• 2016/12/08

YuMe、360度動画広告フォーマットをリリース

YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today announced the availability of an immersive 360 degree video ad format for brands and advertisers.


  • 2016/11/16

Teads、Time Inc.とアウトストリーム動画広告の分野で提携

Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, today announced that it has entered into a cross-platform outstream partnership with Time Inc. The partnership entails empowering the Time Inc. sales team with Teads’ ad-serving technolo … Continue Reading →


  • 2016/11/08

TubeMogul、アトリビューション機能を提供開始

TubeMogul (NASDAQ: TUBE) announced the launch of Ad Swap to help marketers better isolate causality in advertising measurement.



  • 2016/11/08

Videology、新たなレベルのオーディエンスディスカバリー機能のためAudienceProjectと提携

Videology, one of the world’s leading video advertising companies, today announced a new partnership with Nordics leading documentation and targeting system AudienceProject. The unprecedented depth of integration between the businesses will provide new level of precision for audience insights and co … Continue Reading →


  • 2016/11/07

The Trade Desk、Integral Ad Scienceと提携

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that The Trade Desk, a leading global demand-side platform, will integrate IAS’s full pre-bid video targeting suite to its platform. By pro … Continue Reading →


  • 2016/11/06

Sizmek、Ad Builderにインタラクティブ動画広告作成機能を追加

Sizmek, an open ad management company for multiscreen ad experiences, today announced the release of its HTML5 VPAID authoring tool within Ad Builder, for interactive video campaigns. This self-service solution for the codeless authoring of HTML5 VPAID ads enables creatives to build more attractive … Continue Reading →


  • 2016/10/27

アウトストリーム動画のTeads、縦型動画広告もメインサービスとして提供開始

Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world according to comScore, today announced a significant innovation for vertical video that allows advertisers globally to turn existing TV creatives into vertical video suited for smartphones, with a 360 … Continue Reading →


  • 2016/10/25

英国のProgrammatic Guaranteed取引可能なビデオ広告在庫が前期比12ポイント上昇 -Videology調べ-

Videology – a leading software provider for converged TV and video advertising – reported that the share of programmatic guaranteed inventory rose from 47% in Q2 2016 to 58% in Q3 2016, confirming marketers’ efforts to lock in premium media supply. “In the UK, we’ve got a supply sh … Continue Reading →



  • 2016/10/24

Videology、業界知識学習サービス「Knowledge Lab」にリニアTV広告のエコシステム編を追加

Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, ‘Knowledge Labs.’ In this installment, Videology focuses on the advanced TV ecosystem—providing a deeper understanding of the new p … Continue Reading →


  • 2016/10/17

Brightcove、Salesforceとの連携を開始

Brightcove, Inc. , a leading global provider of cloud services for video, today announced the beta availability of Brightcove Video Connect for Salesforce integration. This innovative technology enables Salesforce users to leverage Brightcove’s video features to effectively engage and inspire prospe … Continue Reading →


  • 2016/09/30

Videa、テレビ広告向けSSPをリリース

Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at Scale.