ispDigital、マーケティングテクノロジー企業のAntevenioを買収
The tender offer launched by ispDigital, owned by the Rodés family, on Antevenio’s shares has been closed with the acceptance of 1.36 million shares, representing 32.34% capital of the company.
This percentage is added to the 50.74% ispDigital already owned. As a result, the total percentage of shares of Antevenio owned by ispDigital is 83.09%. The operation took place at a price of 6 euros per share, the same agreed with the founder and CEO of Antevenio, Joshua Novick, for the sale of his 11.89% stake in early August this year. The purchase of Mr. Novick’s stake in August provided ispDigital with company ownership that exceeded 50% (50.74%), legally forcing ispDigital to extend the tender offer.
Antevenio is a company with 19 years of experience in performance and brand marketing and is a pioneer in the digital industry in Spain. In 2007 Antevenio became the first Spanish SME to trade on the stock exchange. It closed 2015 with a turnover of 24.2 million euros, 11% more than the previous year.
Antevenio is part of ispDigital along with Acceso and Digilant. The CEO of ispDigital, Don Epperson, said: “this acquisition allows us to increase synergies, to improve communication and marketing solutions we offer to brands, and to consolidate and expand our international activity in markets such as the US, Europe and Latin America.”
Joshua Novick, CEO of Antevenio, comments: “belonging to a larger marketing technology group, not only will help Antevenio to increase their customer base, but also to better serve the current ones, offering a more complete and innovative product portfolio.”
ispDigital is a group leader in technology-based marketing & communications services with three arms: Acceso (earned media), Antevenio (owned media) and Digilant (paid media). Together they offer innovative cross-channel and cross-device solutions. Through technology, proprietary tools, and human intelligence ispDigital identifies consumer’s values and needs, and engages them in a customized and real time dialogue. With its algorithm generation capability and the creation of proprietary technology platforms, ispDigital helps brands building and managing their reputation when participating online in relevant conversations with their communities of interest. ispDigital has offices in Argentina, Chile, Columbia, France, Italy, Mexico, Panama, Peru, Portugal, Spain, United Kingdom, and United States.
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Argentina, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Portugal, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
About Antevenio
Antevenio is a pioneer and well-known company in the marketing technology and digital industry in Spain. Founded in 1997 by Joshua Novick, who is still leading the company as Chief Executive Officer, offers solutions based in proprietary technology for both advertisers and web editors via: Rich & Reach, MDirector and Antevenio Go! Antevenio trades since 2007 in the NYSE-Alternext in Paris and has offices in: Barcelona, Buenos Aires, Madrid, Mexico City, Milan, and Paris. For more information visit www.antevenio.com
