• 2013/01/25

Adometry、クロスチャネルアトリビューション実現に向け800万ドル調達(英文)

As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do that, they need cross-channel attribution technologies, which are sorely lacking (as anyone checking out an industry … Continue Reading →


  • 2013/01/25

ビッグデータに幻滅する時がやってきた!?(英文)

Last year was a year when the phrase “Big Data” was all over the place. Dig through the troves of data your business generates, the thinking goes, and some useful business intelligence falls out. That, at least, is the idea, and there are numerous companies — some startups, some big and established … Continue Reading →


  • 2013/01/25

AppNexus、テクノロジーベンチャーから7500万ドルを調達

Advertising technology companies are not exactly the most well-known names to the average web user, but they can certainly garner serious attention from those inside the industry — particularly investors. Case in point: AppNexus, the New York City-based company that runs a real-time bidding platform … Continue Reading →


  • 2013/01/24

Akamai、デジタル広告ターゲティング事業をMediaMathに売却

More consolidation in the ad tech space. But this time it’s a big company helping a smaller one bulk up: Akamai is selling off its ad-targeting business to digital ad platform MediaMath. I don’t have terms of the deal, but my hunch is that it will involve some equity from New York-based MediaMath, w … Continue Reading →


  • 2013/01/24

RTBによってもたらされる変化と次のデータを利用した購入形態の主流とは?(英文)

Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for much more growth, the marketplace has started to mature. We … Continue Reading →


  • 2013/01/24

[x+1] 、データを利用した新たなCRM施策を発表(英文)

[x+1], a leading provider of digital marketing and data management software, today introduced the next evolution of the [x+1] Origin enterprise Data Management Platform (DMP) — a key element of the [x+1] Origin Digital Marketing Hub. By giving marketers full access to paid and owned media chan … Continue Reading →


  • 2013/01/24

RTB関連トピック集2013年 7

Facebook、コンバージョン測定機能とCPM最適化機能をローンチ http://markezine.jp/article/detail/17113 ブログ:RTBがデジタル広告の主役になるためには何が必要なのか? http://www.exchangewire.jp/2013/01/18/blog-admarketeck-rtb/ 2013年のモバイル、ソーシャル、ビッグデータ、ジオロケーション、マーケティングはこうなる http://www.seojapan.com/blog/predictions-2013 2013年の検索広告をワイルドに予想 http://www.seojapan. … Continue Reading →


  • 2013/01/24

VivaKi、サーチ広告とディスプレイ広告を横断したリマーケティング施策を実施(英文)

Over the past few months, we’ve been working hard to bring our DoubleClick advertising technology products together into the DoubleClick Digital Marketing (DDM) platform for advertisers and agencies. To help advertisers make the most of digital across devices and channels, our integrated platform pr … Continue Reading →


  • 2013/01/23

Tealiumが目指す、タグマネジメント市場とは(英文)

Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers that moved beyond log file analysis. Today, with some of his WebSideStory team in place, Lunsford hopes that he can create a similar future for Tealium: WebSideStory was p … Continue Reading →


  • 2013/01/23

プレミアム枠の自動取引の説明書 Part2 : プレミアム枠の自動取引にRTBのメカニズムはどのように機能するのか?(英文)

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we will examine RTB as a means of executing programmatic premium buys. Let’s be clear, when … Continue Reading →


  • 2013/01/23

なぜ広告は、RTBという新しい購入形態を必要としたのか(英文)

For decades, cost per thousand (CPM) pricing has controlled how nearly all advertising is bought and sold and how different media properties are compared. While a focus on CPM-based buying also provided a foundation for the first decade of online display growth, it is now preventing the online adver … Continue Reading →