• 2017/02/17

SoundCloud、RubiconProjectでオーディオとビデオ広告を提供開始

SoundCloud, the world’s leading music and audio streaming platform, and Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, announced today that SoundCloud’s premium audio and video ad inventory will be made available for real-time buying through Rubic … Continue Reading →


  • 2017/02/16

アプリ動画広告のVungle、3億ドルの年間ランレートを達成

アプリ内動画広告で世界をリードするパフォーマンスマーケティングプラットフォームが世界的な展開により、前年比ベースでSDKの普及が125%増加。


  • 2017/02/14

イスラエル発のモバイルアドテク事業社Spotad、シリーズAで350万ドルを調達

Spotad — an advertising technology startup that uses AI to deliver mobile ads — announced today that it has closed a $3.5 million Series A, led by VLTCM in Hong Kong.


  • 2017/02/13

モバイル広告のInMobi、データエクスチェンジの「adsquare」と連携

InMobi, the world’s largest independent mobile advertising platform, today announced its partnership with adsquare, the neutral mobile data exchange, to create a comprehensive suite of in-app audience targeting solutions for brand advertisers in Europe. The partnership gives marketers and brands acc … Continue Reading →


  • 2017/02/09

広告事業社のMarket Track、ネイティブ広告のBrandtaleを買収

Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence.


  • 2017/02/09

Adblade、RTB広告配信ができるWordPress Pluginを提供開始

Adblade, a leading native and content style ad platform, today announced its new RTB enabled plugin for WordPress publishers. WordPress publishers now have access to high-quality ad demand from dozens of 3rd party sources including leading DSP’s such as StackAdapt, Zemanta, PowerLinks, PulsePoint, S … Continue Reading →


  • 2017/02/08

カンヌライオン運営のAscential、インフルエンサーマーケティング等のMediaLinkを買収

Ascential plc, the global business-to-business media company listed on the London Stock Exchange, today announced that it has agreed to acquire 100% of MediaLink, a U.S.-based advisory and business services firm.


  • 2017/02/08

ソーシャルメディア管理のHootsuite、アドテク事業社のAdEspressoを買収

Hootsuite, the most widely used social media management platform, today announced the acquisition of AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than $500 million in annualized social spend, providing organization … Continue Reading →


  • 2017/02/08

ネイティブ広告のTripleLift、ヘッダービディング機能を提供開始

TripleLift launches Apex, the first server-side header bidding technology for native advertising. Apex is the culmination of TripleLift’s mission to create technology that enhances publisher yield through consumer-centric ad experiences. Apex introduces three unique solutions to the header bid … Continue Reading →


  • 2017/02/08

Sizmek、新たなExecutive ChairmanにDr. Gretherを採用

Sizmek, the leading open ad management company for multiscreen campaigns, announced today that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has been appointed as Executive Chairman by Sizmek’s Board of Directors. Dr. Grether will work with Neil Nguyen during a transition per … Continue Reading →


  • 2017/02/08

Sharethrough、SizmekのモバイルDSP「StrikeAd」と提携

Sharethrough, the largest native advertising Supply Side Platform (SSP), announced today a new programmatic native advertising integration with StrikeAd by Sizmek, the mobile-first programmatic solution for global brands and trading desks.