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  • 2013.6.24

Research and Markets、2013年版のRTBディスプレイ広告取引市場レポートを公開

Research and Markets (http://www.researchandmarkets.com/research/wbf696/global_realtime) has announced the addition of the “Global Real-time Bidding-based Ad Display Market 2012-2016″ report to their offering.

Global Real-Time Bidding-Based Ad Display Market To Grow At A CAGR Of 43.8 Percent Over The Period 2012-2016

TechNavio’s report, Global Real-time Bidding-based Ad Display Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA region, and Japan; it covers the Global Real-time Bidding-based Ad Display market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: “Increasing demand for RTB-based direct display ad sales is one of the emerging trends in the Global Real-time Bidding-based Ad Display market. Several marketers demand access to a premium audience and therefore demand direct deals, where there is no requirement for advertising platforms to act as mediators. Currently, the direct share of the Display Ad segment in the Global RTB-based Ad Display market is very small, but the convenience of bidding is driving its popularity at a rapid pace. Using this method, marketers can deal directly with publishers and negotiate accordingly on their bidding inventory. This allows them to better attract their target audience. Moreover, publishers can gain control over the decision-making process regarding the placement of ads, unlike in traditional RTB-based advertising where the advertising platforms and networks are the decision makers.”

According to the report, the need for improved return on investment is one of the major drivers in the Global Real-time Bidding-based Ad Display market. Both publishers and advertisers benefit from RTB-based advertising. On the one hand, publishers can improve the number of visitors to their website and therefore have the opportunity of improving sales. On the other hand, advertisers can use RTB display ads as a means to improve the efficiency of marketing campaigns by targeting visitors that fit their customer profile in the best possible way. This increases the overall return on advertising spend. Therefore, RTB helps publishers, advertisers, and advertising agencies in maximizing their marketing return on investment.

The key vendors dominating this space are AppNexus Inc., Google Inc., PubMatic Inc., and Rubicon Project.

Key Topics Covered

1. Executive Summary

2. Introduction

3. Market Coverage

4. Market Landscape

5. Geographical Segmentation

6. Key Leading Countries

7. Vendor Landscape

8. Buying Criteria

9. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis

15. Other Reports in this Series .

Companies Mentioned

- AppNexus

- Google

- Index Platform by Casale Media

- OpenX Market

- PubMatic

- Rubicon Project

- Yahoo Right Media Exchange

For more information visit http://www.researchandmarkets.com/research/wbf696/global_realtime

About Research and Markets

Research and Markets is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Read more here: http://www.heraldonline.com/2013/06/21/4965777/research-and-markets-global-real.html#storylink=cpy


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