Programmatic mobile advertiser and Facebook ® Preferred Marketing Developer, SocialClicks, announced the launch of a global rebranding initiative, renaming the company AreaOne. Additionally, they have officially inked partnerships with top mobile marketplaces including Nexage, Smaato and Inneractive to expand their RTB offering.
AreaOne CEO Alon Michaeli said: “We’re excited to launch our new brand. The AreaOne name strongly reflects our mission, company culture and the value proposition we offer our clients.” Regarding the company’s new partnerships he added: “Through our collaboration, we’re now further expanding our reach to include the world’s leading RTB exchanges to provide advertisers with powerful results through the A1 DSP, our cutting-edge mobile demand-side platform.”
The company’s new mobile offering is part of a strategic shift that was a driving force behind the rebrand from SocialClicks to AreaOne, and is founded on the belief that programmatic will play a pivotal role in the future of mobile marketing and media buying.
AreaOne offers both in-house and fully-managed programmatic advertising solutions through the A1 platform, which allows brands, app developers and mobile commerce companies to acquire, engage and retarget their audiences to maximize lifetime ROI.
The A1 Platform consists of three core mobile and social advertising products: A1 Mobile (for comprehensive mobile campaigns), A1 Social (the premier self-service platform for Facebook advertising) and A1 DSP (providing access to the world’s leading mobile RTB exchanges).
For more on AreaOne’s services and solutions, visit the company’s website at http://www.areaone.com.
Founded in 2011 to leverage the tectonic shift taking place in the advertising technology landscape, AreaOne has built a comprehensive programmatic platform to meet the emerging needs of data driven performance marketers.
Across the US, Europe and Asia, our people and cutting-edge technology platforms deliver outstanding business results across mobile and social channels, leveraging human creativity and intelligence, enhanced by algorithmic speed, precision and scale.
AreaOne. Advertising. Optimized.
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