ラテンアメリカのe-planning、ホリスティック型アドサーバー「AdExpert」を提供開始
e-planning, a leader in Latin America’s Ad Tech industry has announced the launch of AdExpert, a holistic Ad Server and RTB-enabled Ad Exchange for the US online advertising market. e-planning’s current solution is the result of 18 years of constant development and evolution and brings its customers the most complete ad serving and exchange platform on the market. AdExpert services are free of charge – forever.
AdExpert is a full-featured Ad Server with integrated Exchange for Desktop, Mobile and Video, giving publishers the ability to manage their own Direct Campaigns and relationships with advertisers. AdExpert delivers all ads from its multi-city/multi-continent ad delivery network, which ensures ads load quickly everywhere in the world: up to 25% faster than the average.
Publishers who take advantage of AdExpert’s offer will be able to eliminate their ad serving costs while increasing their inventory monetization levels. All that is needed is to sign up online at adexpert.com where accounts are activated instantly.
・Full featured Ad Server with integrated Exchange for Desktop, Mobile and Video
・Manage your own Direct Campaigns and relationships with advertisers
・AdExpert’s Ad Exchange sells your inventory on the Real Time Bidding ecosystem
・50+ Rich Media, Flash and HTML5 and Video formats
・Phone, chat and ticket support
Hosting of all ad creatives within their ad delivery network, which ensures ads load quickly everywhere in the world
AdExpert’s Ad Exchange allows publishers to sell their inventory on the Real Time Bidding ecosystem, with payouts that easily surpass alternative solutions. Using its Unified Auction approach, RTB campaigns compete in a simultaneous auction with direct campaigns, ensuring that publishers maximize their income on every single impression. Unified auctions have proven to bring much higher eCPMs to publishers than less performant approaches such as waterfalls.
Marcelo de Cunto, Digital Media Sales Manager at ambito.com said, “During the first month (May 2015) of running e-planning Ad Exchange we experienced a 30% increase in revenues that came from all ad exchange platforms of the Ámbito Financial Group. In a very short time, e-planning became the second and most important ad exchange platform for us. I believe that due to the quick growth experienced as from the first months of trial, there’s still space for even more evolution. In addition, we should remark that such growth took place keeping excellent efficiency levels, with effective and equal CPM values and, in some cases, higher than those we have for the remaining platforms we work with.”
