• 2017/06/30


With 49K+ apps live on MoPub Marketplace (and growing!), we’ve heard from buyers that they want easier ways to segment and target inventory to reach their audience. Designed to do just that, inventory packages are collections of inventory with shared characteristics, which buyers can target on our e … Continue Reading →

  • 2017/06/29


AppLift, a leading mobile advertising technology company, today released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers new statistics a … Continue Reading →

  • 2017/06/29


Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, and Sharethrough, the industry’s leading native supply side platform, announced a new partnership today to power the industry’s first dynamic creative optimization (DCO) solution f … Continue Reading →

  • 2017/06/28


Outbrain, the world’s leading premium discovery platform, today expands its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain’s network of premium publisher sites and gives mobil … Continue Reading →

  • 2017/06/28


TargetSpot, a Vivendi company, and the world’s largest, most advanced digital audio ad platform, today announced the launch of its integration with AppNexus, the world’s leading independent advertising technology company that enables and optimizes the real-time sale and purchase of digit … Continue Reading →

  • 2017/06/27


Innovid, the world’s leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience … Continue Reading →

  • 2017/06/26


Dentsu Aegis Network, a global communications group, struck a Global Strategic Partnership (GSP) with Tencent Holdings Limited (“Tencent”, SEHK: 00700), a leading provider of internet value-added services in China, during the Cannes Lions Festival. The partnership is designed to create a … Continue Reading →

  • 2017/06/26

Triton Digital、デジタルオーディオ広告SSP「Yield-Op」をリリース

Triton Digital®, a leading technology provider for the global digital audio industry, today announced the launch of Yield-Op, the first Supply Side Platform (SSP) built from the ground up specifically for online audio. Developed in accordance with the IAB’s OpenRTB protocol, Yield-Op provides a seam … Continue Reading →

  • 2017/06/22

B2BメディアのAccess Intelligence、プログラマティック業界メディアAdExchangerを買収

Bolstering its position in the advertising and marketing technology events sector, Access Intelligence has announced the acquisition of AdExchanger, a leading integrated media and events company with highly acclaimed conferences and media offerings focused on digital advertising and marketing. This … Continue Reading →

  • 2017/06/21

Adobe、TubeMogulの技術を活かしAdobe Analytics Cloudと連携したTV広告プラットフォームをリリース

Adobe Advertising Cloud Brings First-Party Audience Data to TV Advertising

  • 2017/06/20


Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced the availability of digital audio on Sizmek’s end-to-end workflow management platform, as well as the addition of digital audio capabilities to Sizmek’s mobile DSP … Continue Reading →