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  • 2014.4.17

MicroAd Singapore、APAC地域でMicorAd BLADEを通じたスマートフォン広告の取り扱いを開始

MicroAd Singapore Pte.Ltd., (hereinafter referred to as “MicroAd Singapore”; Headquarter of Singapore: CEO: Kentaro Watanabe) a leading Online Ad Platform company in Asia-Pacific countries, has launches a new services where advertisers be able to use Smartphone Ads through “MicroA BLADE” in APAC countries.

MicroAd provides “MicroAd BLADE”, a Demand-Side-Platform for Online Advertising by own developed product enables clients to optimize the algorithm of advertising by using PC and Smartphone. For the Smartphone Ads delivery, advertisers are able to use “Broad reach”, “Re-targeting” and “Audience targeting (after accumulation of users data)”. Meanwhile, to specific certain area functions also apply for this service.

“In order to help advertisers reach more users, we provided this Smartphone Ads.” said Kentaro Watanabe, CEO of MicroAd Singapore. “Our target for this year end is more than 1,500 advertisers.”

MicroAd BLADE inventories in APAC

microad

MicroAd Group has already launched its regional subsidiaries companies in APAC region, including China, Taiwan, Indonesia, Singapore, Vietnam, India and Philippines.

About MicroAd in JAPAN
MicroAd launched “MicroAd BLADE” a Japanese DSP with RTB has integrated with major exchanges and SSP in June 2011. “MicroAd BLADE” offers in Japanese, English and Chinese languages and supports Japanese Yen, US Dollars and Chinese Yuan as currencies for Asia since October 2012. To date, “MicroAd BLADE” has more than 7000 Advertisers in Japan and 500 Advertisers in APAC countries.


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