• 2017/06/16

Smaato、GoogleのDoubleclick Exchange Biddingと連携

Smaato the leading global real-time advertising platform for mobile publishers and app developers, announces today the expansion of its partnership with Google, after a successful integration with DoubleClick’s Exchange Bidding program. Starting this week, hundreds of DoubleClick publishers will gai … Continue Reading →

  • 2017/06/16

Fiksu DSP、同社DSPにセルフサーブ機能を追加

Fiksu DSP, the data-fueled mobile marketing technology company, has launched a self-serve product to its demand side platform that will enable customers to reach new audiences and more effectively engage existing ones on mobile. The new platform – now available on a limited basis – offers ad viewabi … Continue Reading →

  • 2017/06/16

IAB、Header Bidding (ヘッダー入札)の業界標準策定へ

The IAB Technology Laboratory today released for public comment “Standard Header Container Integration with an Ad Server,” a standard for header bidding that establishes the foundational requirements needed to support the adoption of header bidding technology. The document provides insights into bes … Continue Reading →

  • 2017/06/14

グローバルでのプログラマティック広告市場は2025年に300億ドルへ ーPersistence Market Research調べー

Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 3 … Continue Reading →

  • 2017/06/14


Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended … Continue Reading →

  • 2017/06/12


Tapad, the leader in cross-device marketing technology, today announced that its board of directors have appointed Sigvart Voss Eriksen as CEO effective immediately. Voss Eriksen previously held the role of head of advertising technology at Tapad’s parent company, Telenor, and succeeds Are Tra … Continue Reading →

  • 2017/06/09


Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables a … Continue Reading →

  • 2017/06/09


Drawbridge, the leading digital identity management company, today announced the addition of unique new data segments to its cross-device advertising platform from PushSpring, the first and largest independent app-based mobile audience platform. PushSpring’s data is derived solely from mobile apps, … Continue Reading →

  • 2017/06/08

AdAsia Holdings、元AppNexusのVivek Misra氏をVice President of Corporate Strategyとして採用

AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has announced today the appointment of Vivek Misra as Vice President of Corporate Strategy.

  • 2017/06/07

ネイティブ広告プラットフォームのADYOULIKE、アドフラウド対策でIntegral Ad Scienceと提携

ADYOULIKE, the global artificial intelligence driven native advertising platform, today announced the integration of anti-fraud technology from Integral Ad Science (IAS), the data and technology company that empowers the advertising industry to effectively influence consumers everywhere. The integra … Continue Reading →

  • 2017/06/07


Lotame, the leading independent data management platform (DMP) as well as the most trusted and comprehensive data exchange, today announced the findings of its report on global agency DMP adoption, up 49 percent since 2015, and execution, which varies between regions.