モバイルDSPのBidsopt、モバイル動画広告に対応開始

Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads capabilities which promise high level user engagements. This is in line with the start-up’s constant endeavor to enable advertisers to maximize ROI through advanced technological tools, Real-Time Bidding capabilities, algorithm based advertisings through machine learning and superior optimization techniques.

The Video Ad feature in Bidsopt DSP is the industry’s leading scalable solution for advertisers. This feature in addition to the standard banner, rich media and native ads will allow Bidsopt’s affiliated advertisers to take advantage of video inventory across various exchanges. Bidsopt is connected with all major RTB exchanges and several direct video traffic sources across the globe.

Prior to video launch, Bidsopt’s focus was primarily on mobile banner, rich media and native ads. However, Bidsopt now have a bundled offering for advertisers bringing them access to both native and video supply partners. In turn, hundreds of direct publishers, SSPs and Exchanges will now have access to mobile video ad demand programmatically through Bidsopt.

The research firm eMarketer forecasts that the Mobile video ad spend more than doubled in 2014, making it the fastest growing sector in the digital advertising space. By 2018, eMarketer projects that mobile video will account for half of all online video ad spend. Bidsopt is well positioned to be part of this growth forecast and moreover is well equipped to aid its advertisers to drive this growth.

About Bidsopt

Bidsopt is a Mobile Advertising platform found in the year 2014 and offices in Singapore and India. The team has rich experience and technical expertise in building and managing campaigns, engaging with advertisers and constantly exceeding their expectations. The company provides 24/7 support to its clients and currently has its presence in Chennai, Bangalore and Singapore. For more information, visit www.bidsopt.com

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