• 2013/02/20

MediaMath、Grovo.comと提携しネット広告に関する次世代教育プログラムを開発か

MediaMath, the leading digital media-buying platform and services company, today announced that Grovo.com, the Internet’s productivity and training platform, will power the online portion of MediaMath’s New Marketing Institute, an education initiative to engage and empower the new generation of onli … Continue Reading →


  • 2013/02/20

RTB関連トピックまとめ 2013 2/19~2/20

第5回 開発目線からのRTB (1/2) http://marketing.itmedia.co.jp/mm/articles/1302/19/news004.html Google、六本木ヒルズに無料スタジオ「YouTube Space Tokyo」開設 http://www.yomiuri.co.jp/net/news/internetcom/20130219-OYT8T00844.htm 動画視聴者数トップ3はGoogle・ドワンゴ・FC2、視聴時間トップは男性が多い「FC2」 http://markezine.jp/article/detail/17244 日本のfacebook人口が … Continue Reading →


  • 2013/02/20

Videology、2012年Q4の動画広告市場のインフォグラフィックを公開

Video ad technology provider Videology has released its Q4 '12 U.S. video infographic, continuing to break down into fine detail which industries are using online video advertising, how/who their campaigns target and performance. The data is based on nearly 2.4 billion video ad impressions Video … Continue Reading →



  • 2013/02/19

次なるRTB取引形態!?「Programmatic Reserve」という考え方について~AppNexusより~(英文)

Today’s column is by Andy Atherton SVP, Strategic Accounts at AppNexus. It’s the first in a series on the emergence of programmatic reserve. There has been no shortage of attention paid to programmatic reserve of late. The meme of “programmatic” as opposed to “RTB” has dominated the discourse for th … Continue Reading →


  • 2013/02/19

Programmatic Premiumとは?(英文)

As the bloated Display LUMAscape shifts, more and more companies focused on real-time bidding are turning their venture-funded ships in the direction of “programmatic premium” and trying to pivot toward an area where nearly 80 percent of display media budgets are spent. This has been cal … Continue Reading →


  • 2013/02/19

Digilant、Facebook Exchangeでの取引扱いを開始(英文)

DigilantTM announced that it is serving ads through the Facebook Exchange (FBX) Real-time Bidding System. Digilant’s real-time bidding capability enables advertisers to discover who their best customers are, and appropriately value the media where they appear. Digilant’s server is connected to … Continue Reading →


  • 2013/02/19

広告基盤運営のジーニー、YJキャピタル運営ファンドから資金を調達

 ジーニーは2月18日、 ヤフーの投資子会社であるYJキャピタルが運営するファンドを引受先とする第三者割当増資の実施を発表した。調達資金は、人材の採用やインフラの増強などにあてるという。  ジーニーは、リクルートでアドネットワーク事業を立ち上げたメンバーが、2010年4月に創業した広告テクノロジ企業。インターネットメディアの広告収益最大化プラットフォーム「Geniee SSP(Supply Side Platform)」を提供している。  日本を含む世界10カ国のDSP(Demand Side Platform)、アドエクスチェンジ、アドネットワークと提携し、2012年8月にはシンガポール子会 … Continue Reading →


  • 2013/02/18

RTB関連トピックまとめ 2013 2/15~2/18

ビデオDSPのデータが、ブランド広告を変えていく – オムニバス 代表取締役CEO 山本章悟氏 http://www.exchangewire.jp/2013/02/18/omnibus-tubemogul-videodsp/?utm_source=rss&utm_medium=rss&utm_campaign=omnibus-tubemogul-videodsp 動画/動画RTB広告が日本に定着する課題と条件 http://marketing.itmedia.co.jp/mm/articles/1302/14/news065.html 今、何が起こっている?インドネシアの … Continue Reading →



  • 2013/02/18

モバイル広告の地域ターゲティングについて(英文)

With mobile devices in the hands of more consumers, advertisers have been excited by the prospect of incorporating location data to target users on the go. While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophist … Continue Reading →


  • 2013/02/18

海賊行為サイトに対する広告掲載について~Google,OpenXは改善の模様~(英文)

There’s nothing like a good public shaming to inspire a fit of conscience. Last month, the USC Annenberg Innovation Lab began tracking the online ad networks that place the most advertising on website that facilitate peer-to-peer sharing of pirated digital content. In its inaugural list of the 10 wo … Continue Reading →


  • 2013/02/18

StrikeAdと米国のモバイル革命について(英文)

These days, mobile is the darling of the Internet — and the U.S. is the epicenter of its growth. As AdWeek has noted, “Thanks to smartphones going mainstream in the U.S., the leader now wears red, white and blue, at least in terms of ad dollars.” The December 2012 report of eMarketer, a market resea … Continue Reading →