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  • 2012.11.16

GateHouse Media、自社Private ad exchangeに新たな15媒体追加

GateHouse Media, a leading multimedia company providing news andinformation to local communities, today announced the addition of 15publishers to its private ad exchange, adhance media. The private adexchange now comprises more than 500 local, hyper-local and majorcity newspapers and broadcast sites nationwide including Schurz,Morris Communications, The Seattle Times, CNHI, The Ogden Newspapers,Inc. and The Columbus Dispatch. adhance media now provides agenciesand advertisers with a wider national reach with locally-targetedaudiences.

adhance media, powered by Index Platform, a sell-side platform (SSP)from Casale Media, unites a community of premium sites, providingquality demographic and geographic targeting options for nationalbrands. By leveraging their combined scale, all participants in theprivate ad exchange have access to thousands of advertisers throughdemand side platforms (DSPs) and agency trading desks (ATDs).

“The goal of adhance media is to expand beyond GateHouse Media’sregional properties and give more and more local publishers theopportunity to grow their digital revenue through programmaticselling and real-time bidding,” said Mike Moreau, VP of digital atGateHouse Media. “We will continue to seek like-minded publishers forthe private ad exchange. It’s exciting to see publishers cometogether to embrace this private selling model.”

“The opportunity to buy quality inventory on behalf of our nationaladvertisers is extremely valuable and adhance makes it easy,” saidAlec Greenberg, VP of media operations at Media 6 Degrees. “They’vesuccessfully established meaningful scale without compromisingquality by selectively bringing together premium news publicationsfrom across the U.S. The combination of brand-safe inventory beingavailable at scale across a highly capable platform is what we ask ofour partners and adhance continues to over deliver.”

adhance media is powered by Index Platform, an SSP created by CasaleMedia. A fully transparent real-time bidding (RTB) managementtechnology, Index Platform opens new revenue streams for publishersby facilitating RTB advertising demand from DSPs and ATDs. Its RTBtechnology and bid management platform delivers advanced control andchannel protection for publishers with full support for DealID, a newtechnology standard that enables advanced and easy selling withinprivate exchange environments.

“We built Index Platform to enable publishers to harness the growingadvertising demand coming from RTB,” said Andrew Casale, VP ofstrategy at Casale Media. “The national expansion of adhance mediademonstrates the customization and expansion that the privateexchange model allows for publishers. It shows how RTB technology canbenefit publishers by giving them access to more demand from premiumadvertisers in a safe and controlled way.”

For more information on adhance media, please visithttp://adhancemedia.com/.

About GateHouse Media GateHouse Media, Inc., headquartered inFairport, New York, is one of the largest publishers of locally basedprint and online media in the United States as measured by its 79daily publications. GateHouse Media currently serves local audiencesof approximately 10 million per week across 21 states throughhundreds of community publications and local websites. GateHouseMedia is traded in the over-the-counter market under the symbol”GHSE.” For more information regarding GateHouse Media and to beadded to our email distribution list, please visitwww.gatehousemedia.com.

About Index Platform Index Platform is a global digital advertisingtechnology provider offering enterprise grade solutions, intelligenceand support for publishers to maximize advertiser demand for theircross channel media. Through the Index Platform exchange or apublisher’s own private marketplace, publishers receive fullytransparent real-time bidding (RTB) management technology and accessto premium demand. Its parent company, Casale Media, continues toestablish a strong presence in digital advertising, working directlywith premium media organizations, while focusing on brand-safety andcontrol for advertisers and publishers. Headquartered in New York andToronto, the award-winning company is guided by its dedication toneed-based development and a quality-focused culture.


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