• 2017/07/21

AerServ、完全視聴型課金(CPCV)を開始

In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the ability for programmatic mobile vide … Continue Reading →


  • 2017/06/21

Adobe、TubeMogulの技術を活かしAdobe Analytics Cloudと連携したTV広告プラットフォームをリリース

Adobe Advertising Cloud Brings First-Party Audience Data to TV Advertising


  • 2017/06/09

AppNexusとUnruly、アウトストリーム動画広告向けのPrebidオープンソースをリリース

Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables a … Continue Reading →



  • 2017/05/24

Apester、メディア向けプログラマティック動画広告ソリューションをリリース

Apester, a global experiential content creation, distribution and monetization platform, today announced the release of its programmatic video advertising solutions. As Publishers seek out increased revenue opportunities and methods to engage their audiences, the company has developed the capability … Continue Reading →


  • 2017/05/22

Global Digital Marketing Group 、ブランドセーフな動画広告ソリューション「Take1」を提供開始

Global Digital Marketing Group (GDM Group), the digital performance marketing company that empowers the world’s leading brands and agencies to engage global audiences, today launched Take1 — a video advertising solution for engaging worldwide audiences in a brand-safe environment. Levera … Continue Reading →


  • 2017/05/08

Crucial InteractiveのContobox、動画広告ソリューション「Contobox Video」をリリース

Award-winning Contobox, by Crucial Interactive, is bolstering its in-stream and out-stream video offering with the launch of Contobox Video. The offering, which allows advertisers to add an interactive layer to their video creative, will be available to customers of TV and video advertising platform … Continue Reading →


  • 2017/04/20

HubSpotとShakr、Instagram向け縦型動画広告制作ツール「StoriesAds.com」をリリース

HubSpot and Shakr, a video creation platform for modern advertisers, today announced the launch of StoriesAds.com, a platform for creating compelling video content tailored for Instagram’s vertical format. StoriesAds.com provides the tools for advertisers and marketers to build vertical video assets … Continue Reading →


  • 2017/04/17

Virool、縦型動画のアドエクスチェンジを開始

Virool, a pioneer in vertical video advertising, today announces the launch of Virool’s Vertical Video Exchange, a fully programmatic ad exchange available to advertisers and publishers worldwide. Virool has partnered with Bidswitch to make their vertical video inventory available to over 150 DSPs a … Continue Reading →



  • 2017/04/12

SpotX、360°VR広告のOmniVirtと提携

SpotX and OmniVirt today announce their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt’s 360° VR technology across all media owners on SpotX’s platform, giving marketers the ability to distribute their 360° VR content at scale.


  • 2017/03/29

Taboola、TheTradeDeskとネイティブ広告・動画広告で連携

Taboola®, the leading global discovery platform, today announced its integration with The Trade Desk, Inc. (Nasdaq: TTD), a global technology for buyers of advertising. The collaboration enables The Trade Desk’s global advertisers to programmatically buy premium video and native placements across th … Continue Reading →


  • 2017/03/21

AdColony、縦型動画「Instant-Play™ HD Vertical Video」をリリース

AdColony, the largest independent mobile advertising platform in the world, today released industry-leading results for its Instant-Play™ HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC® for UFC® 207: Nunes vs. Rousey, a pr … Continue Reading →