• 2017/06/22

B2BメディアのAccess Intelligence、プログラマティック業界メディアAdExchangerを買収

Bolstering its position in the advertising and marketing technology events sector, Access Intelligence has announced the acquisition of AdExchanger, a leading integrated media and events company with highly acclaimed conferences and media offerings focused on digital advertising and marketing. This … Continue Reading →

  • 2017/06/21

Adobe、TubeMogulの技術を活かしAdobe Analytics Cloudと連携したTV広告プラットフォームをリリース

Adobe Advertising Cloud Brings First-Party Audience Data to TV Advertising

  • 2017/06/20


Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced the availability of digital audio on Sizmek’s end-to-end workflow management platform, as well as the addition of digital audio capabilities to Sizmek’s mobile DSP … Continue Reading →

  • 2017/06/19

PubMatic、Amazon Publisher Serviceと提携開始

PubMatic, the automation solutions company for an open digital media industry, today announced an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic’s revenue management platform, SEVEN. This agreement represents the next step in PubMatic’s ef … Continue Reading →

  • 2017/06/19

Rubicon Project、Amazonの媒体社向けサービスと連携開始

Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production. The announcement follows mont … Continue Reading →

  • 2017/06/19


DataXu, a leading provider of programmatic marketing solutions, and Placed Inc., the leader in ad to in-store attribution, today announced a new integrated partnership that allows DataXu’s brand and agency customers to reach audiences based on store visits across digital and television properties. B … Continue Reading →

  • 2017/06/16

Smaato、GoogleのDoubleclick Exchange Biddingと連携

Smaato the leading global real-time advertising platform for mobile publishers and app developers, announces today the expansion of its partnership with Google, after a successful integration with DoubleClick’s Exchange Bidding program. Starting this week, hundreds of DoubleClick publishers will gai … Continue Reading →

  • 2017/06/16

Fiksu DSP、同社DSPにセルフサーブ機能を追加

Fiksu DSP, the data-fueled mobile marketing technology company, has launched a self-serve product to its demand side platform that will enable customers to reach new audiences and more effectively engage existing ones on mobile. The new platform – now available on a limited basis – offers ad viewabi … Continue Reading →

  • 2017/06/16

IAB、Header Bidding (ヘッダー入札)の業界標準策定へ

The IAB Technology Laboratory today released for public comment “Standard Header Container Integration with an Ad Server,” a standard for header bidding that establishes the foundational requirements needed to support the adoption of header bidding technology. The document provides insights into bes … Continue Reading →

  • 2017/06/14

グローバルでのプログラマティック広告市場は2025年に300億ドルへ ーPersistence Market Research調べー

Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 3 … Continue Reading →

  • 2017/06/14


Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended … Continue Reading →