• 2013/01/31

OpenX、AdTruthと提携を発表。モバイルのターゲティング広告強化が目的。

OpenX Software Ltd., one of the world’s leading providers of digital and mobile advertising technology, and AdTruth, the global leader in device recognition to improve digital advertising, today announced a partnership to deliver more effective mobile ad inventory sold through OpenX Market, Op … Continue Reading →


  • 2013/01/31

Google の提供する検索連動型広告キャンペーン管理ツール「DoubleClick(TM) Search 」の取り扱い開始

===================================================     Google の提供する検索連動型広告キャンペーン管理ツール         「DoubleClick(TM) Search 」の取り扱い開始    ~2013年初夏を目処に「GMO MARKETING SUITE」と連携、               アトリビューション分析機能を強化~ ===================================================  GMOインターネットグループでインターネット広告代理事業を展開するGMO NIKKO株式会社 … Continue Reading →


  • 2013/01/31

AdTheorent CEOインタビュー:モバイルRTBのデータマイニングについて

Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time Learning Machine (RTLM), it can analyze 50,000 mobile bid requests per second. “There is a problem with the way dat … Continue Reading →



  • 2013/01/30

LiveRail、HTML5形式のVideo広告のRTB取引に対応

Video advertising platform LiveRail announced today that its RTB (real-time bidding) system now works with HTML5 video. By adding HTML5 video, the company hopes to give publishers consistent monetization across all properties, whether desktop or mobile. For advertisers, this means the ability to bet … Continue Reading →


  • 2013/01/30

RealTimeBiddingは、「リアルタイムターゲティング」ではありません。

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. When you buy display ads in an RTB environment, you’re targeting audience based on intent. Your assumptio … Continue Reading →


  • 2013/01/30

Rubicon Project、新たに2名の役員が参画

The Los Angeles-based Rubicon Project has hired two execs to fill top spots at the digital advertising company, in what looks like preparations for an eventual public offering. Greg Raifman, the founder, chairman and CEO of Dragon Media, will become president, reporting to Rubicon CEO and co-founder … Continue Reading →


  • 2013/01/29

知られざるイタリアのパブリッシャートレーディングデスク市場について

Italy is the biggest Southern European display market, now totalling 500 million euro – and growing – per year. We speak to Marco Guglielmin, Director A-Plus platform at Zodiak Media. Zodiak Media is a leading Publisher Trading Desk in the market, working with a number of Italy’s top publishers. Her … Continue Reading →


  • 2013/01/29

ビデオ、RTBの連携の準備は整っていますか?

The final panel at last week’s OMMA RTB was a “Grill the Vendors” session on the relationship between video and RTB. The title of the panel asked: Are video and RTB ready for each other? The panelists all believe that video and RTB are ready for each other, but there needs to be a shift in perceptio … Continue Reading →



  • 2013/01/29

Accordant Media、RTBに関するレポートを公表。2012年はRTB在庫が2倍に成長。

The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q4 Market Pulse” report released today confirms that the exchange-traded media marketplace continued to grow over 100% for 2012, though “cooled” to a 61% growth rate in Q4. In addition, Accordant’s re … Continue Reading →


  • 2013/01/29

RTB関連トピックまとめ 2013 1/28~29

【海外コラム】FacebookのプロダクトマネージャーDavid Baserが語るアトリビューションのロードマップ(AdExchangerより) http://www.attribution.jp/000186.html cci様主催の媒体説明会レポート(2013年1月) http://www.google.co.jp/ig?authuser=1 日本のモバイルビジネスがiOSとAndroidに本格的にシフト中(App Annie調べ) http://jp.techcrunch.com/archives/20130128japan-app-economy-app-annie/ ついに真打ち登場 … Continue Reading →


  • 2013/01/29

AdBrite、アドエクスチェンジビジネスから撤退を発表

AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known — since evolving fro … Continue Reading →