Video inventory management platform, SpotX, and the leading provider of data and connectivity and onboarding services, LiveRamp™, today announce their partnership to bring the world’s largest service for connecting offline and online data to programmatic video buying. Through the partnership, publis … Continue Reading →
Samba TV, the leading provider of real-time audience driven advertising and analytics, today announced it has been selected as the first smart TV data provider to MediaMath, a global technology company, that will provide the agency’s clients with exclusive audience targeting tools and custom segment … Continue Reading →
Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Bran … Continue Reading →
Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a … Continue Reading →
Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads capabilities which promise high level user engagements. This is in line with the start-up’s constant endeavor to enable adve … Continue Reading →
AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of AdAsia Video Network and AdAsia Video Production, available through the AdAsia Digital Platform.
Valassis, a leader in intelligent media delivery, today announced the launch of Valassis Audible Offers, the first advertising technology and media solution that enables advertisers to transform their broadcast TV, radio and YouTube advertising into targeted and scalable distribution channels for di … Continue Reading →
Ooyala, a Telstra subsidiary and a leading global innovator in premium video publishing, production workflow, analytics and monetization, now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part of Ooyala Live and its ad-servi … Continue Reading →
PubMatic, the marketing automation software company for publishers, today announced that it has partnered with Media 122, the premium digital media company with a focus on video, and driven a 47 percent increase in programmatic revenue associated with Media 122’s high-quality video assets. Private M … Continue Reading →
VertaMedia, an award-winning, online video supply-side platform (SSP) announces a strategic partnership with GeoEdge, the premier provider for ad security and ad quality management solutions to ensure that publishers receive best-in-class, live video ad security and verification.