• 2017/08/23

IAB、オーディオブックサービスに関する広告主向け手引きを発表

The Interactive Advertising Bureau (IAB) released today the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectivene … Continue Reading →


  • 2017/08/17

plista、Jivoxと提携してAIを利用したダイナミックネイティブ広告を提供開始

plista, Xaxis’ data-driven native advertising platform, and Jivox, the personalized digital marketing technology leader, today announced they are enabling real time creative optimization in programmatic native advertising. Their partnership combines the power of plista’s access to audience dat … Continue Reading →


  • 2017/08/14

Genesis Media、動画広告プラットフォームのAltitude Digitalと統合しプログラマティック動画広告を強化

Genesis Media, a leading publisher analytics and data science company, announced today it has merged with Denver-based, Altitude Digital, a programmatic video technology company. The company will operate as Genesis Media.



  • 2017/08/02

Acxiom、Adobeと共同で次世代コミュニケーションツール「Connected Spaces」をリリース

Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers.


  • 2017/07/31

Adobe、Adobe TargetにAIを利用したパーソナライゼーション機能を追加

Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology.


  • 2017/07/26

Outbrain、DSP事業社のZemantaを買収

Outbrain, the world’s largest premium discovery platform, today announced the acquisition of Zemanta, a Slovenian-founded startup headquartered in New York City whose DSP product is being used by dozens of agencies as their platform of choice for programmatic native advertising solutions. Zemanta’s … Continue Reading →


  • 2017/07/21

AerServ、完全視聴型課金(CPCV)を開始

In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the ability for programmatic mobile vide … Continue Reading →


  • 2017/07/20

DataXu、透明性の高い在庫のみを扱う「Validated Inventory Marketplace」をリリース

DataXu, the leading provider of programmatic marketing software, today announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory Marketplace ensures advertisers are running on ad inventory whose source has been verified as authentic, eliminating exposure to counterfeit and … Continue Reading →



  • 2017/07/18

Rubicon Project、プログラマティック広告買い付け最適化のnToggleを買収

Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each da … Continue Reading →


  • 2017/07/14

Accenture、パーソナライゼーションサービス強化のためにClearheadを買収

Accentureは、 同社傘下のAccenture Interactiveが担うデジタルマーケティングのパーソナライゼーションサービス等の強化のためにテキサス拠点のClearheadを買収しました。


  • 2017/07/13

YuMeとMediaocean、テレビ広告買い付けの分野で提携拡大

YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, and Mediaocean, the leading software provider for the advertising world, today announced a partnership designed to extend the reach of TV media buying by providing brands the ability to access premium digital … Continue Reading →