Adform Introduces ‘Audience Base’, its new DMP that features a standalone option for enterprises to use outside the Adform Full Stack
Adform, the independent and open full stack ad-tech platform serving media agencies, trading desks, brands and publishers globally, today announced the availability of its existing data management platform (DMP) as a standalone solution that enterprises can integrate into their existing digital ad-tech and mar-tech environments. As part of the launch, the Adform DMP has changed its name to Audience Base.
The addition of a standalone option to the Audience Base platform is a direct response to feedback from major clients, who highlighted the complete absence in the market of a flexible, cost efficient and powerful way to effectively and seamlessly use their data across the advertising ecosystem.
First introduced to the market two-and-a-half years ago as an integrated component to its ad-tech stack, Audience Base collects, combines, categorizes and converts first-, second- and third-party data into astute consumer insights, which brands, agencies and publishers can leverage to enhance campaign performance, create granular audience segments for targeting, as well tailor messages in support of personalized marketing initiatives in today’s omnichannel environment.
Currently more than 400 clients use Audience Base, including the majority of the Global Holding groups, as well as enterprise-class companies such as Deutsche Telekom and Deutsche Bahn. The solution is suitable for a wide range of organizations, from niche agencies specializing in boutique clients, to multi-national brands seeking to optimize their marketing across the globe through receiving deep, actionable data insights. Publishers can use Audience Base to gain valuable insights into their user base, in order to understand and monetize their audiences effectively, helping them increase the value of their inventory, boost revenue and ensure that all content on their site is user-relevant.
Bülent Inci, head of performance marketing at DB Vertrieb said regarding Audience Base: “We needed to take our digital marketing function to the next level. To do this, we realized that we needed to implement a centralized data management solution that can be seamlessly integrated with a number of our internal systems, e.g. CRM, email marketing or onsite tracking. With Adform, we’ve found this solution. They offer a great level of flexibility and we can now completely control all of our first party data”.
“Through the years our Audience Base clients have enjoyed incredible success with their cross-channel data-driven campaigns. Up until today, Audience Base was exclusively offered as part of our full ad-tech stack, but we decided to offer it as a standalone platform in response to popular customer demand. Many agencies, brands and publishers work with several ad-tech platforms and need an independent DMP solution, along with a strong service setup and we feel Audience Base delivers exactly this” explained Jochen Schlosser, Adform SVP Data.
Adform is the independent and open full stack ad-tech platform that encompasses creativity, data and trading, servicing media agencies, trading desks, brands and publishers globally.
All of our solutions are modular, and easily inter-operate with all major technologies used throughout the digital advertising ecosystem.
Adform was founded in Denmark in 2002 and is among the world’s largest private and independent advertising technology companies. We have over 800 employees globally, with offices in 18 countries throughout Europe, North America, MENA and APAC.