• 2017/06/06

AOL、モバイル向けヘッダー入札サービス「Smart Yield」をリリース

AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app develop … Continue Reading →


  • 2017/03/16

アプリオーディエンス管理のPushSpring、LiveRampと提携

PushSpring, an app-based mobile audience platform, today announced an enhanced partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink™ Data Store as a preferred method for accessing PushSp … Continue Reading →


  • 2017/02/24

InMobi、欧州にてフルスタックのビデオ広告ソリューションを提供開始

InMobi, a global mobile advertising and discovery platform, today launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in- … Continue Reading →


  • 2017/01/30

Rubicon Project、Wolfe氏をアプリ収益化プロダクトのVPとして採用

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced it has named Bill Wolfe as Vice President, Product Management for Mobile Apps. An industry pioneer in mobile and messaging with more than two decades of experience leading product d … Continue Reading →


  • 2017/01/26

Cisco、アプリ分析ツール事業社AppDynamicsを37億ドルで買収

Cisco (NASDAQ: CSCO) announced today its intent to acquire AppDynamics, Inc., a privately held application intelligence software company based in San Francisco. AppDynamics’s cloud application and business monitoring platform enables the world’s largest companies to improve application a … Continue Reading →


  • 2017/01/26

モバイルマネタイズプラットフォームのButton、シリーズBで2,000万ドル調達

Button, the leading platform powering partnerships across the mobile economy, today announced it has closed a $20 million Series B financing round led by Norwest Venture Partners with participation from returning investors Redpoint, DCM, and Greycroft. The Button Marketplace makes it possible for co … Continue Reading →


  • 2017/01/25

AOL、アプリのマネタイズプラットフォームをリリース

AOL today announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing co … Continue Reading →


  • 2016/12/01

IAB Tech Lab、モバイルリッチ広告仕様の「MRAID 3.0 」を公開

The IAB Technology Laboratory has released for public comment an update to the Mobile Rich Media Ad Interface Definition (MRAID). The revised MRAID 3.0 provides technical guidance for improved user experience, faster ad rendering, viewability measurement, and Video Player Ad Interface Definition (VP … Continue Reading →


  • 2016/10/19

Tinderなどのモバイルマーケティングを手がけるLeanplum、シリーズCで2,900万ドルを調達

Leanplum, the leader in mobile marketing, today announced that it closed a $29 million round in Series C funding. The round was led by Canaan Partners, with participation from existing investors Kleiner Perkins Caufield & Byers (KPCB) and Shasta Ventures. Since its 2012 launch, the company has r … Continue Reading →


  • 2016/09/07

Videology、モバイル動画広告がブランドリフトに貢献していることを調査結果で発表

Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Bran … Continue Reading →


  • 2016/08/05

モバイルDSPのBidsopt、モバイル動画広告に対応開始

Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads capabilities which promise high level user engagements. This is in line with the start-up’s constant endeavor to enable adve … Continue Reading →