• 2017/02/07

Dextro Analytics、Tapadと提携しデイバイス間測定機能を強化

Dextro Analytics, a pure play analytics company that harnesses the power of human learning and artificial reasoning to drive more informed and effective consumer marketing, is partnering with Tapad, the leading provider of unified, cross-screen marketing technology solutions. The deal is effective i … Continue Reading →


  • 2017/02/07

Rubicon Project、Integral Ad Scienceと提携しプレイスメントレベルのViewabilityをスコア化へ

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced they have come togethe … Continue Reading →


  • 2017/02/07

WPP、「WPP Health & Wellness」を設置

WPP (NASDAQ:WPPGY), the global communications services group, today announced the formation of WPP Health & Wellness (www.wpphealth.com), a new sub-holding company that unites WPP’s broad capability under one banner to significantly advance its offer and partnership with clients across the spec … Continue Reading →


  • 2017/02/06

Ooyala、パートナーソリューションサービスを拡大

Ooyala, a Telstra subsidiary and leader in video monetization, today introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everyth … Continue Reading →


  • 2017/02/03

Videology、Snapchatと動画広告配信で提携

Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology’s platform to plan, launch and report on Snapchat campaigns.


  • 2017/02/03

AppNexus、2016年にNews Corpなどを含む260の新媒体の取扱いを開始したことを発表

AppNexus, the world’s leading independent advertising technology company, today announced commercial agreements signed with over 260 new publishers in 2016, including News Corp, Gannett, Mashable, Slate, Genius, Bauer Xcel Media, Match Group and Resignation Media. The agreements demonstrate the comp … Continue Reading →


  • 2017/02/02

Acxiom、DataXuと提携を拡大 ースマートTV広告分野でもデータ提供ー

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced it has expanded its partnership with DataXu, a leading provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions. The first-of- … Continue Reading →


  • 2017/02/02

AppNexus、 Federation for Internet Alerts (FIA)と提携し非常時のアラートで協力へ

AppNexus, the world’s leading independent advertising technology company, today announced an unprecedented capability, in partnership with the Federation for Internet Alerts (FIA), to globally distribute geo-targeted weather advisories and life-saving warnings in real-time. A direct integration with … Continue Reading →


  • 2017/02/02

WPPグループのKantar Media、アイルランドのNewsaccessを買収

WPP announces that Kantar Media, its global leader in media intelligence has acquired Newsaccess Limited (“Newsaccess”), a leading provider of multi-channel media monitoring in Ireland.


  • 2017/01/31

PubMatic、2016年度決算を発表 -10年の歴史の中で最高水準-

オープンなデジタルメディア業界向けのオートメーション・ソリューション企業のPubMaticは本日、2016年度決算が10年の歴史の中で最高水準の売上高、利益、フリーキャッシュフロー実績を記録し、調整後EBITDA(金利・税金・償却前利益)マージンが30%を上回ったと発表しました。PubMaticは昨年、4年連続で営業利益を達成し(調整後EBITDAに基づく)、当社のフルタイム従業員(FTE)当たりの営業利益は広告技術分野でトップクラスとなっています。当社の強力な業績の主な牽引役には、ヘッダー入札の採用増加、モバイル・動画収益化の増加、PubMaticの顧客満足度に対する取り組みの刷新が含まれま … Continue Reading →


  • 2017/01/31

AppNexusとIndex Exchange、サーバー間通信での連携を開始

サプライサイドであるAppNexusとデマンドサイドであるIndex Exchangeは、ヘッダー入札(header bidding)連携のさらなる効率化・高速化を目的にサーバー間通信(Server-to-Server)での連携を始めました。