iSocket、Wenner Mediaと提携し在庫予約型固定単価取引を開始

iSocket, the leader in programmatic direct and reserved media sales today announced a partnership with automation Wenner Media, LLC, publisher of Rolling Stone, Us Weekly and Men’s Journal.

iSocket’s publisher-facing tool, iSocket for Publishers (iFP), allows media sellers to streamline their reserved sales process by automating the 40-odd steps that go into executing a single reserved media deal. Agencies and brands can use iSocket’s buy-side tool, iSocket for Advertsers (iFA), to negotiate rates and purchase reserved media with a handful of clicks rather than dozens of steps.

“We see direct order automation as a key component of the reserved media sales business. It complements the programmatic segment of the business, as well as introducing efficiency to the traditional side of the business,” says Michael Persaud, Director of Programmatic Advertising at Wenner Media. “I am constantly surprised at how often sales people scan and fax an insertion order signed in pen back to a client, despite the technological advancement we see in other arenas. Automation can’t come fast enough.”

Automation is crucial for both the demand side and supply side to better utilize their talent and streamline their operations. Sellers can spent more time doing what they do best: selling, while buyers can use automation to facilitate more efficient planning and faster, simpler executions.

“We are pleased to be working with Wenner Media. Not only are they well-known and highly sought-after media brand, they are savvy and forward-thinking when it comes to automation,” says Steve Roach, VP of Publisher Sales at iSocket. “We are looking forward to developing this partnership further.”

Wenner Media LLC, a privately held company headquartered in New York City, publishes Rolling Stone, Us Weekly, and Men’s Journal magazines. The company’s three titles attract more than 46 million readers each month in print, and 49 million gross monthly unique visitors to its websites, UsMagazine.com, RollingStone.com and MensJournal.com, and digital networks.

iSocket (www.iSocket.com) is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.

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