• 2012/12/24


TubeMogul announced today that it closed $20 million in Series C financing, positioning the company well as brand dollars follow consumer attention to digital mediums. The funds will be used to accelerate hiring and extend the company’s technological lead in real-time buying of video ads worldwide. … Continue Reading →

  • 2012/12/21


Behavioural targeting for video dipped in the third quarter, with 18.5 per cent of video ads served using the method, compared to 19 per cent the previous quarter, according to research from addressable audience platform Videology exclusive to The Drum. The report, based on 400 million video ad impr … Continue Reading →

  • 2012/12/20


マイクロアドは19日、インドに現地法人「MicroAd India(マイクロアド インディア)」を設立し、アドプラットフォーム事業を開始すると発表した。インドの広告主や代理店向けに、ディスプレイ広告の一元管理プラットフォーム「MicroAd BLADE(マイクロアド ブレード)」をサービス提供する。2013年9月末までに導入社数250社を目指す。  インドのインターネット広告市場は2012年予測で約400億円、テレビ、新聞、雑誌などのマス広告市場と比較すると市場規模は小さいが、今後も成長市場であり年間成長率は33%~40%の予測となっている。  インド国内では、旅行サイトや物販サイトが認知向上 … Continue Reading →

  • 2012/12/20


From the first discussions of real-time bidding (RTB) and its effect on digital advertising, concerns grew about the type of inventory that would be available and how it would be valued. The industry has recently addressed these fundamental concerns and has even predicted increased spend through RTB … Continue Reading →

  • 2012/12/20

RTB関連トピック集 18

2012年のRTBと検索リターゲティングを振り返る http://www.seojapan.com/blog/rtb-retargeting-2012 百度に広告を出すには? 中国のリスティング広告、特徴あれこれ http://markezine.jp/article/detail/16669 Facebookの広告責任者が予測する2013年のネット広告の動向 http://www.seojapan.com/blog/2013-facebook-ads

  • 2012/12/20

Facebook Exchange、検索データ取り扱い会社「Chango」と提携

Facebook has added retargeting firm Chango to its list of preferred partners for Facebook Exchange, bringing a powerful aggregator of search intent data to the real-time bidding marketplace. The move is notable in that it represents an incursion by Facebook on the “intent currency” of Go … Continue Reading →

  • 2012/12/20

米TDのVivaki、Googleの「search-to-display remarketing 」を使用した初の事例を紹介

VivaKi has become one of the first agencies to use Google’s integrated search-to-display remarketing technology since it launched in beta earlier this year. The Publicis-owned agency has kicked off a campaign for one of its automotive clients across its addressable media buying practice Audience On … Continue Reading →

  • 2012/12/19


According to a report from mobile advertising exchange platform Nexage, demand and supply of location-enabled mobile impressions were on a strong rise of approximately 30 percent per month between May and October 2012. “We are seeing a 30% per month growth in location demand, driven by two primary f … Continue Reading →

  • 2012/12/19

RTB関連トピック集 17

第4回 Trading Deskの基礎――成立の背景からビジネスモデル、今後の展開予想まで (1/2) http://marketing.itmedia.co.jp/mm/articles/1212/18/news003.html 第三者配信アドサーバーを武器にせよ!今こそ、進化するアドテクノロジーの恩恵を享受できる環境構築を http://markezine.jp/article/detail/16807 Google AdWordsのディスプレイ広告インプレッションシェアレポートを見るとどんなことが出来るのか http://ad-ron.jp/?p=3851 モバイルのGEOターゲティング … Continue Reading →

  • 2012/12/19


Amazon may be the world’s online consumer retail giant, but don’t let that fool you: the company isn’t content with being the Walmart of the web. Already, Amazon has become a leading player in the cloud computing space, and in 2013, it’s coming to Madison Avenue, perhaps in a … Continue Reading →

  • 2012/12/19


PubMatic ( www.pubmatic.com ), the digital media platform company for publishers, today released a white paper: PubMatic Multi-Bid RTB White Paper 2012: The Advantages to Publishers, Advertisers and the Ecosystem of a Multi-Bid RTB Environment. The paper asserts that a multi-bid RTB environment woul … Continue Reading →