• 2012/11/09

アジア、欧州で伸びるFacebookExchange

Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed … Continue Reading →


  • 2012/11/09

買い手は、プレミアムコンテンツについてもう少し考慮すべきでは?

For all the noise surrounding display’s RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president of the Online Publishers Association, has the data to prove it. And she presented it for the first time during this morning’s OMMA … Continue Reading →


  • 2012/11/09

Programmatic = RTBとは限りません

Any time I mention the word ‘programmatic’ in a meeting or on a call, people immediately assume that we’re talking about RTB, and the focus of the discussion will centre around remnant inventory. For some reason, ‘programmatic’ has become shorthand for ‘RTB’. But this is definitely not the case, as … Continue Reading →



  • 2012/11/09

モバイルRTB普及への道のりはまだ長い

In recent years, two important trends in digital have occurred simultaneously: real-time bidding (RTB) has taken off and revolutionized digital advertising, and the rise of mobile has forever changed the way we interact with digital content. And yet, surprisingly, when it comes to RTB on mobile, we& … Continue Reading →


  • 2012/11/09

BrightTag、AppNexus Platformと機能連携

BrightTag, a technology platform provider for the digital marketing industry and AppNexus, the world leader in real-time advertising technology, today announced an integrated solution that dramatically simplifies the way marketers connect with any of the more than 250 companies that leverage the App … Continue Reading →


  • 2012/11/09

デジタルインテリジェンスとアタラ、第三者配信を利用したオンライン広告最適化サービス「AD-MAC」の提供を開始

 デジタルインテリジェンスとアタラは11月8日、第三者配信によるオンライン広告サービスパッケージ「AD-MAC」の提供を開始する。同サービスは、広告分析のための仕組み構築支援、必要なオペレーションサービス、アトリビューション分析や改善活動に対するサポートなどをパッケージで提供する。  同サービスではまず、デジタルマーケティングソリューション導入に向けた課題の整理とゴール/KPIを策定し、第三者の立場でのツール選定や仕組み構築のサポートを行う。次に、導入したDSPターゲティングの設定/入札や第三者配信(3PAS)運用代行などのオペレーションを行う。最後に広告を配信した成果として、アトリビューショ … Continue Reading →


  • 2012/11/08

AppNexusの最新動向について AppNexus Summit NYC 2012より

AppNexus can be a tough company to draw a bead on. First, it’s not public and so isn’t required to disclose revenues, profits, or cash on hand. Second, it functions as a marketplace intermediary, sitting between media buyer and seller, and sometimes between other intermediaries. As such … Continue Reading →


  • 2012/11/08

ロシアのアドマーケット市場に迫る

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we can expect and look forward to in the burgeoning region. Can … Continue Reading →



  • 2012/11/08

ロックオン、広告効果測定ツール「アドエビス」で新サービス「ViewThruエビス」開始

Eコマース関連ソフトのロックオンは、同社の広告効果測定ツール「アドエビス」シリーズで、新サービス「ViewThruエビス」を始める、と11月8日発表した。従来のクリックを起点とした計測に加え、ディスプレイ広告などの掲載・露出が、最終成果にどのように影響を与えたか計測できる。アドエビスの利用料のほかに1回30万円から。 ViewThruエビスによって、これまで難しかった別のルートで成果につながったビュースルーを含むアトリビューション(広告の寄与の度合い)分析が可能。アドエビスの機能を活用して計測するため、複数の広告配信プラットフォーム、リスティング広告、SEO、メールマガジンなど各種のWebマー … Continue Reading →


  • 2012/11/08

拡大するData Management Platformの今 -ad:tech NYより

Sloan Broderick set the tone for today’s “New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond” session at ad:tech in New York City as a healthy crowd of about 150 attended. The theme: data filtered through the data management platform feeds inventory management. The “101″ for the ad:tech cr … Continue Reading →


  • 2012/11/08

米TDのVivaKi 、ビジネスユニットの分割を発表

Marketing services company Publicis Groupe is to develop its digital company VivaKi as a separate business unit, which will continue to see the four founding agencies Digitas, Starcom MediaVest Group, ZenithOptimedia Razorfish, while also opening it up to other group agencies. VivaKi, established in … Continue Reading →