• 2016/06/07

AppNexus、動画広告エクスチェンジのDailymotion Exchangeと提携

AppNexus, the world’s leading independent advertising technology company, today added Dailymotion Exchange (DMX) as the newest video SSP partner to its video platform. The alliance will combine the reach of AppNexus’ omnichannel DSP capabilities with the quality and scale of Dailymotion Exchange’s v … Continue Reading →


  • 2016/06/02

popIn、プレミアム縦型動画広告ネットワーク「popIn Vertical Video Ads」をリリース

popIn株式会社(本社:東京都文京区、代表取締役:程 涛、以下 popIn)は、縦型動画をプレミアムメディア上で展開可能な動画広告ネットワーク「popIn Vertical Video Ads」の提供を開始したことをお知らせします。


  • 2016/05/30

Viibar、Yahoo! JAPANのデータ分析結果をもとに「データ×クリエイティブ」の動画広告商品を提供

動画マーケティングを支援する株式会社Viibar(読み:ビーバー、本社:東京都品川区、代表取締役:上坂 優太)は、ヤフー株式会社(以下、Yahoo! JAPAN)と協力してYahoo! JAPANのデータ分析結果をもとにターゲットに最適化したクリエイティブの動画制作と、Viibarのプランニングによる広告配信、効果検証までをセットにした動画広告商品の販売を本日より開始いたします。尚、Yahoo! JAPANのデータ分析結果をもとにしてクリエイティブを制作する動画マーケティングソリューションは今回初めて実現いたしました。


  • 2016/05/26

Unruly、日本のブランド向けにアドブロック対策に関するマニュフェストを発表

Video ad tech company advises advertisers on how to deal with the rise in ad blockers ahead of Advertising Week Asia in Tokyo; Survey finds 94% of Japanese consumers would consider using ad blocking software.


  • 2016/05/26

アウトストリーム動画のConvertMedia、元SizmekのGirling氏をUKのGMとして採用

26-Year Industry Veteran to Spearhead Growth & Partnership Expansion for Outstream Technology Innovator ConvertMedia, the high impact breakthrough video ad solution for publishers and a leading outstream video SSP, is pleased to announce that Joe Girling has joined the company as General Manage … Continue Reading →


  • 2016/05/26

DataXu、動画広告でもViewabilityのPre-Bidフィルターの導入を開始

DataXu, a leading provider of programmatic marketing software and analytics, today launched its Pre-Bid Viewability capability for video campaigns through partnerships with DoubleVerify and Integral Ad Science. Pre-Bid Video Viewability enables marketers to dramatically improve the viewability perfo … Continue Reading →


  • 2016/05/26

YuMe、StickyADS.tvと提携しプレミアム動画広告在庫を拡大

Advances Ability to Reach Audiences in Over 150+ Video Private Exchanges and 150 Global Locations YuMe, Inc (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today announced their partnership with StickyADS.tv, the leading video private … Continue Reading →


  • 2016/05/23

TubeMogul、プログラマティックTV広告においてプライベートマーケットプレイスとダイレクトディールを開始

TubeMogul (NASDAQ:TUBE), a leader in software for brand advertising, announced that marketers can now purchase linear television inventory through TubeMogul’s programmatic TV (PTV) platform via private marketplaces and automated direct deals. Cadreon, the digital marketing services platform of IPG M … Continue Reading →


  • 2016/05/20

Rubicon Project、総合モバイル動画広告プラットフォーム「Mobile Video Platform (MVP)」をリリース

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced the initial success of its next generation Mobile Video Platform (“MVP”) as it also announced it has moved from beta to general availability worldwide. Through MVP, Rubicon Project … Continue Reading →


  • 2016/05/19

AerServとMoat、モバイル動画広告のアテンションと視認性計測について提携

AerServ, a mobile-first video mediation platform, today announced a partnership with Moat, Inc. (www.moat.com), a SaaS analytics company focused on building products for brand marketers and premium publishers. AerServ is working with Moat to measure attention, humanity, and viewability across digita … Continue Reading →


  • 2016/05/18

Videology、1年間で約280億リクエストをアドフラウド(bot)として防止していたことをWhite Opsとの調査で発表

Videology, a leading software provider for converged TV and video advertising, today announced the company has blocked more than 28 billion fraudulent bot requests through its advertising platform since integrating with White Ops, a pioneer in sophisticated invalid traffic detection and prevention, … Continue Reading →