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  • 2013.9.26

Brandscreen、日本語のコンテキシャルターゲティングに対応

Brandscreen is among the first to offer Japanese language contextual content targeting and brand safety for the Japanese market programmatic RTB media buying, through its partnership with Peer39.

Peer39 has developed proprietary semantic advertising technology that provides page level intelligence to match online ads to content; the company’s patented natural language processing and machine learning algorithms are able to derive Quality, Safety, Language, and Category attributes from web pages.

As a partner of Peer39, Brandscreen now offers these services for the Japanese market, with full contextual data available in the Japanese Language.

Brandscreen provides Japanese advertisers and those marketing to Japanese consumers with outstanding control over both the context in which their ads appear and the level of relevance their ad placements provide.


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