• 2013/05/07

StrikeAd、ブランディング広告、リッチメディア広告配信を目的とする部署「StrikeAd Engage」を設立

StrikeAd, the world’s first international mobile Demand Side Platform (DSP), today announced the launch of its new business division, StrikeAd Engage. The division is dedicated solely to providing mobile brand advertising and rich media opportunities to brands and agencies. StrikeAd Engage will oper … Continue Reading →


  • 2013/05/07

DataXu、最新の四半期市場レポートを発表

BOSTON, MA–(Marketwired – May 6, 2013) – DataXu today introduced a new quarterly industry report, the Consumer Index. The Consumer Index uses data science to analyze online shopping data to derive insights that provide marketers a better understanding of today’s consumers to … Continue Reading →


  • 2013/05/07

The Trade Desk、ビデオRTBの購入・レポートに完全対応を開始

VENTURA, Calif. & NEW YORK — (BUSINESS WIRE) — As viewing audiences increasingly move online, The Trade Desk, Inc. – a leading digital media buying platform for agencies and advertisers – announced today the addition of full video advertising buying and reporting capabilities on its platform. “ … Continue Reading →



  • 2013/05/07

DG MediaMind、オーストラリアのMi9とパーソナライズ広告の分野で提携

DG MediaMind, the leading independent provider of integrated digital advertising solutions, and Mi9, one of Australia’s leading digital media companies, today announced a strategic partnership that will allow online advertisers to automatically generate and deliver customised ads to hundreds of audi … Continue Reading →


  • 2013/05/07

Rubicon Projectは、自動広告取引の新たなレベルへ

Rubicon Project (http://www.rubiconproject.com), which operates REVV, the advertising industry’s largest, fastest and easiest-to-use real-time trading platform for buying and selling digital ads, announces significant results and accomplishments that clearly demonstrate the company’s momentum as it … Continue Reading →


  • 2013/05/01

Rubicon Project、嵐のように急成長中(Hails Growth)

Los Angeles-based Rubicon Project says today that it is one of the “fastest growing ad technology companies in history”. The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than … Continue Reading →


  • 2013/04/30

Xaxis、プレミアム在庫を融通する「Xaxis Premium」をカナダ市場で開始

Xaxis, the world’s largest audience buying company, announced today the launch of Xaxis Premium in the Canadian market. The new programmatic buying solution provides advertisers with unparalleled access to premium digital inventory across Canada’s top media properties, including preferred acce … Continue Reading →


  • 2013/04/30

PubMatic、Q1の成長率を公開

PubMatic, PubMatic, the digital media platform company for publishers, today announced its first quarter growth figures. During Q1, publisher revenue driven from Private Marketplace (PMP) increased by 18000% YoY, a 128% increase from Q4 2012. Mobile adoption demonstrated significant growth, as publi … Continue Reading →



  • 2013/04/30

SSP業界初!「Fluct for Smartphone」、新たにアイコン型アドネットワーク広告の配信開始

広告プラットフォーム事業を展開する株式会社adingo(東京都渋谷区、代表取締役:古谷 和幸)は、提供するスマートフォンアプリ/メディア向けのSSP(※1)「Fluct for Smartphone」において、2013年4月30日、SSPとしては初めて、アイコン型アドネットワーク広告大手2社と提携し、アイコン型アドネットワーク広告の配信を開始しました。現在、国内においてアイコン型アドネットワーク広告サービスを運営する企業は、まだわずか4社しかなく、複数の広告を一元管理するSSPとしては、初の取り組みになります。「Fluct for Smartphone」では、その中でもアイコン型広告サービスと … Continue Reading →


  • 2013/04/30

Havas MediaとDG、デジタル・テレビの両領域で戦略的な提携

Havas Media announced today that it has partnered with DG (NASDAQ: DGIT) to deliver the first integrated solution for online and TV campaign management. The global partnership brings together Havas Media’s digital and media expertise and DG’s MediaMind and VideoFusion technologies at the core of Hav … Continue Reading →


  • 2013/04/30

RTB関連ニュースまとめ 2013年4月下旬

RTBが米国オンライン広告を牽引、RTB経由のディスプレイ広告費は73%成長【eMarketer調査】 [華]世界モバイル広告CTRランキング – 最も広告クリックする国は中国 AJ Media Network、FOXのオンライン広告部門dotFOXを共同でRTB型『スキン広告ネットワーク』を開始 【トップは語る】D2C社長・宝珠山卓志さん(41) Despite Major Buyer-Seller Differences, Programmatic Buying Widespread ニールセン、世界の広告費動向を発表~2012年の広告費は全世界で3.2%増加 【海外コラム】マ … Continue Reading →