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  • 2013.2.22

ルビコンプロジェクトのチーフサイエンティストが定義する”Programmatic”とは(英文)

Neal Richter said:
“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We’re trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become.”

from:

http://www.adexchanger.com/ad-exchange-news/quote-rubicon-projects-chief-scientist-on-defining-programmatic/


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