• 2017/06/28

Outbrain、モバイルアプリ分野の分析も強化

Outbrain, the world’s leading premium discovery platform, today expands its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain’s network of premium publisher sites and gives mobil … Continue Reading →


  • 2017/06/28

オーディオ広告のTargetSpot、AppNexusと接続

TargetSpot, a Vivendi company, and the world’s largest, most advanced digital audio ad platform, today announced the launch of its integration with AppNexus, the world’s leading independent advertising technology company that enables and optimizes the real-time sale and purchase of digit … Continue Reading →


  • 2017/06/27

Innovid、スマートTV向けに購買データをベースにしたダイナミッククリエイティブサービスを提供開始

Innovid, the world’s leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience … Continue Reading →



  • 2017/06/26

電通イージス、中国のテンセントと戦略的提携を発表

Dentsu Aegis Network, a global communications group, struck a Global Strategic Partnership (GSP) with Tencent Holdings Limited (“Tencent”, SEHK: 00700), a leading provider of internet value-added services in China, during the Cannes Lions Festival. The partnership is designed to create a … Continue Reading →


  • 2017/06/26

Triton Digital、デジタルオーディオ広告SSP「Yield-Op」をリリース

Triton Digital®, a leading technology provider for the global digital audio industry, today announced the launch of Yield-Op, the first Supply Side Platform (SSP) built from the ground up specifically for online audio. Developed in accordance with the IAB’s OpenRTB protocol, Yield-Op provides a seam … Continue Reading →


  • 2017/06/22

B2BメディアのAccess Intelligence、プログラマティック業界メディアAdExchangerを買収

Bolstering its position in the advertising and marketing technology events sector, Access Intelligence has announced the acquisition of AdExchanger, a leading integrated media and events company with highly acclaimed conferences and media offerings focused on digital advertising and marketing. This … Continue Reading →


  • 2017/06/21

Adobe、TubeMogulの技術を活かしAdobe Analytics Cloudと連携したTV広告プラットフォームをリリース

Adobe Advertising Cloud Brings First-Party Audience Data to TV Advertising


  • 2017/06/20

Sizmek、デジタルオーディオ広告に対応開始

Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced the availability of digital audio on Sizmek’s end-to-end workflow management platform, as well as the addition of digital audio capabilities to Sizmek’s mobile DSP … Continue Reading →



  • 2017/06/19

PubMatic、Amazon Publisher Serviceと提携開始

PubMatic, the automation solutions company for an open digital media industry, today announced an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic’s revenue management platform, SEVEN. This agreement represents the next step in PubMatic’s ef … Continue Reading →


  • 2017/06/19

Rubicon Project、Amazonの媒体社向けサービスと連携開始

Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production. The announcement follows mont … Continue Reading →


  • 2017/06/19

DataXuとPlaced、実店舗・テレビ・デジタルを横断したターゲティング広告を提供開始

DataXu, a leading provider of programmatic marketing solutions, and Placed Inc., the leader in ad to in-store attribution, today announced a new integrated partnership that allows DataXu’s brand and agency customers to reach audiences based on store visits across digital and television properties. B … Continue Reading →