The Trade Desk Inc., a global demand-side platform, today announced integrations with leading Native advertising inventory sources Sharethrough, Google AdX, Yieldmo and TripleLift. The offering allows clients to enrich site content and user experience with relevant, scalable ads.
The Trade Desk’s integration with these suppliers gives global clients direct access to prime inventory placements across premium publishers. The enhancements empower marketers to connect brand stories organically across devices: native placement allows advertisers to deliver immersive brand messaging through in-feed and in-article ad units.
“We’re pleased to launch with an array of top native partners to bring this expanded opportunity to our clients and continue to broaden our omnichannel offering,” said Tim Sims, VP of Inventory Partnerships at The Trade Desk. “Native advertising has become an important part of the digital ecosystem and a critical outlet for brand storytelling. Connected to the programmatic ecosystem, we look forward to offering clients reach and effectiveness at scale.”
“The Trade Desk has been an essential partner in making programmatic native a reality in 2016,” said Curt Larson, VP Product for Sharethrough. “Their highly sophisticated buying tools will help advertisers achieve meaningful and repeatable results across a range of marketing objectives and help cement the role of native ads in the marketing mix.”
For more information, visit http://thetradedesk.com/products/native.
About The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.