると発表した。これに伴い、ジョーダン・クー(Jordan Khoo)氏がアジア太平洋のマネージングディレクターに任命され、同地域で拡大した事業を率いる。これらのイニシアチブは、デジタルメディア品質およびブランドセーフティーを国際規模で推進するDoubleVerifyの最新の進展を示すものである。

  • 2017/12/22


AdHive, the first blockchain-based native advertising platform that helps businesses scale their influencer marketing with AI and community approach, is launching in alpha today. Bloggers can already test the core functionality such as registration, confirming channels, and browsing available tasks.

  • 2017/12/21

Cannabis Programmatic、大麻産業専用のプログラマティックプラットフォームをリリース

Cannabis Programmatic, an Oregon based marketing agency, is changing the way cannabis companies advertise. The new Real Time Bidding (RTB) platform for cannabis advertisers offers businesses the opportunity to reach potential customers without relying on inefficient ad tags. Now, for the first time … Continue Reading →

  • 2017/12/15


The explosive growth of podcast listening shows no signs of slowing. An estimated 67 million Americans over 12-year old listen to podcasts monthly, according to Edison Research, up significantly compared to just a year ago.