Videology、Advirtuousと協力し北欧のプログラマティック市場戦略を加速
Newly launched Nordic advertising solutions provider, AdVirtuous, and Videology, one of the world’s largest video advertising platforms, are partnering to bring market-leading programmatic video advertising solutions to advertisers, agencies and media companies in the Nordics. Working together, the two companies will be enabling the hundreds of leading publishers, premium brands and innovative agencies in the Nordic region to benefit from solutions that deliver smarter advertising decisions.
At launch, Advirtuous will offer both managed services from its operations in Norway, Denmark, Sweden and Finland, as well as support for self-service operations for Nordic-region clients of Videology’s range of solutions. Videology’s product-set – Campaign Engine, Audience Engine and Revenue Engine – addresses the management, measurement and optimization of targeted digital video and TV advertising.
“Our mission at Advirtuous is to provide effective and high-performance advertising solutions to empower premium Nordic publishers, agencies and advertisers, and to help them better communicate and connect with consumers in these markets,” said Espen Moen, Founder and Managing Director, Advirtuous. “This partnership with Videology is in-line with our goal of establishing ourselves as the leading player in the Nordic programmatic eco-system.”
Advirtuous has chosen to team up with Videology not only because of its advanced solution-set, which fully addresses the needs of the video advertising market in the Nordic region, but also because of the company’s proven track record in developing new markets.
“Teaming up with Advirtuous is a highly positive and strategic move for Videology in the Nordic countries,” said Anne de Kerckhove, Managing Director EMEA, Videology. “Expanding the global footprint for our solutions into the highly-creative video advertising market in the Nordics with local expertise and team support, is the latest step in our rapid international growth as we ramp up our business to meet global demand.”
AdVirtuous was founded by Espen Moen in 2014 and brings to the partnership a competent and experienced team of senior executives and entrepreneurs with more than 80 years’ experience in Nordic online sectors including advertising technology, online sales, marketing and publishing. A knowledgeable and highly-qualified sales team has been brought together to provide full support to customers, and the company is the first-to-market with a pan-Nordic approach and offering.
About Videology
Videology (videologygroup.com) is one of the world’s leading video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information, please contact Sarah Hunt on +44 20 8392 4093 or at videologyuk@axicom.com
About Advirtuous
Advirtuous (advirtuous.com) is the first Pan-Nordic provider of Programmatic Video solutions and services. We offer new insights and programmatic video advertising solutions with high quality local service enabling virtuous advertising cycles for premium publishers, agencies and advertisers. Advirtuous is thoroughly versed in the new automated ways of buying and selling video ads. Aligned with our global partnerships and local teams we assist publishers, agencies and advertisers to find optimal solutions for specific needs and facilitate growth in one of today’s fastest growing advertising markets.
Advirtuous AS is headquartered in Oslo, Norway with offices in Stockholm and Copenhagen. Finland is serviced by the Swedish office which is the sales hub for the Nordics. The Stockholm and Copenhagen offices are operated by Managing Partners. The company is privately-held and founded by Espen Moen.
For more information, please contact Espen Moen on +47 91 55 05 05 or email espen@advirtuous.com
