• 2017/07/13


YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, and Mediaocean, the leading software provider for the advertising world, today announced a partnership designed to extend the reach of TV media buying by providing brands the ability to access premium digital … Continue Reading →

  • 2017/07/13


DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatical … Continue Reading →

  • 2017/07/13


Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced Cross-DSP Frequency Capping, the first iteration of their Cross Media Plan Optimization solution that enables agencies and advertisers to maintain ideal ad exposur … Continue Reading →

  • 2017/07/07


Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today and in the future. POSSIBLE, a WPP agency created … Continue Reading →

  • 2017/07/07


ShareIQ today launched the first image performance platform to provide full transparency on how branded visual content engages consumers across social media platforms and publishers. With three billion images being uploaded to the web every day, the software-as-a-service solves a growing problem fac … Continue Reading →

  • 2017/06/30


With 49K+ apps live on MoPub Marketplace (and growing!), we’ve heard from buyers that they want easier ways to segment and target inventory to reach their audience. Designed to do just that, inventory packages are collections of inventory with shared characteristics, which buyers can target on our e … Continue Reading →

  • 2017/06/29


AppLift, a leading mobile advertising technology company, today released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers new statistics a … Continue Reading →

  • 2017/06/29


Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, and Sharethrough, the industry’s leading native supply side platform, announced a new partnership today to power the industry’s first dynamic creative optimization (DCO) solution f … Continue Reading →

  • 2017/06/28


Outbrain, the world’s leading premium discovery platform, today expands its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain’s network of premium publisher sites and gives mobil … Continue Reading →

  • 2017/06/28


TargetSpot, a Vivendi company, and the world’s largest, most advanced digital audio ad platform, today announced the launch of its integration with AppNexus, the world’s leading independent advertising technology company that enables and optimizes the real-time sale and purchase of digit … Continue Reading →

  • 2017/06/27


Innovid, the world’s leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience … Continue Reading →