• 2013/02/18

モバイル広告の地域ターゲティングについて(英文)

With mobile devices in the hands of more consumers, advertisers have been excited by the prospect of incorporating location data to target users on the go. While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophist … Continue Reading →


  • 2013/02/18

海賊行為サイトに対する広告掲載について~Google,OpenXは改善の模様~(英文)

There’s nothing like a good public shaming to inspire a fit of conscience. Last month, the USC Annenberg Innovation Lab began tracking the online ad networks that place the most advertising on website that facilitate peer-to-peer sharing of pirated digital content. In its inaugural list of the 10 wo … Continue Reading →


  • 2013/02/18

StrikeAdと米国のモバイル革命について(英文)

These days, mobile is the darling of the Internet — and the U.S. is the epicenter of its growth. As AdWeek has noted, “Thanks to smartphones going mainstream in the U.S., the leader now wears red, white and blue, at least in terms of ad dollars.” The December 2012 report of eMarketer, a market resea … Continue Reading →



  • 2013/02/16

Criteo、IPOの準備を進めている模様

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm slated for an IPO in what is expected to be a frenzied market. A second company may soon follow—and it’s likely … Continue Reading →


  • 2013/02/15

英国が牽引する世界のモバイルサーチ広告について(英文)

There’s no doubt about the increasing proliferation of mobile devices in the UK. In October 2012, Comscore reported that smartphones had a 62% penetration in the UK. YouGov also reported that there will be a staggering 10 million tablet users in the UK by August 2013, nearly one-sixth of the populat … Continue Reading →


  • 2013/02/15

純広告が持つ最大の強み「透明性(Viewability)」から見る自動広告取引の課題(英文)

Despite the benefits of RTB, ads purchased through direct sales still have the highest quality when it comes to viewability and potential risks, according to data from Integral Ad Science. In its 2012 Semiannual Review for Q3 and Q4 2012, Integral, previously known as AdSafe, showcased data related … Continue Reading →


  • 2013/02/15

世界中でスマホ、タブレットがペイドサーチ広告にどのような影響を与えているか(英文)

Marin Software is excited to announce the release of our 2013 mobile benchmark study, a compelling summary of mobile advertising data trends and best practices. The staggering adoption of mobile devices is dramatically changing paid search, especially the emergence of tablets. The report’s findings … Continue Reading →


  • 2013/02/15

2012 Q4は、媒体社の収益がRTBにシフトした期間 Pubmatic調べ

PubMatic, the digital media platform company for publishers, today announced its analysis of publisher monetization for 2012 which attests to a shift in how media sellers use the company’s programmatic platform for selling ad inventory. By Q4 2012, Real-Time Bidding (RTB) had come to represent nearl … Continue Reading →



  • 2013/02/14

FBXの人気は単発的なものであろうか?~ValueClickの決算報告より~

ValueClick CEO John Giuliani was harder on the company’s Q4 2012 performance than the analysts on the company’s earnings call. Though revenues rose a decent 14 percent to nearly $200 million for the period, it was quite a difference from Q4 2011′s 42% gains, which were largely driven by the addition … Continue Reading →


  • 2013/02/14

Pubmatic、2014年は自動広告取引によって10億ドルが費やされると予測

Google, AppNexus, and PubMatic are all talking up the convergence of guaranteed and non-guaranteed media. The first solutions designed to address this convergence were private exchanges, embraced by many sellers but fewer on the buy side. Now the companies are moving forward on the next wave of feat … Continue Reading →


  • 2013/02/14

RTB関連トピックまとめ 2013 2/12~2/14

RTBがデジタル広告の主役になるためには何が必要なのか? http://www.admarketech.com/2013/01/rtb-programmatic-guaranteed.html ASEAN版、広告テクノロジー業界マップ2013(ディスプレイ広告)&DAC Q&A: ASEAN戦略 http://www.exchangewire.jp/2013/02/13/asean-display-2013/?utm_source=rss&utm_medium=rss&utm_campaign=asean-display-2013 世界中でのEコマースの総売り上げ … Continue Reading →