TV Insider、SpotXchangeと提携を発表
The premiere digital destination for television enthusiasts, TV Insider.com (TVI) has partnered with programmatic video monetization platform, SpotXchange, to sell ads across its suite of behind-the-scenes and TV companion video content.
As the sister site to TV Guide Magazine and under the umbrella of parent company TVGM, LLC, TV Insider has at its disposal six decades of history, and with it access to an unlimited pool of television talent and executives. TVI’s writers, photographers and videographers deliver fresh and innovative content for engaged television fans of all ages and interests.
SpotXchange has been chosen to power programmatic sale of TVI’s growing library of video content, which will include exclusive daily video news content from Newsy, an E.W. Scripps Company brand, across desktop and mobile devices.
“TVI’s exclusive content presents the ideal environment for brand advertisers to tap into the premium, hard-to-reach millennial and Gen X audience, TVI’s Vice President of Marketing Alain Begun said. “As we ramp up our video content with partners like Newsy and Whip Clip in addition to our own exclusive behind-the-scenes and on-location videos, we’ll look to the SpotXchange platform to fill our premium pre-roll inventory as a supplement to our direct sales efforts.”
SpotXchange’s modernized ad server is able to house both programmatic and direct sold campaigns in a one-stop solution for publishers, allowing full transparency into yield maximization across deal and inventory types.
The solution was built to support a publisher’s full demand stack from premium direct campaigns to programmatic private marketplace deals, Ben Abbatiello, Senior Director, Business Development, at SpotXchange, said.
“With over 50 DSP integrations, SpotXchange’s marketplace has an incredibly robust pool of buyers,” Abbatiello added. “Our platform offers premium publishers the ability to house all of their programmatic partners in one environment for the quickest response time between buyer and seller.”
TV Insider coverage is focused on giving television viewers expert recommendations about what’s worth watching as well as providing breaking news, exclusive photos and videos, and fascinating, behind-the-scenes details on their favorite shows. TV Insider has broken news stories that have been referenced with due credit by several high-profile news and entertainment outlets, including Entertainment Weekly, The Hollywood Reporter, The Huffington Post, Nerdist, NME, Salon, Soapzone, Variety, and Vulture.
For more information on SpotXchange’s video monetization platform and services, visit: http://www.spotxchange.com/publishers/.
About TV Insider
Headquartered in New York City, with bureaus in Los Angeles and Philadelphia, TV Insider boasts a passionate team of expert writers, photographers, and videographers. TV Insider points viewers toward must-see programming, breaking news, trending topics, and fosters the discovery of quality shows in the vast and evolving television landscape. Visitors are offered exclusive content from both popular and cult shows, and a glimpse inside the minds of their creators. For more information, please visit TVInsider.com.
About SpotXchange
SpotXchange is a video advertising platform for publishers that provides ad serving, programmatic infrastructure and advanced analytic services. SpotXchange is the trusted video advertising platform offering premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s ad serving, programmatic technology, and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insight and control over the buying behavior of today’s leading brands. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, Amsterdam, Hamburg, Singapore and Sydney and is consistently the top comScore video property for video ads served. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange. RTL Group, the leading European entertainment network, acquired a majority 65% stake in SpotXchange in July 2014. Twitter@SpotXchange.
