• 2017/04/12

SpotX、360°VR広告のOmniVirtと提携

SpotX and OmniVirt today announce their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt’s 360° VR technology across all media owners on SpotX’s platform, giving marketers the ability to distribute their 360° VR content at scale.


  • 2017/03/29

Taboola、TheTradeDeskとネイティブ広告・動画広告で連携

Taboola®, the leading global discovery platform, today announced its integration with The Trade Desk, Inc. (Nasdaq: TTD), a global technology for buyers of advertising. The collaboration enables The Trade Desk’s global advertisers to programmatically buy premium video and native placements across th … Continue Reading →


  • 2017/03/21

AdColony、縦型動画「Instant-Play™ HD Vertical Video」をリリース

AdColony, the largest independent mobile advertising platform in the world, today released industry-leading results for its Instant-Play™ HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC® for UFC® 207: Nunes vs. Rousey, a pr … Continue Reading →



  • 2017/03/10

動画広告のVertaMedia、サーバーサイド型ヘッダー入札を提供開始

VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.


  • 2017/02/17

SoundCloud、RubiconProjectでオーディオとビデオ広告を提供開始

SoundCloud, the world’s leading music and audio streaming platform, and Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, announced today that SoundCloud’s premium audio and video ad inventory will be made available for real-time buying through Rubic … Continue Reading →


  • 2017/02/06

Ooyala、パートナーソリューションサービスを拡大

Ooyala, a Telstra subsidiary and leader in video monetization, today introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everyth … Continue Reading →


  • 2017/02/03

Videology、Snapchatと動画広告配信で提携

Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology’s platform to plan, launch and report on Snapchat campaigns.


  • 2017/01/26

IPG傘下のMAGNA、TVのOTT事業社のRokuと提携

MAGNA, the intelligence, investment and innovation unit of IPG Mediabrands, today announced an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences. Through this partnership, IPG Mediabrands clients will gain accelerated access to the advanced adverti … Continue Reading →



  • 2017/01/25

Tapad、プログラマティックTV広告プラットフォームのWideOrbitと提携

Tapad has partnered with WideOrbit, the leading provider of advertising management software for media companies, to develop the industry’s first programmatic TV-buying platform powered by a device graph.


  • 2017/01/19

動画広告サーバーのExtreme Reach、元オラクルのセールスVPをCROへ

Extreme Reach, the cloud platform enabling major brands and agencies to execute their video campaigns across TV and Video screens and devices while managing all associated talent and rights, announced today the expansion of its executive team with the appointment of Bill Bagshaw as Chief Revenue Off … Continue Reading →


  • 2017/01/16

動画レコメンデーションエンジンのPulpix、プレシードで85万ドルを調達

人工知能を利用してパーソナライズドされたオススメの動画を自動的に選出して配信するエンジンを開発しているニューヨークに拠点を置くベンチャー企業であるPulpix社は、pre-seedのラウンドで、85万ドルの資金調達に成功したことを発表しました。