AdColony, the largest independent mobile advertising platform in the world, today released industry-leading results for its Instant-Play™ HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC® for UFC® 207: Nunes vs. Rousey, a pr … Continue Reading →
VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.
SoundCloud, the world’s leading music and audio streaming platform, and Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, announced today that SoundCloud’s premium audio and video ad inventory will be made available for real-time buying through Rubic … Continue Reading →
Ooyala, a Telstra subsidiary and leader in video monetization, today introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everyth … Continue Reading →
Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology’s platform to plan, launch and report on Snapchat campaigns.
MAGNA, the intelligence, investment and innovation unit of IPG Mediabrands, today announced an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences. Through this partnership, IPG Mediabrands clients will gain accelerated access to the advanced adverti … Continue Reading →
Tapad has partnered with WideOrbit, the leading provider of advertising management software for media companies, to develop the industry’s first programmatic TV-buying platform powered by a device graph.
Extreme Reach, the cloud platform enabling major brands and agencies to execute their video campaigns across TV and Video screens and devices while managing all associated talent and rights, announced today the expansion of its executive team with the appointment of Bill Bagshaw as Chief Revenue Off … Continue Reading →
YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today announced the availability of an immersive 360 degree video ad format for brands and advertisers.
Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, today announced that it has entered into a cross-platform outstream partnership with Time Inc. The partnership entails empowering the Time Inc. sales team with Teads’ ad-serving technolo … Continue Reading →