• 2013/02/27

Amobee、モバイル取引におけるビッグデータ活用を狙いAPAC地域の大手通信事業者4社と契約

Amobee has inked exclusive partnerships with four telcos in the Asia-Pacific region which can now tap its publisher-side mobile advertising platform to deliver targeted ads. In a statement released Tuesday, the mobile advertising vendor said the Philippines’ Globe Telecom, Australia’s Op … Continue Reading →


  • 2013/02/27

DataXu、Mexadのブランド統一のため名称を変更

DataXu, a provider of digital marketing software for the enterprise, today announced the official name change and rebrand of Mexad to DataXu. DataXu acquired Mexad in January 2012 to enhance its local expertise and quality service for its growing global customer base. DataXu will continue opera … Continue Reading →


  • 2013/02/26

TubeMogul、アジア・欧州での拡大戦略について発表(英文)

日本企業との相次ぐ提携で話題となっております、TubeMogulのグローバル戦略についてのリリース文です。 TubeMogul announced a global expansion for TubeMogul University today, with regional conferences scheduled for London, Sydney and San Francisco. Designed to train the next generation of media traders, the conferences will feature lectures from in … Continue Reading →


  • 2013/02/26

米国SSP Zenovia Digital Exchange、MediaMathから新CEOを迎え入れる(英文)

Brings Deep Expertise on Demand Side Needs to Leading Exchange Serving Mid and Long Tail Publishers Zenovia Digital Exchange, the leading programmatic media platform for mid-to-long tail publishers online, announced today that Michael Weaver, someone with unique visibility into their business, has j … Continue Reading →


  • 2013/02/26

AppNexus、ADmantXのデータ解析システム「ADmantX SpotOn Contextual」と提携(英文)

ADmantX, the next-generation contextual analysis and semantic data provider, today announced that its SpotOn Contextual App is integrated with the AppNexus App Marketplace™. AppNexus customers can now access ADmantX SpotOn Contextual App within the AppNexus user interface to create unique, powerful … Continue Reading →


  • 2013/02/26

Smaato、モバイルアドテクノロジー企業IQzone と提携~アプリ開発者・提供者の収益増加が狙い~

Smaato, the leading global mobile ad exchange, today announced a partnership with IQzone, a technology company specializing in post app mobile advertising solutions. IQzone’s Postitial™ mobile advertising solution generates incremental revenue for Android app developers and publishers. This unique a … Continue Reading →


  • 2013/02/25

モバイルアドネットワーク「StartMeApp」、β版のグローバルでの取引プラットフォームをリリース

Combines advanced traffic-targeting with unique algorithmic RTB functionalities StartMeApp’s mobile advertising platform shifts the focus of mobile ad-buying onto value-based criteria, guaranteeing ARPU and maximizing ROI for mobile advertisers and global content publishers Press release February 25 … Continue Reading →


  • 2013/02/25

StrikeAd CEOインタビュー、モバイルRTBの今後について(英文)

Growth forecast for the next three years: StrikeAd has grown rapidly since it launched in 2010 and we expect to reach $60m in revenue and 200 employees worldwide by the end of 2015. In under 50 words, what makes your business distinctive in its marketplace: StrikeAd lives at the intersection of the … Continue Reading →


  • 2013/02/25

FireFox22以降からは、第三者Cookieをデフォルトでブロックする模様(英文)

RTB,ADNM事業者には、注意をしなければいけない仕様になりそうです。また、今後の業界の動きにも大きな影響を与えるかもしれません。 The Internet Advertising Bureau’ lashed out Saturday at a new Firefox policy to block third-party cookies, effectively cutting off ad networks’ ability to track users. That could be put a crimp in the growing online behav … Continue Reading →


  • 2013/02/24

ルビコンプロジェクト、マーケットプレイスデータをアプリにて配信開始

Marketplace data on real-time bidding will be available a little more real-time, thanks to a new mobile app being introduced this week by Rubicon Project. The app — which initially is available for iPhone users and soon will be available in Android and Kindle Fire versions — will give an … Continue Reading →


  • 2013/02/22

RTB関連トピックまとめ 2013年2/22

ウケる広告のつくり方。 http://p.tl/grEG 電通「日本の広告費」調査担当者が語る――「インターネット広告媒体費」の分類はなぜ変わったのか http://p.tl/S-1u なぜポストインプレッション・トラッキングが必要なのか;またなぜそれが完璧でないのか http://www.attribution.jp/000192.html スマホサイトへの最適化要望は高くない? 不満を抱えつつ利用するユーザーの姿 http://p.tl/NI9g 20代のスマホ所有率は60%超え【ビデオリサーチ調査】 http://markezine.jp/article/detail/17267