• 2016/09/07

Videology、モバイル動画広告がブランドリフトに貢献していることを調査結果で発表

Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Bran … Continue Reading →


  • 2016/08/30

Sizmek、Fuisz Videoと提携して商品購入可能な動画広告の配信とレポーティングを提供開始

Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a … Continue Reading →


  • 2016/08/05

モバイルDSPのBidsopt、モバイル動画広告に対応開始

Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads capabilities which promise high level user engagements. This is in line with the start-up’s constant endeavor to enable adve … Continue Reading →


  • 2016/08/04

AdAsia Holdings、動画広告ソリューション「AdAsia Video Network」と 「AdAsia Video Production」を同時に提供開始

AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of AdAsia Video Network and AdAsia Video Production, available through the AdAsia Digital Platform.


  • 2016/07/26

Valassis、スマートTVやラジオ広告とモバイル端末との連動広告を提供開始

Valassis, a leader in intelligent media delivery, today announced the launch of Valassis Audible Offers, the first advertising technology and media solution that enables advertisers to transform their broadcast TV, radio and YouTube advertising into targeted and scalable distribution channels for di … Continue Reading →


  • 2016/07/26

動画プラットフォームのOoyala、ライブ動画ストリーミング向けの広告対応を強化

Ooyala, a Telstra subsidiary and a leading global innovator in premium video publishing, production workflow, analytics and monetization, now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part of Ooyala Live and its ad-servi … Continue Reading →


  • 2016/07/20

PubMatic、Media 122と提携し動画広告事業を拡大

PubMatic, the marketing automation software company for publishers, today announced that it has partnered with Media 122, the premium digital media company with a focus on video, and driven a 47 percent increase in programmatic revenue associated with Media 122’s high-quality video assets. Private M … Continue Reading →


  • 2016/07/15

動画広告SSPのVertaMedia、品質と安全性の向上を目的にGeoEdgeと提携

VertaMedia, an award-winning, online video supply-side platform (SSP) announces a strategic partnership with GeoEdge, the premier provider for ad security and ad quality management solutions to ensure that publishers receive best-in-class, live video ad security and verification.


  • 2016/07/11

ConvertMedia、業界初となるDIY式のアウトストリーム動画広告ソリューションを提供開始

動画SSPのConvertMediaは、業界では初となるDIY式のアウトストリーム動画広告ソリューションを提供開始した。媒体社は、アウトストリーム動画広告のフォーマットを自由にカスタマイズし配信できるソリューションとなる。


  • 2016/07/11

Google、動画プラットフォームのAnvatoを買収

Googleは、End to Endのオンライン動画配信・収益化をサポートするプラットフォームを提供するAnvatoを買収した。動画配信技術をGoogleに取り込み強化するとともに、End to Endの技術を利用することでアドブロッカーの入る隙を減らす目的もあるとみられる。


  • 2016/07/06

Videology、リニアテレビ広告の教育を促す「Knowledge Lab」をリリース

Videology, a leading software provider for converged TV and video advertising, released the third installment of its educational ‘Knowledge Lab’ series. In this release, Videology discusses key issues in the advertising ecosystem related to advanced linear TV advertising. The lab defines … Continue Reading →