The Trade Desk, Inc., a global technology platform for buyers of advertising, announced today that clients may now purchase digital audio inventory alongside its full range of other channels, including display, mobile, video, TV, native, and social. Audio is an exciting medium for marketers who are eager to connect with audiences in an organic and immersive setting. The Trade Desk launches in audio by accessing inventory from Spotify, Triton Digital and AdsWizz.
“Programmatic audio is precision that you can hear,” said Tim Sims, VP of Inventory Partnerships at The Trade Desk. “By connecting with the world’s most prominent supply sources for audio inventory, buyers will be able to target specific audiences listening to a variety of streamed content to ensure their message reaches listeners in an immersive way.”
From “workout” to “dinner party” to “road trip,” music genres and playlist categories allow marketers to tailor messages to Spotify listeners that fit the right moment for their brands. Additionally, Triton Digital and AdsWizz offer buyers scale across a number of inventory partners. When included as part of a diversified media mix, programmatic audio delivers effective ad messaging without the need for a screen.
“Each day, more than 70 million music fans tune into Spotify Free,” said Jana Jakovljevic, Head of Programmatic Solutions at Spotify. “We’re thrilled to enhance their ad-supported listening experience by offering programmatic inventory for purchase via The Trade Desk. Buyers can access premium inventory in the private marketplace in a true, real-time bidding environment. Advertisers will also have the opportunity to access Spotify’s authenticated first party demographic data and unique playlist data.”
“We are pleased to integrate with The Trade Desk to provide buyers with access to premium broadcasters and internet music services through our programmatic audio ad exchange, a2x®,” said John Rosso, President of Market Development at Triton Digital.
“Advertisers have enthusiastically embraced digital audio programmatic to connect with their consumers,” said Alexis Van de Wyer, CEO at AdsWizz. “We’re excited to collaborate with The Trade Desk to provide their advertisers with access to the premium publishers.”
For more information about buying audio programmatically on The Trade Desk, visit http://thetradedesk.com/products/audio.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.