• 2017/02/27

音楽プラットフォームPandora、ダイナミックオーディオ広告プラットフォームの「A Million Ads」と提携

Pandora (NYSE: P) announced today an exclusive partnership with A Million Ads, a global leader in dynamic creative and personalization for digital audio, to become the first publisher to bring the dynamic capabilities popular in display and video advertising to the audio marketplace.


  • 2017/02/27

動画広告ベンチャーVidMob、Snapchat広告向けセルフサーブプラットフォームを提供開始

VidMob announced today that it is launching a self-service advertising platform for Snapchat. While existing ads partners cater solely to large brands and advertising agencies, VidMob’s campaign management tool will bring the potential of Snap Ads to companies of all sizes for the first time. With o … Continue Reading →


  • 2017/02/27

Singtel傘下のAmobee、同じくプログラマティック広告のTurnを3億1,000万ドルで買収

Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, today announced it has signed an agreement to acquire Turn, a leading provider of a global technology platform for marketers and agencies, at an enterprise value of US$310 mill … Continue Reading →


  • 2017/02/24

InMobi、欧州にてフルスタックのビデオ広告ソリューションを提供開始

InMobi, a global mobile advertising and discovery platform, today launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in- … Continue Reading →


  • 2017/02/24

Rubicon ProjectとMetamarkets、プログラマティック広告向け分析ツールを提供開始

Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data.


  • 2017/02/23

Bidtellect、TripleLiftとネイティブ広告体験向上を目的に提携

Bidtellect, the Native platform built for marketers, and TripleLift, the largest Native advertising platform and exchange as measured by comScore, today announced a partnership that will transform Native experiences for marketers, publishers and consumers. This integration will bring the most advanc … Continue Reading →


  • 2017/02/23

プログラマティックダイレクトメールのPebblePost、新CFOにScarfi氏を任命

PebblePost®, the inventor of Programmatic Direct Mail®, today announced the appointment of Marita Scarfi, as Chief Financial Officer. Scarfi brings a long record of success in numerous chief executive roles at leading ad agencies. PebblePost’s mission is to provide digital marketers with the m … Continue Reading →


  • 2017/02/22

広告プラットフォームのDataXuとエージェンシーのDWA、伝統的なテレビCM購入の変革へ

DataXu, a leading provider of programmatic marketing solutions, and DWA today announced the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV audiences. Collaborating wit … Continue Reading →


  • 2017/02/22

PubMatic、2016 Q4のモバイル市場トレンドレポートを発表 ーヘッダー入札が牽引ー

PubMatic, the automation solutions company for an open digital media industry, today released its Q4 2016 Quarterly Mobile Index (QMI) report, which identifies major trends in programmatic mobile advertising, with highlights around header bidding, private marketplaces (PMPs) and shifting dynamics be … Continue Reading →


  • 2017/02/22

AdTheorent、H.I.G.からの増資とヤフーから新CROを採用したことを発表

AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced the closing of a strategic growth investment from H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, in partnership … Continue Reading →


  • 2017/02/21

Bidtellect、第4世代ネイティブ広告DSPをリリース

-Bidtellect, the Native platform built for marketers, today released the fourth generation of its Native Demand Side Platform (nDSP). This release provides an extremely powerful platform for marketers, offering advanced contextual targeting, account-based marketing (ABM), a streamlined workflow proc … Continue Reading →