• 2012/10/25

DoubleClick Search、新しい入札最適化機能を追加

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says in a blog post. “No … Continue Reading →


  • 2012/10/25

FacebookExchangeは一石二鳥を狙う

Going into its second earnings release as a publicly traded company, Facebook has been under heavy pressure to prove how it will squeeze dollars out of its billion users. With the pressure of having to deliver to shareholders, founder and CEO mark Zuckerberg has been working on several fronts, from … Continue Reading →


  • 2012/10/25

ブランディングとパフォーマンスを共存させるリターゲティングは可能か

A proposed solution? Universal McCann’s client digital partner, Wayne Blodwell’s article is perhaps the first – by an agency brand marketer, not a RTB tech vendor – that truly provides a proposed solution to the inherent conflict of interests embedded within the notion of pre … Continue Reading →


  • 2012/10/25

RTBにおける広告主TOP10

AT&T is the biggest “real-time bidding” advertiser on the web, according to Rubicon Project, one of the largest RTB platforms in the U.S. While publishers generally try to sell their ad space directly to advertisers in “premium” deals, a huge amount of ads are served as … Continue Reading →


  • 2012/10/25

RTB関連コラム集 5

RTB関連のコラムがまた、いくつか見つかりましたので、 まとめてご紹介致します。 横山隆治氏インタビュー、「DSP/RTBオーディエンスターゲティング入門」を書いた経緯とは(1) http://marketing.itmedia.co.jp/mm/articles/1210/23/news014.html 横山隆治氏インタビュー、「DSP/RTBオーディエンスターゲティング入門」を書いた経緯とは(2) http://marketing.itmedia.co.jp/mm/articles/1210/24/news010.html 今年の初夏に発売された「DSP/RTBオーディエンスターゲティング … Continue Reading →


  • 2012/10/24

フランスのRTB市場は、媒体社が牽引

I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories. For me, the most interesting recent trend we have witnessed in France is the move by the country’s leading publishers to work together in today’s highly competitive … Continue Reading →


  • 2012/10/24

RTB Spend to Grow 59% Annually Through 2016(RTBは、年59%成長を2016年まで続ける)

Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years, according to IDC. Global spending on real-time bidded display ads in 2016 will be $13.9 billion, t … Continue Reading →


  • 2012/10/24

Rubicon Project、世界的なRTBのトップ広告主とカテゴリーに関する市場レポートを公開

Rubicon Project(R), the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through re … Continue Reading →


  • 2012/10/24

MediaMind、アドベリフィケーション機能を発表

MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today a new Verification Suite, including a viewable impression measurement solution, fully integrated into the MediaMind ad serving platform. MediaMind’s acquisitio … Continue Reading →


  • 2012/10/23

Triggit、Facebookを通じて世界中2億5千万ユーザにリターゲティング広告を提供

Triggit, the global leader in retargeting on Facebook, announced today it is managing campaigns for sites with 250M aggregate unique visitors, a tenfold increase from Q2 to Q3 2012. This impressive growth reflects advertisers’ strong interest in retargeting on Facebook, Triggit’s aggress … Continue Reading →


  • 2012/10/23

政治キャンペーンにおけるRTB取り引きの活用について

Given the dynamic real-time nature of political campaigns heading into their final lap, it’s not surprising that the RTB marketplace for political advertising is soaring, according to just released estimates from Rubicon Project’s third-quarter RTB Report. The report found that RTB buys in the polit … Continue Reading →