• 2012/11/22

SpotXchange、CBS Interactiveと提携を発表

SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that it has partnered with leading Australian online publisher, CBS Interactive to include real-time bidding capabilities for its online video inventory. The new partnership allows CBS Interactive to maximise th … Continue Reading →


  • 2012/11/20

年末の広告在庫について見直そう SpotXchangeより

With the 2012 holiday media buying season right around the corner, brands need to start developing their plans now, if they haven’t already, according to SpotXchange, the largest global marketplace of digital video ad inventory. As these plans are formalized, brands and agencies should focus t … Continue Reading →


  • 2012/11/19

ビデオRTBの成功にむけて One Screen CEOインタビュー

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as rea … Continue Reading →



  • 2012/11/17

ビデオRTBの成功には、売り側・買い側のイーブンな立場が必要

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as rea … Continue Reading →


  • 2012/11/16

Adap.tv、Q4におけるビデオ市場のレポートを公開

Adap.tv President Toby Gabriner issued the company’s fourth-quarter “State of the Online Video Industry Report” yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the las … Continue Reading →


  • 2012/11/15

Adobe、デバイスを跨いだパーソナライズドビデオ広告のテストを開始

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have one main TV spot that it shows to broad audiences like those watching the Olympics on their big-screen, but why show that same spot to … Continue Reading →


  • 2012/11/11

新しい動画広告規定について videology

In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad formats: Skippable Linear Ads and Ad Pods. Georgia Underhill, Eur … Continue Reading →


  • 2012/11/04

米国ビデオ広告ネットワーク会社TOP5の比較

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as “not to confuse the journalists,” which I found sort of offensive. I also find the way they track videos sort of offensive as well because I think it … Continue Reading →



  • 2012/10/31

サイジニア、第三者配信でターゲティングする動画広告「デクワス.VIDEO」を開発

インターネット広告のサイジニアは、第三者配信でターゲティングする動画広告「デクワス.VIDEO」を開発した、と10月30日発表した。 個人の好みに合わせて最適化した広告を配信する同社の「デクワス.AD」の拡張機能として配信を開始するため、個別にパーソナライズした商品をレコメンデーションすることが可能になるという。 デクワス.VIDEOは、動画広告用のテンプレートを利用して動画の入稿から配信まで、短時間で準備することができる。デクワス.ADが対応する第三者配信可能な広告配信プラットフォームから運用管理するため、新たな配信画面の必要がない。 レコメンデーションエンジン「デクワス」により、動画広告と … Continue Reading →


  • 2012/10/30

トランスコスモス、米社製の動画広告DSPを販売開始

トランスコスモス、米国の動画広告DSPを提供する TubeMogulと販売契約を締結  トランスコスモス株式会社(本社:東京都渋谷区、代表取締役社長兼COO:奥田昌孝、証券コード:9715 以下、トランスコスモス)は、動画広告DSPを提供する米国TubeMogul(チューブモーグル、本社:米カリフォルニア州エメリーヴェル、以下TubeMogul社)と販売代理店契約を締結し、11月1日よりTubeMogul社が提供する動画広告DSPの販売を開始します。  トランスコスモスは、「デクワス.DSP」「transcosmos DSP」を中心にお客様のご要望に応じて数多くのDSPサービスを提供しています … Continue Reading →


  • 2012/10/29

ミュージックビデオ配信サイト「Vevo」がReal-Time Bidding取引開始

The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a platform open only to current Vevo advertisers, including big guns like Microsoft, Coca-Cola, Procter & … Continue Reading →