Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, today announced that it has entered into a cross-platform outstream partnership with Time Inc. The partnership entails empowering the Time Inc. sales team with Teads’ ad-serving technolo … Continue Reading →
TubeMogul (NASDAQ: TUBE) announced the launch of Ad Swap to help marketers better isolate causality in advertising measurement.
Videology, one of the world’s leading video advertising companies, today announced a new partnership with Nordics leading documentation and targeting system AudienceProject. The unprecedented depth of integration between the businesses will provide new level of precision for audience insights and co … Continue Reading →
Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that The Trade Desk, a leading global demand-side platform, will integrate IAS’s full pre-bid video targeting suite to its platform. By pro … Continue Reading →
Sizmek, an open ad management company for multiscreen ad experiences, today announced the release of its HTML5 VPAID authoring tool within Ad Builder, for interactive video campaigns. This self-service solution for the codeless authoring of HTML5 VPAID ads enables creatives to build more attractive … Continue Reading →
Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world according to comScore, today announced a significant innovation for vertical video that allows advertisers globally to turn existing TV creatives into vertical video suited for smartphones, with a 360 … Continue Reading →
Videology – a leading software provider for converged TV and video advertising – reported that the share of programmatic guaranteed inventory rose from 47% in Q2 2016 to 58% in Q3 2016, confirming marketers’ efforts to lock in premium media supply. “In the UK, we’ve got a supply sh … Continue Reading →
Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, ‘Knowledge Labs.’ In this installment, Videology focuses on the advanced TV ecosystem—providing a deeper understanding of the new p … Continue Reading →
Brightcove, Inc. , a leading global provider of cloud services for video, today announced the beta availability of Brightcove Video Connect for Salesforce integration. This innovative technology enables Salesforce users to leverage Brightcove’s video features to effectively engage and inspire prospe … Continue Reading →
Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at Scale.
For the first time, publishers can unify their global outstream video demand within a single platform.