• 2017/05/11

GoogleのDoubleClick Bid Manager、本格的にネイティブ広告の取扱いを開始

We are excited to announce that programmatic native ads are now available to all advertisers in DoubleClick Bid Manager, allowing more brands to build beautiful ads and deliver them at scale to mobile-first audiences. A “native ad” is a paid advertisement that fits the look, feel and function of a p … Continue Reading →


  • 2017/05/11

ネイティブ広告プラットフォームのSharethrough、YahooのBrightRoll DSPと接続開始

Sharethrough, the industry’s leading native advertising supply side platform, today announced that it has integrated with the BrightRoll DSP from Yahoo as a demand source for programmatic native advertising. Advertisers turn to the BrightRoll DSP for omnichannel digital advertising, and now th … Continue Reading →


  • 2017/05/09

Acxiom、Sharethisと提携

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a new partnership with ShareThis, the pioneer in sharing intelligence that transforms real-time consumer insights into high-value results. The partnership will enable brands to better target highly interested … Continue Reading →


  • 2017/05/09

AppNexus、コネクティッドTVに対応開始

AppNexus, the world’s leading independent advertising technology company, today announced new capabilities to help advertisers and publishers reach and monetize their audiences on connected TV. To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, … Continue Reading →


  • 2017/05/08

Crucial InteractiveのContobox、動画広告ソリューション「Contobox Video」をリリース

Award-winning Contobox, by Crucial Interactive, is bolstering its in-stream and out-stream video offering with the launch of Contobox Video. The offering, which allows advertisers to add an interactive layer to their video creative, will be available to customers of TV and video advertising platform … Continue Reading →


  • 2017/05/08

AppNexus・LiveRamp・MediaMath、人ベースターゲティングに向けたコンソーシアムを発足

AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and … Continue Reading →


  • 2017/05/08

AppNexus、欧州大手新聞社のAxel Springerと提携

Axel Springer, Europe’s leading digital publisher, and AppNexus, the world’s leading independent advertising technology company, announce a comprehensive technology partnership. As part of the partnership, Axel Springer plans to progressively adopt AppNexus’ enterprise technology products, including … Continue Reading →


  • 2017/05/08

AppNexus、無料のサーバーサイドヘッダー入札ソリューション「Prebid Server」を提供開始

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding solution, available free to all publishers that meet AppNexus’ quality guidelines. A transparent, open-source technology, Prebid Server addresses the li … Continue Reading →


  • 2017/05/08

MomentFeed、ネイティブ広告プラットフォームのPaid Media Managerと連携

MomentFeed, the leader in mobile customerexperience management for multi-location brands, announced today that the company has added a new native ad platform to its Paid Media Manager software solution, and made it generally available to all ad agencies and multi-locations brands. MomentFeed’s Paid … Continue Reading →


  • 2017/05/08

ネイティブ広告のADYOULIKE、Adformと連携を開始

ADYOULIKE, the leading in-feed native ad platform today announces it is entering into a new partnership with Copenhagen-based Adform, a global digital media advertising technology company.


  • 2017/04/28

AppNexus、マルチメディアでオークションを可能にする「Superauction」を提供開始 ーMicrosoftメディアの収益とユーザビリティ向上へー

AppNexus, the world’s leading independent advertising technology company, today announced the launch of multimedia “superauctions,” technology that enables multiple media types to participate in a single unified auction to drive increased demand for each advertising placement and improve monetizatio … Continue Reading →