• 2017/06/09

AppNexusとUnruly、アウトストリーム動画広告向けのPrebidオープンソースをリリース

Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables a … Continue Reading →


  • 2017/06/09

Drawbridge、モバイルアプリオーディエンスデータのPushSpringと業務提携

Drawbridge, the leading digital identity management company, today announced the addition of unique new data segments to its cross-device advertising platform from PushSpring, the first and largest independent app-based mobile audience platform. PushSpring’s data is derived solely from mobile apps, … Continue Reading →


  • 2017/06/08

AdAsia Holdings、元AppNexusのVivek Misra氏をVice President of Corporate Strategyとして採用

AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has announced today the appointment of Vivek Misra as Vice President of Corporate Strategy.



  • 2017/06/07

ネイティブ広告プラットフォームのADYOULIKE、アドフラウド対策でIntegral Ad Scienceと提携

ADYOULIKE, the global artificial intelligence driven native advertising platform, today announced the integration of anti-fraud technology from Integral Ad Science (IAS), the data and technology company that empowers the advertising industry to effectively influence consumers everywhere. The integra … Continue Reading →


  • 2017/06/07

ExchangeWireとLotame、地域別のDMP普及度に関するレポートを公開

Lotame, the leading independent data management platform (DMP) as well as the most trusted and comprehensive data exchange, today announced the findings of its report on global agency DMP adoption, up 49 percent since 2015, and execution, which varies between regions.


  • 2017/06/07

MediaMath、ゴールドマン・サックス主導で1億7,500万ドルを調達

MediaMath, the leading independent programmatic company for marketers, today announced a new $175 million senior secured credit facility, led by Goldman Sachs, in partnership with Santander Bank. MediaMath will use this new line of credit to refinance existing debt facilities and fund its ongoing gr … Continue Reading →


  • 2017/06/06

AOL、モバイル向けヘッダー入札サービス「Smart Yield」をリリース

AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app develop … Continue Reading →


  • 2017/06/05

DSP事業社のCentro、PMPサービスの提供開始

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site … Continue Reading →



  • 2017/05/30

Salesforce、デルとマーケティング分野で提携を発表

Salesforce (NYSE: CRM), the global leader in CRM, and Dell Technologies (NYSE: DVMT) today announced a strategic technology agreement. Extending the long-standing relationship between the two companies, Dell Technologies will expand the use of Salesforce’s market-leading sales, service, and ma … Continue Reading →


  • 2017/05/29

AppsFlyer、アドフラウドを可視化する「Active Fraud Insights 2.0」をリリース

AppsFlyer, the global leader in mobile attribution and marketing analytics, today announced Active Fraud Insights 2.0, setting a new marketing industry standard for mobile fraud detection. The Active Fraud Insights 2.0 platform leverages metadata from 98 percent of the world’s mobile devices, … Continue Reading →


  • 2017/05/26

Outbrain、AppNexusと連携し買付けを開始

Outbrain, the world’s leading premium discovery platform, today launches Outbrain Programmatic Access (OPA), available on AppNexus, the world’s leading independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into … Continue Reading →