• 2012/11/28

Adfonic CTO インタビュー

You wake up. You check your mobile phone. You see an advert for that tasty Toyota model you’ve been checking out recently. On the way into work, you’re playing Angry Birds on your tablet, and the mobile ads alongside show more tempting ads for that car. One in particular offers a test drive. You cli … Continue Reading →


  • 2012/11/28

Digilant 、2012年は85%の収益増加

Digilant(TM), the leading consolidated media-buying platform, today announced record growth for 2012, with an 85 percent increase in revenue, a 41 percent increase in staff, and several new innovative products launched over the past 12 months. The company is on track to see continued growth in all a … Continue Reading →


  • 2012/11/27

RTB関連トピック紹介 12

今回は2つだけです・・・。 オンライン動画、スタートまで2秒超で5.8%ずつ離脱していき、中断1%ごとに再生時間が5%減る http://web-tan.forum.impressrd.jp/e/2012/11/20/14177 モバイルのディスプレイネットワークとDSP http://www.seojapan.com/blog/mobile-display-dsp



  • 2012/11/27

無駄の少ない経路にむけて

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Sanfilippo, group media director at 360i. Below the fold, partial ad loads, and other related (and unwanted) occurrences on the island … Continue Reading →


  • 2012/11/27

RTB取引を牽引する最大のバイヤーAT&T

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms versus direct relationships with publishers will make up 13 percent of U.S. display spending in 2013, the research firm pro … Continue Reading →


  • 2012/11/27

News Limited、Rubicon Projectと提携しRTB取引を開始

News Limited has waded into real-time bidding in a partnership with Rubicon Project, marking the first time the media giant has offered domestic inventory through a real-time bidding platform. Rubicon Project will manage News Limited’s real-time trading, which allows brands access to programmatic bu … Continue Reading →


  • 2012/11/26

動き出すロシアのDMP市場、キープレイヤーは2013年に期待

Venture Capitalists and “tech” trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both parties, you’d be forgiven for disbelieving the … Continue Reading →


  • 2012/11/26

FBXは、非常に大きな存在になりそうだが、WEB広告の衰退を止めるほどではない

Good news for Facebook and all the ad tech companies working on its Facebook Exchange program: It looks like Facebook’s new ad targeting plan really is going to be a big deal. The not-quite as good news, at least for the ad tech guys: It looks like the Exchange is always going to be a side project f … Continue Reading →



  • 2012/11/26

キャンペーンを通じたフリークエンシーキャップについて

The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really been the game changer in the recent seismic shifts in the med … Continue Reading →


  • 2012/11/22

進化するフランスRTB:StickyAds、Premium Video Exchangeの「stickyXchange」を公開

The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that premium French inventory would be accessible and sc … Continue Reading →


  • 2012/11/22

アイレップ、「アドインテグレーション部門」新設、ディスプレイ広告コンサルを強化

検索エンジンマーケティングのアイレップは、ディスプレイ広告のコンサルティングサービス体制を強化するため、新たに「アドインテグレーション部門」を設けた、と11月22日発表した。メディアによって異なる方法やフォーマット、広告配信を一元管理する第三者配信を活用した出稿戦略の立案やディスプレイ広告の運用の枠組み構築などを支援する。 ディスプレイ広告に関して、高度な専門性と戦略的なコンサルティングが求められていることに対応した。アドインテグレーション部門では、同社の検索を中心とした経験を活用し、バナー表示後にクリック以外の方法でアクセスした場合の効果評価を取り入れたり、大量のバナー生成ツールを併用した配 … Continue Reading →