• 2012/12/12

Nexage、四半期のレポートを公開

Today, mobile advertising exchange Nexage released its first quarterly mobile analytics report. Nexage analyzed more than 20 billion mobile advertising impressions per month to assess the health of the market. The picture that emerges is that mobile advertising is making progress and the industry is … Continue Reading →


  • 2012/12/12

MobileにおけるRich Mediaについて -Nexageより-

Ads featuring video and rich media as well as location-based units are helping drive demand and increased value for mobile advertising. That’s according to a new report from mobile exchange Nexage analyzing trends and activity on its network in the second half of 2012. The company reports a 24% mont … Continue Reading →


  • 2012/12/12

PubMatic、iOSとAndroidでMRAID SDKのV2.0に対応開始

PubMatic (www.pubmatic.com), the digital media platform company for publishers, today announced the launch of its version 2.0 MRAID SDK on iOS and Android. The new version of the SDK includes an open adapter to enable all ad networks to seamlessly and easily integrate their SDKs into the PubMatic Ma … Continue Reading →



  • 2012/12/11

オンラインビデオ広告において、バイヤー・セラーがするべきこと

SpotXchange has some pretty cool tech. Now, they’re working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities. If you̵ … Continue Reading →


  • 2012/12/10

RTB関連トピック集 14

商品リスト広告(Product Listing Ads:PLA)について http://www.admarketech.com/2012/12/product-listing-ads.html クリテオや楽天でおなじみの一度閲覧した商品や関連する商品が、次々と表示されるような広告形態です。 リターゲティングと組み合わせることで、効率よく販売をできることから、近頃人気を集めております。 DSP/RTBがもたらす新たなメディアバイイングへの期待 http://diamond.jp/articles/-/28776 サイバーエージェント、スマホ向けSEMコンサルティングサービスの専門会社を設立 ht … Continue Reading →


  • 2012/12/07

PubMatic、ドイツの媒体社QUARTER MEDIAと提携

QUARTER MEDIA, one of the leading online publishers of premium inventory in Germany, will build on the technology of PubMatic, a Supply Side Platform (SSP) for publishers operating on desktops, mobiles and tablets. The partnership enables QUARTER MEDIA´s inventory to be sold via RTB. Tibor Gaddum, o … Continue Reading →


  • 2012/12/07

Facebook、MicrosoftからAtlas Solutionsを買収か

The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by All Things D and Business Insider. Advertising Age had reported in October that Microsoft was in talks to sell t … Continue Reading →


  • 2012/12/06

Tinkoff Digital、DSP 「DataMind」をロシア市場でリリース

Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the Russian market. DataMind will be Tinkoff Digital’s first product launch in the market. The new solution is aimed squarely at Russsia’s fast growing e-commerce market, but the compan … Continue Reading →



  • 2012/12/06

ビデオ広告におけるCompletion Ratesの重要性について -TubeMogulよりー

Completion rates are a popular measurement for online video advertisers, but how important are they when measuring overall ad effectiveness? That’s one of the questions examined in a quarterly research report released by TubeMogul. The answer is that completion rates are an excellent measureme … Continue Reading →


  • 2012/12/06

Amobee、”Best Rich Media Ad Platform”として認定

Amobee, the company defining mobile advertising, was declared as the “Best Rich Media Ad Platform” for the Amobee PULSE Create platform in the 2012 ME Awards, hosted by Mobile Entertainment. Selected out of hundreds of entries including Crisp Media, Medialets, InMobi Studio, and Celtra, … Continue Reading →


  • 2012/12/05

Cyber Mondayがもたらしたモバイルクリックの急増

Cyber Monday is one of the busiest days on the web, bar none. Most of the attention gets thrown to retailers, with several research and trade organizations projecting behemoth stats for both user and sales figures: comScore estimated that online sales for the day reached $1.47 billion. MediaMind rec … Continue Reading →