• 2017/04/20

HubSpotとShakr、Instagram向け縦型動画広告制作ツール「StoriesAds.com」をリリース

HubSpot and Shakr, a video creation platform for modern advertisers, today announced the launch of StoriesAds.com, a platform for creating compelling video content tailored for Instagram’s vertical format. StoriesAds.com provides the tools for advertisers and marketers to build vertical video assets … Continue Reading →


  • 2017/04/17

Virool、縦型動画のアドエクスチェンジを開始

Virool, a pioneer in vertical video advertising, today announces the launch of Virool’s Vertical Video Exchange, a fully programmatic ad exchange available to advertisers and publishers worldwide. Virool has partnered with Bidswitch to make their vertical video inventory available to over 150 DSPs a … Continue Reading →


  • 2017/04/12

SpotX、360°VR広告のOmniVirtと提携

SpotX and OmniVirt today announce their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt’s 360° VR technology across all media owners on SpotX’s platform, giving marketers the ability to distribute their 360° VR content at scale.


  • 2017/03/29

Taboola、TheTradeDeskとネイティブ広告・動画広告で連携

Taboola®, the leading global discovery platform, today announced its integration with The Trade Desk, Inc. (Nasdaq: TTD), a global technology for buyers of advertising. The collaboration enables The Trade Desk’s global advertisers to programmatically buy premium video and native placements across th … Continue Reading →


  • 2017/03/21

AdColony、縦型動画「Instant-Play™ HD Vertical Video」をリリース

AdColony, the largest independent mobile advertising platform in the world, today released industry-leading results for its Instant-Play™ HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC® for UFC® 207: Nunes vs. Rousey, a pr … Continue Reading →


  • 2017/03/10

動画広告のVertaMedia、サーバーサイド型ヘッダー入札を提供開始

VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.


  • 2017/02/17

SoundCloud、RubiconProjectでオーディオとビデオ広告を提供開始

SoundCloud, the world’s leading music and audio streaming platform, and Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, announced today that SoundCloud’s premium audio and video ad inventory will be made available for real-time buying through Rubic … Continue Reading →


  • 2017/02/06

Ooyala、パートナーソリューションサービスを拡大

Ooyala, a Telstra subsidiary and leader in video monetization, today introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everyth … Continue Reading →


  • 2017/02/03

Videology、Snapchatと動画広告配信で提携

Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology’s platform to plan, launch and report on Snapchat campaigns.


  • 2017/01/26

IPG傘下のMAGNA、TVのOTT事業社のRokuと提携

MAGNA, the intelligence, investment and innovation unit of IPG Mediabrands, today announced an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences. Through this partnership, IPG Mediabrands clients will gain accelerated access to the advanced adverti … Continue Reading →


  • 2017/01/25

Tapad、プログラマティックTV広告プラットフォームのWideOrbitと提携

Tapad has partnered with WideOrbit, the leading provider of advertising management software for media companies, to develop the industry’s first programmatic TV-buying platform powered by a device graph.