トレーディングデスクのCtrlShift、東南アジアでのビデオ広告パートナーとしてTubeMogulを選定
TubeMogul has secured CtrlShift, a leading digital marketing technology and services company, as a preferred partner for its video advertising platform across Southeast Asia.
CtrlShift will leverage TubeMogul’s video ad buying software platform to deliver programmatic campaigns in Southeast Asia and across the greater Asian region, providing their clients with best-of-breed advertising technology and services via its automated trading platform. CtrlShift’s trading platform integrates proprietary technology, insights, and expertise with market-leading technology platforms like TubeMogul’s to reach audiences in an optimised, effective, and relevant way.
“We will work closely with TubeMogul and use their comprehensive suite of media planning, buying and measurement tools to reach audiences across a multitude of devices,” said Pete Yoong, Co-Founder and Executive President of CtrlShift. “The programmatic landscape empowers marketers to serve audiences in a more relevant, targeted, and personalized manner. We see this partnership as a strong asset in helping us better achieve our clients’ goals in terms of communicating with their diverse audiences.”
TubeMogul said the alliance is part of its greater efforts to promote transparency and accountability in media buying services to brands that are increasingly questioning the way that advertising inventory is bought as well as increasingly analysing their return on investment. “The prerequisite to executing a successful digital video strategy for any brand is to ensure that they know exactly what they are investing in and where their video ads are running,” said Phu Truong, TubeMogul Southeast Asia Managing Director. “CtrlShift has a potent combination of local expertise, technology, and infrastructure that will serve them well in a fast-moving region. We’re immensely proud to be partnering with them.”
About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
About Ctrl Shift
CtrlShift was formed in January 2015, after a merger between programmatic trading desk AdzCentral, Malaysia’s Better Digital, and Asia Digital Ventures, creating a 140-person powerhouse across the region. In addition to programmatic media placement across all channels — including mobile, video, search, social and display — CtrlShift has strong capabilities in premium media-placement, as well as data sciences, ad-tech solutions and advisory services. Please see: www.ctrlshift.com
