• 2017/03/24


Hootsuite, the most widely used social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for today’s biggest brands. Following its recent acquisitions of digital advert … Continue Reading →

  • 2016/10/27

Criteo、Googleショッピング広告を最適化する「Criteo Predictive Search」を米国で先行リリース

Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced the launch of Criteo Predictive Search, a groundbreaking product that brings the Company’s proven, performance-based approach to Google Shopping. Criteo Predictive Search, available immediately in the US, offer … Continue Reading →

  • 2016/10/25

eBay、Facebook Messengeで商品購入できる「ShopBot」ベータ版をリリース

Powered by Artificial Intelligence and debuting on Facebook Messenger, ShopBot is a smart personal shopping assistant that’s there whenever you need it.

  • 2016/06/29

Twitter、Twitterのビジネス使用を支援する「Twitter Dashboard」をリリース

For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers. It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constr … Continue Reading →

  • 2016/06/24



  • 2016/06/20


Amobee, a leading global marketing technology company, specializing in cross channel, cross device solutions for display, video, mobile, email, and social, was announced a Snapchat Partner. Later this year Amobee will be able to provide brands with full-screen vertical Snap Ads, adding to the compan … Continue Reading →

  • 2016/06/15


モバイルから実店舗へ: 来店数と売上を増やして、その効果を計測する新しい方法 商品の検索から店舗の場所確認まで、モバイルによって現実とデジタルの世界の境界はなくなりつつあります。人々はますます、モバイルで世界を見ています。商品購入に至るまでのアクションの45%はモバイルで行われていますが1、商品の多くは今なお実店舗で購入されています。実際、米国では小売での販売の90%以上は店舗によるものです2。

  • 2016/06/10


米国時間の2016年6月8日、Facebookが広告の20%テキストルールの変更を発表した。Facebook広告運用者にはメジャーなテキスト20%のルールの変更という重大なアップデートとなった。 ポリシー変更前:テキストが20%を超えていたら、不承認 ポリシー変更後:テキストが20%を超えていたら、テキストの割合量に応じて広告リーチが小さくなる

  • 2016/06/07



  • 2016/06/03


TubeMogul, announced that it is one of the first video advertising software platforms to join Twitter’s pre-roll ads program, providing brand marketers the opportunity to purchase real-time ads that precede in-Tweet video content posted by over 200 premium sports, TV, and digital publishers. T … Continue Reading →

  • 2016/06/01

Instagram、近日中に広告など新たなビジネスツールを公開へ ー投稿をそのまま広告にする機能等ー

Instagram is a place where people can turn their passions into livelihoods. For instance, handmade accessory business JACKSON AND HYDE started an account a year and a half ago to raise awareness of its wares. “Instagram has been critical for brand exposure, dialogue with new and potential customers … Continue Reading →