モバイル動画広告のAerServ、Pixalateと提携しアドフラウド対策を強化
AerServ, a mobile-first video mediation platform, today announced a partnership with Pixalate Inc., a fraud protection and data intelligence company, to enhance AerServ’s mobile ad serving and mediation platform for brand marketers and agencies. Powered by Pixalate’s ad analytics technology that provides protection against the newest and most difficult forms of ad fraud, AerServe will ensure brand marketers can safely purchase high quality inventory. AerServ can now provide certainty that advertisers are buying ads that are being seen by actual eyeballs.
“We’re thrilled to be partnering with Pixalate to support a mission as important as fraud detection. By partnering with trusted vendors for third party verification and analytics, we’re able to offer high quality inventory in a trusted environment,” said Josh Speyer, CEO of AerServ (pictured top left).
For advertisers and online publishers, combating ad fraud is as necessary as it is for retailers to catch shoplifters. Apprehending an offender before they shoplift is the goal, much like the ad technology AerServ harnesses from Pixalate to filter out fraudulent traffic before advertisers buy a cheating impression.
“Mobile ad spending in 2016 is predicted to reach $100 billion with an estimated 38 percent fraudulent inventory, mobile advertising has become the new battleground for ad fraudsters. Pixalate’s fraud protection technology suite was built from the ground up to combat mobile ad fraud head on, specifically to block nonhuman traffic in mobile apps and devices,” said Jalal Nasir, CEO, Pixalate (pictured left). “We’re excited to see companies like AerServ use our technology to block fraudulent mobile app impressions at the pre-bid level.”
