ホームグッズECサイト「Wayfair.com」、PubMaticを導入しプログラマティック取引に注力
PubMatic, the digital media platform company for publishers, today announced that eCommerce leader Wayfair.com has joined their roster of comScore 500 clients. Powered by PubMatic, the adoption of Real-Time Bidding (RTB) and Yield Optimization will drive the personalization and monetization of Wayfair.com’s critical ad inventory. With over 60 million monthly page views, more than $600,000,000 in sales in 2012, and a year ago surpassing Crate & Barrel as the second ranked online seller of home goods, Wayfair.com turned to PubMatic to address their need for programmatic tools.
“We remain focused on building a strong digital infrastructure and thriving online community; working with PubMatic has opened up new opportunities to personalize content and drive high-volume engagement,” said Mike O’Hanlon, VP of Business Development, Wayfair.com. “Going forward, we will continue to build a dynamic team to leverage PubMatic’s technology, innovate within the industry, and cultivate our community of dedicated customers.”
This announcement comes at a time of significant growth for Wayfair.com, as they integrate PubMatic’s technology to engage their nearly 10 million unique monthly visitors per month. PubMatic’s platform will combine RTB, optimization tools, and controls that allow Wayfair.com to automate and maximize the sale of their ad inventory.
“We’re thrilled to work with a forward-thinking company like Wayfair.com as they take their media strategy to the next level,” said Andrew Zeiger, CRO of PubMatic. “We remain committed to building our platform and helping our diverse range of publishers succeed in today’s dynamic media environment. I’m confident that the adoption of our platform will help Wayfair.com personalize relevant content for their diverse audience.”
In November 2012, PubMatic was ranked the Fastest Growing Online Advertising Company in US Internet Sector, 20th Fastest Overall in North America, on Deloitte’s 2012 Technology Fast 500™.
About PubMatic
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (PubMatic.com) gives premium publishers a real-time media-selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.
About Wayfair.com
Wayfair.com offers a zillion things home – the largest selection of home furnishings and décor across all styles and budgets. With more than five million options from 5,000 brands, we are dedicated to helping people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping makes it easier than ever before to find exactly what you want for your home. Other sites under the Wayfair.com umbrella include AllModern.com, a leading retailer of original modern design, and JossAndMain.com, the fastest growing private sale site for the home.
Headquartered in Boston, Massachusetts, Wayfair.com employs more than 1200 people and operates distribution and operations centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, London, Berlin and Sydney. The company was recently named one of America’s Most Promising Companies by Forbes Magazine.
For more information, please visit http://www.wayfair.com, or follow us at http://www.facebook.com/wayfair or at http://www.twitter.com/wayfair or check out our blog My Way Home at http://www.wayfair.com/blog.
