Dextro Analytics, a pure play analytics company that harnesses the power of human learning and artificial reasoning to drive more informed and effective consumer marketing, is partnering with Tapad, the leading provider of unified, cross-screen marketing technology solutions. The deal is effective i … Continue Reading →
WPP (NASDAQ:WPPGY), the global communications services group, today announced the formation of WPP Health & Wellness (www.wpphealth.com), a new sub-holding company that unites WPP’s broad capability under one banner to significantly advance its offer and partnership with clients across the spec … Continue Reading →
Ooyala, a Telstra subsidiary and leader in video monetization, today introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everyth … Continue Reading →
Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology’s platform to plan, launch and report on Snapchat campaigns.
AppNexus, the world’s leading independent advertising technology company, today announced commercial agreements signed with over 260 new publishers in 2016, including News Corp, Gannett, Mashable, Slate, Genius, Bauer Xcel Media, Match Group and Resignation Media. The agreements demonstrate the comp … Continue Reading →
Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced it has expanded its partnership with DataXu, a leading provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions. The first-of- … Continue Reading →
AppNexus, the world’s leading independent advertising technology company, today announced an unprecedented capability, in partnership with the Federation for Internet Alerts (FIA), to globally distribute geo-targeted weather advisories and life-saving warnings in real-time. A direct integration with … Continue Reading →
WPP announces that Kantar Media, its global leader in media intelligence has acquired Newsaccess Limited (“Newsaccess”), a leading provider of multi-channel media monitoring in Ireland.
オープンなデジタルメディア業界向けのオートメーション・ソリューション企業のPubMaticは本日、2016年度決算が10年の歴史の中で最高水準の売上高、利益、フリーキャッシュフロー実績を記録し、調整後EBITDA（金利・税金・償却前利益）マージンが30%を上回ったと発表しました。PubMaticは昨年、4年連続で営業利益を達成し（調整後EBITDAに基づく）、当社のフルタイム従業員（FTE）当たりの営業利益は広告技術分野でトップクラスとなっています。当社の強力な業績の主な牽引役には、ヘッダー入札の採用増加、モバイル・動画収益化の増加、PubMaticの顧客満足度に対する取り組みの刷新が含まれま … Continue Reading →
サプライサイドであるAppNexusとデマンドサイドであるIndex Exchangeは、ヘッダー入札（header bidding）連携のさらなる効率化・高速化を目的にサーバー間通信（Server-to-Server）での連携を始めました。