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  • 2016.4.12

Videology、XTraderと共同で中国市場向けプレミアム動画広告エクスチェンジをリリース

XTrader, the largest independent third party ad exchange platform in China, announces the official launch of their Premium Video Ad Exchange Platform, in partnership with leading TV and Video software provider, Videology. There is a huge potential for growth within the programmatic advertising industry, however to date, development has been hindered by two key factors: traffic and users. XTrader’s continuing goal is to better match traffic and users to create more value for advertisers by leveraging premium traffic in a more effective way.

As part of XTraders’s ongoing mission to provide advertisers with quality inventory within the Chinese market, surfacing premium video traffic is of the uppermost priority. To speed up the progress of programmatic monetization of premium video content and to promote industry development, XTrader has officially launched its premium video ad exchange platform – “Video Premium.” This launch positions XTrader as the only third party video ad exchange to have integrated with all 12 video publishers in China.

Video Premium includes the most quality video inventories from the top five Chinese video publishers (Tencent, LeTV, Sohu, iQiyi and Youku Tudou).This product is further enhanced by leveraging XTrader’s efficient and stable real-time bidding mechanism, as well as advanced ad serving technology, utilizing special techniques aggregated from local independent third party technology partners.
From the demand side, the first participating partners include well-known 4A advertising agency trading desks (Xaxis, Accuen and Amnet), leading local DSPs (iPinYou and YoYi), international video DSP AudienceScience, and leading international TV and Video software provider Videology.

The launch of this product will bring a number of assurances to advertisers within China. Firstly the traffic within Video Premium comes exclusively from China’s top video publishers; and secondly, the platform provides specific key advantages not found elsewhere:

• 100% Long Form Video Pre-roll
• Brand Safe Content (Verified by Ad Bug Pre-bid)
• Guards Against Bot Traffic (Anti-Fraud Technology)
• 100% Copyright Protection
• Guaranteed Optimal Cost Per Reach and Effective Reach
• Commitment to Open and Transparent Third Party Tracking (Miaozhen and Admaster)

Premium video inventory is highly desired by advertisers, especially those running brand awareness campaigns, with a focus on brand safety. The launch of XTrader’s Video Premium Ad Exchange Platform speeds up the programmatic progress of this resource and will further industry development in order to fully deliver the vitality and promise of programmatic advertising.


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