• 2013/02/21

デンマークの媒体社Politiken、ルビコンプロジェクトを通じて自社在庫のRTB取引を開始

Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their online inventory and data to be traded in real-time. The Danish Publisher Network (Dansk Udgivernetværk) will use Rubicon Project’s platform for the exchange. Dansk Udgivernetværk will reach 2.2 users per mon … Continue Reading →


  • 2013/02/21

モバイル動画RTBに纏わる神話を打ち壊そう(英文)

Video, mobile and real-time bidding (RTB) are all hot buzz words in the digital advertising industry, but many marketers and industry thought leaders may not be giving mobile video RTB the credit it deserves. Below are some of the top myths floating around the industry today regarding mobile RTB  … Continue Reading →


  • 2013/02/21

Videology、新オフィスはタイムズスクエアに移転か

The digital advertising provider Videology Inc. signed a 10-year, 16,000-square-foot lease at 1500 Broadway, also known as Times Square Plaza. Jones Lang LaSalle‘s Jim Wenk and Rhett Miller represented the tenant. CBRE‘s Paul Amrich, Patrice Meagher and Daniel Bodner represented the land … Continue Reading →


  • 2013/02/20

Marin Software、タグマネージメントのTagManと提携

Marin Software and TagMan are delighted to announce a new, certified partnership which brings Online Marketers the opportunity to streamline deployment of both tracking solutions and open up a world of best-in-breed attribution, reporting and campaign optimisation. TagMan is the global leader in tag … Continue Reading →


  • 2013/02/20

Adobe、デジタル広告統合プラットフォーム「Adobe Media Manager」国内展開発表

アドビ システムズは、Adobe Marketing Cloudのデジタル広告ソリューションである、Adobe Media Managerの本格的な国内提供を開始すると発表した。  Adobe Media Managerは、リスティング広告、ディスプレイ広告、ソーシャル広告の管理、最適化や、オーディエンスデータの管理などを統合した、デジタル広告業界初のクロスファンクショナル統合ソリューション。オーディエンスデータを利用した適切なターゲットへの広告配信に加え、複数チャネルにまたがるデジタル広告の出稿や、効果のより正確な予測、最適化を単一のプラットフォームで管理できることで、効率的かつ効果的にデジ … Continue Reading →


  • 2013/02/20

【人事】PubMatic、元Google、InMobiでの幹部が新たにVice Presidentとしてジョイン(英文)

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced the appointment of digital advertising platform and technology expert Rob Jonas as its new Vice President and Managing Director for EMEA and APAC. Jonas will join PubMatic in mid-March to head up i … Continue Reading →


  • 2013/02/20

MediaMath、Grovo.comと提携しネット広告に関する次世代教育プログラムを開発か

MediaMath, the leading digital media-buying platform and services company, today announced that Grovo.com, the Internet’s productivity and training platform, will power the online portion of MediaMath’s New Marketing Institute, an education initiative to engage and empower the new generation of onli … Continue Reading →


  • 2013/02/20

RTB関連トピックまとめ 2013 2/19~2/20

第5回 開発目線からのRTB (1/2) http://marketing.itmedia.co.jp/mm/articles/1302/19/news004.html Google、六本木ヒルズに無料スタジオ「YouTube Space Tokyo」開設 http://www.yomiuri.co.jp/net/news/internetcom/20130219-OYT8T00844.htm 動画視聴者数トップ3はGoogle・ドワンゴ・FC2、視聴時間トップは男性が多い「FC2」 http://markezine.jp/article/detail/17244 日本のfacebook人口が … Continue Reading →


  • 2013/02/20

Videology、2012年Q4の動画広告市場のインフォグラフィックを公開

Video ad technology provider Videology has released its Q4 '12 U.S. video infographic, continuing to break down into fine detail which industries are using online video advertising, how/who their campaigns target and performance. The data is based on nearly 2.4 billion video ad impressions Video … Continue Reading →


  • 2013/02/19

次なるRTB取引形態!?「Programmatic Reserve」という考え方について~AppNexusより~(英文)

Today’s column is by Andy Atherton SVP, Strategic Accounts at AppNexus. It’s the first in a series on the emergence of programmatic reserve. There has been no shortage of attention paid to programmatic reserve of late. The meme of “programmatic” as opposed to “RTB” has dominated the discourse for th … Continue Reading →


  • 2013/02/19

Programmatic Premiumとは?(英文)

As the bloated Display LUMAscape shifts, more and more companies focused on real-time bidding are turning their venture-funded ships in the direction of “programmatic premium” and trying to pivot toward an area where nearly 80 percent of display media budgets are spent. This has been cal … Continue Reading →