• 2017/05/08

MomentFeed、ネイティブ広告プラットフォームのPaid Media Managerと連携

MomentFeed, the leader in mobile customerexperience management for multi-location brands, announced today that the company has added a new native ad platform to its Paid Media Manager software solution, and made it generally available to all ad agencies and multi-locations brands. MomentFeed’s Paid … Continue Reading →


  • 2017/05/08

ネイティブ広告のADYOULIKE、Adformと連携を開始

ADYOULIKE, the leading in-feed native ad platform today announces it is entering into a new partnership with Copenhagen-based Adform, a global digital media advertising technology company.


  • 2017/04/28

AppNexus、マルチメディアでオークションを可能にする「Superauction」を提供開始 ーMicrosoftメディアの収益とユーザビリティ向上へー

AppNexus, the world’s leading independent advertising technology company, today announced the launch of multimedia “superauctions,” technology that enables multiple media types to participate in a single unified auction to drive increased demand for each advertising placement and improve monetizatio … Continue Reading →


  • 2017/04/28

OpenX、UX分野の新しいVPを採用

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the addition of Janice Rohn as Vice President, User Experience. Janice will be based in the company’s Pasadena headquarters and will report to OpenX Chief Technol … Continue Reading →


  • 2017/04/27

IBM、新マーケティングソリューション「Watson Marketing Insights」発表

IBM (NYSE: IBM) today announced IBM Watson Marketing Insights. Available on the cloud, Watson Marketing Insights has cognitive capabilities that can study the behavior of customers and reason how they might impact the success of the business. With this insight, marketers can launch targeted campaign … Continue Reading →


  • 2017/04/24

アクセンチュア、ベルギーのKunstmaanを買収

Accenture (NYSE:ACN) has acquired Kunstmaan, an independent integrated communications agency in Belgium. The acquisition will expand the presence of Accenture Interactive in the Belgian market and strengthen its ability to deliver brand, creative and marketing services to clients. Terms of the trans … Continue Reading →


  • 2017/04/24

Marketo、セールスエンゲージメントプラットフォームのToutAppを買収

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced that it has acquired ToutApp, a leading sales engagement software company based in San Francisco. ToutApp provides sales teams with sales campaign, content management, and analytics software to engage … Continue Reading →


  • 2017/04/24

ADYOULIKE、StrikeAdとネイティブプログラマティック広告で連携

ADYOULIKE, the leading in-feed native ad platform announces a new strategic partnership with Sizmek, the open ad management company for multiscreen ad experiences. The integration will enable advertisers and agencies to deliver personalised native advertising campaigns across the StrikeAd by Sizmek … Continue Reading →


  • 2017/04/20

Criteo、アパレル業界の市場トレンドレポートを公開

Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today released “Apparel Trend Report: Reconciling the Tech with the Tactile,” a report that highlights the latest shopping trends in the Apparel & Accessories retail category, offering key market insight into shifting shop … Continue Reading →


  • 2017/04/20

HubSpotとShakr、Instagram向け縦型動画広告制作ツール「StoriesAds.com」をリリース

HubSpot and Shakr, a video creation platform for modern advertisers, today announced the launch of StoriesAds.com, a platform for creating compelling video content tailored for Instagram’s vertical format. StoriesAds.com provides the tools for advertisers and marketers to build vertical video assets … Continue Reading →


  • 2017/04/20

ニュースメディアのKiplinger、OpenXを主要プログラマティックプラットフォームに選択

OpenX, a global leader in creating programmatic advertising marketplaces, and Kiplinger, a leading personal finance news and business forecasting publication with over 4.5 million unique monthly readers, today announced the expansion of their partnership to begin testing real-time guaranteed (RTG) o … Continue Reading →