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  • 2016.5.26

RTB House、台湾に進出

After several months of operation in APAC, RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has opened office in Taiwan. This is the 4th market in RTB House Asia portfolio, after Indonesia, Malaysia and Thailand and an outcome of an expansion that started in the last quarter of 2015. All operations in Taiwan are going to be carried out under Philip Chan, who has assumed a newly created position of RTB House Country Manager for Taiwan, Hong Kong and the Philippines.

The three-year-old European tech company RTB House, which operates in nearly 40 markets of the globe, has increased its worldwide reach by entering another market of Asia and Pacific and building sales structures in Taiwan.

“Taiwan is considered to be one of the best-connected markets. With the 4th place in Asia and Pacific in terms of internet penetration (80%) and a firm position among the world’s top three in terms of e-commerce popularity, it seems to have a huge potential for an online business like ours. Launching our operations there is a part of our strategy to build a strong position in the region. In the upcoming months we will show clients in Taiwan how sophisticated retargeting scenarios, advanced segmentation and real-time optimization can support their short, mid and long-term goals,” emphasised Jakub Ratajczak, Managing Director APAC.

The new branch will be led by Philip Chan who, after spending the past four seasons as a General Manager in a competing company Vizury Interactive, joins the team as Country Manager. RTB House activities in Taiwan will be co-led by Lily Lo, who has assumed the position of Account Director, her previous experience working as Reseller at Cacafly for Facebook ads will be of great value.

“I’m really excited to lead RTB House expansion into the next market of the region. As Taiwan’s online sector continues to grow, businesses can definitely expect sustained increases in the e-commerce market. By offering a unique and flexible retargeting solution, we would like to help e-commerce players from the region reach the most promising buyers, higher returns on their online marketing, advertising and sales revenues,” sums up Philip Chan, Country Manager RTB House.

RTB House is one of a few companies in the world that managed to develop and implement its own technology for buying advertisements in the RTB model (real-time bidding), and one of the most dynamically growing European tech companies. Over the last 3 years it has launched its operations in tens of different countries of Europe, with most recent kick-offs in the Asia and Pacific region (Indonesia, Malaysia, Thailand and now Taiwan) and Latin America (Brazil, Argentina, Mexico and Chile). The team is made up of over 140 people: performance marketing experts, analysts, sales and customer care specialists, programmers and others.

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