• 2013/01/24

RTB関連トピック集2013年 7

Facebook、コンバージョン測定機能とCPM最適化機能をローンチ http://markezine.jp/article/detail/17113 ブログ:RTBがデジタル広告の主役になるためには何が必要なのか? http://www.exchangewire.jp/2013/01/18/blog-admarketeck-rtb/ 2013年のモバイル、ソーシャル、ビッグデータ、ジオロケーション、マーケティングはこうなる http://www.seojapan.com/blog/predictions-2013 2013年の検索広告をワイルドに予想 http://www.seojapan. … Continue Reading →


  • 2013/01/24

VivaKi、サーチ広告とディスプレイ広告を横断したリマーケティング施策を実施(英文)

Over the past few months, we’ve been working hard to bring our DoubleClick advertising technology products together into the DoubleClick Digital Marketing (DDM) platform for advertisers and agencies. To help advertisers make the most of digital across devices and channels, our integrated platform pr … Continue Reading →


  • 2013/01/23

Tealiumが目指す、タグマネジメント市場とは(英文)

Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers that moved beyond log file analysis. Today, with some of his WebSideStory team in place, Lunsford hopes that he can create a similar future for Tealium: WebSideStory was p … Continue Reading →



  • 2013/01/23

プレミアム枠の自動取引の説明書 Part2 : プレミアム枠の自動取引にRTBのメカニズムはどのように機能するのか?(英文)

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we will examine RTB as a means of executing programmatic premium buys. Let’s be clear, when … Continue Reading →


  • 2013/01/23

なぜ広告は、RTBという新しい購入形態を必要としたのか(英文)

For decades, cost per thousand (CPM) pricing has controlled how nearly all advertising is bought and sold and how different media properties are compared. While a focus on CPM-based buying also provided a foundation for the first decade of online display growth, it is now preventing the online adver … Continue Reading →


  • 2013/01/23

RTB関連トピック集2013年 6

今回は、RTBとは直接の関係は薄いですが、関連トピックとして押さえておきたい面白い記事をご紹介します。 アドビ、ソーシャルメディアマーケティングソリューション「Adobe Social」日本国内提供開始 http://markezine.jp/article/detail/17093 世界のモバイル広告収益、2015年にはモバイルウェブ広告がアプリ内広告を抜く http://markezine.jp/article/detail/17089 グーグルはFacebook「Graph Search」を警戒すべきか–検索をめぐる新たな争い http://japan.cnet.com/neContinue Reading →


  • 2013/01/23

PubMatic、モバイル部門に新たなディレクターが参画。モバイル戦略の強化が目的。

PubMatic, the digital media platform company for publishers, today announced that Heather Menery, who has been working with agencies and brands to launch mobile campaigns for over seven years, has been hired as Director of Sales, Mobile. At PubMatic, Menery will be responsible for sales to both publ … Continue Reading →


  • 2013/01/23

Google、2012年の収益は500億ドルと発表。2011年と比べ32%の増加

Last year Google finally crossed the $50 billion mark, growing 32 percent from 2011 to close 2012 with $50.2 billion in annual revenue. Search and display advertising are likely the biggest drivers of the search giant’s revenue gains—Google’s total advertising business contributed 95 percent of its … Continue Reading →



  • 2013/01/23

SpotXchangeのオーストラリアでの戦略について

SpotXchange, Inc., the largest global marketplace of digital video ad inventory, today announced the promotion of Matt Von der Muhll to Country Director for Australia. In this capacity, Von der Muhll will be responsible for leading SpotXchange’s efforts to support both publishers and advertisers in … Continue Reading →


  • 2013/01/22

Google Product Listing Adsは、検索広告の拡張であった、カニバリズムを起こすものではないであろう(英文)

Less than six months since Google decided to merge its paid Product Listing Ads and its “free” shopping-related results into a single paid image-ad format, about 35% of commercial searches now show PLAs in the results, up from 29% in Oct, says Jefferies & Co.’s analyst Brian Pitz. As Google Shop … Continue Reading →


  • 2013/01/22

2013年のデジタル広告における革新的なトピックは?(英文)

It’s become a tradition worldwide for individuals to start the year with a New Year’s resolution, setting goals and commitments to achieve throughout the next twelve months. Being part of such an exciting online whirlwind, PubMatic, has set goals, commitments and new product upgrades to … Continue Reading →